Popular TikTok users, creators, and brands all have one thing in common: that coveted blue checkmark.
And while you might think TikTok verification is simply a status symbol, it’s so much more.
A verification badge gives your account an added stamp of approval, which can build your brand’s credibility, increase exposure, and distinguish you from impersonators.
But how does TikTok dole out those blue ticks?
In this blog post, we’re breaking down how to get verified on TikTok:
What Is a TikTok Verified Badge?
A verification badge is the blue checkmark you see next to a profile’s handle. It’s a symbol that assures users your account is the real deal — confirmed by TikTok themselves.
With over two billion global downloads, TikTok’s marketing potential is huge.
And a blue tick can push the reach of your content to new heights.
From increased visibility and authority on the platform to an added layer of credibility, it certainly doesn’t hurt to acquire official recognition.
Plus, in an era plagued with fake news and accounts, the badge is designed to distinguish and protect well-known users, creators, and brands from impersonators.
I’m not on TikTok, but that won’t stop me from making bootleg ones for IG 😉 https://t.co/2VU9Dg5nH5
— Alexandria Ocasio-Cortez (@AOC) July 4, 2020
Being verified combats the spread of misinformation and confirms your account’s trustworthiness.
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How to Get Verified on TikTok
When it comes to getting verified on TikTok, there’s no amount of followers that will guarantee a blue check.
Instead, the platform has a dedicated team that seeks out creators, brands, and influencers to grant a badge — so you’ll have to be selected to receive this checkmark.
However, there are some high-level criteria points that TikTok is rumored to follow:
- Authenticity: Copying popular accounts won’t get you far. Instead, use your voice to tell your story.
- Uniqueness: Prove that your content is vastly different than the billions of other users on the platform. If you have a niche, lean into it!
- Activity: Regularly produce engaging content and interact with your community through likes, comments, shares, and challenges.
- Follow the rules: Adhere to TikTok’s Community Guidelines and Terms of Service — that means no nudity, bullying, or hate speech of any kind.
While there’s no sure-fire way to get a badge, meeting the above criteria will certainly stack the chips in your favor.
TIP: Attempting to buy TikTok verification via a third-party site could lead to your account getting banned — play it safe and wait for official verification.
6 Tips to Increase Your Chances of Getting Verified on TikTok
To further increase your chances of getting noticed by the TikTok powers-that-be, here are six ways to get a jump start on the process:
- Be Consistent
- Go Viral
- Keep Your Audience Engaged
- Grow Your Following
- Get Featured in the Media
- Request Verification on Other Platforms
#1: Be Consistent
Being consistent on TikTok and creating engaging content is your ticket to success on the platform.
Demonstrate your ability to keep up with TikTok’s constant influx of challenges, and produce creative videos that have the potential to go viral, on a habitual basis.
Want expert advice on how to succeed on TikTok? Check out these 10 tips from marketers whose videos went viral.
#2: Go Viral
Going viral on TikTok can be huge — leading to thousands of views and new followers overnight.
And if you regularly land a coveted spot on the FYP, it can signal to the TikTok team that you’re one to watch.
he wasn’t even phased 😂 (more on instagram @wheres_mia) @erniefin
Ready to reach millions of viewers? Check out our blog post: How to Get on TikTok’s For You Page.
#3: Keep Your Audience Engaged
Go beyond posting and ghosting — you’ve got to actually engage with your community.
That means showing up in the comments section, following similar accounts, and interacting with users on the app!
Simple spending 10-15 minutes each day to engage with your community can make a huge difference.
#4: Grow Your Following
Another way to get on the TikTok team’s radar? Growing your community.
Luckily, TikTok is one of the best platforms for growth — you can get hundreds of thousands of followers in less than a year.
Take Vivian of @coffeebae97 whose hit almost 1M followers since starting her account in 2020:
who’s down to try matcha spritzer?? 🤨🍵🪐 ##matchatok
TIP: Using strategic hashtags and trending sounds can help put your content in front of people who’ll hit follow.
#5: Get Featured in the Media
TikTok is no place to be shy about your accomplishments — it’ll actually strengthen your authority and establish your account as a thought-leader.
Whether it’s a magazine mention, a YouTube clip, or a guest appearance on a podcast, spotlighting your achievements can legitimize your reputation.
Every media mention helps!
#6: Request Verification on Other Platforms
Having a blue checkmark next to your username on other platforms like Instagram, Facebook, and Twitter will help prove that you’re an account worth awarding verification status.
If you’re not already verified on said platforms, it’s time to get the ball rolling with those application processes.
At the end of the day, a blue checkmark is not the be-all-end-all to a worthy TikTok account.
While it’s an added bonus, don’t spend too much time trying to get verified on TikTok. Your best bet is to continue creating engaging content and the rest will fall into place.
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