8 TikTok Filters to Level-up Your Videos

Whether you’re using TikTok for business or your personal brand, there are countless ways to give your videos a visual boost with TikTok filters.

And the best part? You don’t need to be a video editing wiz.

From the retro vibes of “Brew” to the fun “Time Warp Scan”, we’re sharing the top TikTok filters to level-up your videos.

What are TikTok Filters?

Filters are visual elements you can add to your TikTok videos — ranging from simple color overlays to dynamic AR effects.

There are two main types of filters on TikTok: traditional presets and interactive effects.

Traditional Presets

Traditional presets can be applied to videos (before or after recording) to change their color tone.

Whether you want to add a retro vibe to your video or give it a pink tint, this is the best way to get your footage looking just the way you want it.

TikTok’s preset filters are organized into four categories: Portrait, Landscape, Food, and Vibe — with each category designed specifically to enhance that type of content.

8 Trending TikTok Filters to Try Right Now

Interactive Effects

Effect filters add a fun and dynamic element to your TikTok videos.

They can be as drastic as changing your face shape, turning you into a hologram, or replacing your face with a cat’s.

Similar to traditional presets, most effect filters can be added before or after you shoot a video — although some are only available before you start recording.

Ready to start using TikTok for business? Later’s free 35-minute course will teach you everything you need to know about TikTok — from creating viral videos to understanding the algorithm.


8 of the Best TikTok Filters to Try Right Now 

Whether you’re a TikTok newcomer or a seasoned pro, here are 8 of the best TikTok filters you can use right now:

#1: Brew Filter Preset

By far one of the most popular TikTok filters, Brew, also known as G6, is perfect for giving your videos an older, retro-vintage feel.

@jera.beanHow to find filters like G6 ✨ #tiktoktips #tiktoktip #tiktokfilters #tiktokfilter #g6 #g6filter #tiktok101 #tiktoktutorial #tiktok101 #tiktokteacher♬ original sound – Jera Foster-Fell

It adds depth and a warm glow to video content — and has become such a staple for TikTok creators that it spawned a viral TikTok trend.

#2: Bling Filter Effect 

The Bling effect has been embraced by brands and content creators alike for its dazzling, shimmery effect.

It’s a subtle yet impactful way to highlight products or special elements in your video.

@fluidebeautyFrench tip nail tutorial using our Coffeehouse Polish Trio! 🤎 #nails #makeup #fyp #smallbusiness #tutorial♬ Didn’t Cha Know – Erykah Badu

Shine bright like a diamond!

#3: Green Screen Filter Effect

The Green Screen effect automatically detects your outline and lets you add a custom background — making it a prime filter for creatives.

@later.comYou asked for it – LinkedIn Scheduling is FINALLY available with Later!!✨ ##socialmediatools ##FriendsReunion ##socialmediamarketing ##linkedintips♬ original sound – betches

You can choose a background image from your camera roll or TikTok’s default options.

Whether you want to stand in front of Mount Everest or talk over a screenshot of a rave customer review, the possibilities are endless.

TIP: Check out which effects are trending on the TikTok Discover page!

#4: Fantasy Filter Preset

The Fantasy Filter, also known as V11, adds a pinkish tint to your video.

@emxlydavisignore my acne♬ original sound – 𝐕𝐞𝐞 🪐

As one of TikTok’s Vibe presets, Fantasy is great for giving your content a cute pop of color.

In fact, it’s become one of the go-to filter choices amongst the Gen-Z TikTok elite, with many opting to mix it with the Color Customizer filter to create a fun summer hue.

#5: Inverted Filter Effect

TikTok’s Inverted filter saw a huge surge in popularity after creators used it to see what they look like to other people.

@celinaspookyboo##inverted♬ talking to the moon sickmix – Sickickmusic

Point the camera at yourself, turn on the filter, and get ready for the reveal.

#6: Color Customizer Filter Effect on TikTok

Also known as the Color Selector effect, this filter lets you switch up the saturation of your videos — changing the color of clothing, buildings, skin, hair, and more.

@xhaleymoorexx#ColorCustomizer happy♬ Do ya like – ★Ryan★

If you want to make your video content pop, this filter is great for personalising your footage in a colorful way.

#7: Expressify Filter Effect 

Expressify is a fun face-changing effect that exaggerates facial expressions. It magnifies certain areas of your face, giving you huge eyes, a big mouth, or extra-expressive eyebrows.

@taliamarOmg I scared myself #fyp♬ San Andreas Theme Song – Young Maylay

Of course, TikTokers love a challenge, so Expressify has ignited a wave of videos that see people trying their best to retain as neutral a face as possible without laughing.

Give it a try for yourself!

#8: Time Warp Scan Filter Effect

Also known as “the blue line”, the Time Warp Scan effect is one of the most popular TikTok filters yet.

It works by freezing the image being filmed incrementally as a blue line moves downwards or across the screen.

@jeremylynchThis freaks me out watching it back 😅 #timewarp #timewarpchallenge♬ Despicable Me (From “Despicable Me”) – Hot Contender

As the line moves across the screen, it holds the image in place, providing ample opportunity for creating interesting distortions or even double images that look like you’ve cloned yourself.

TIP: You can access filters through other people’s content by clicking on the effect icon that appears above someone’s username in their video.

How to Use Filters on TikTok

Now that you’re up to speed with some of the best filters on TikTok, it’s time to try them out for yourself.

At first glance, the app’s huge library of filters and effects may seem like a lot, but they’re all super user-friendly. You’ll be editing like a pro in no time.

Here’s how to add TikTok filters to your videos:

  1. Tap the ‘+’ button to create a TikTok video.
  2. Click on the “Filters” icon on the right-hand side of your screen.
  3. You’ll see a selection of different preset style filters. Tap on the one you want to use, then hit the record button.
  4. If you’d prefer an effects filter, tap the face icon in the bottom left-hand corner of the screen. You’ll see TikTok’s built-in video effects in multiple categories like Trending, New, and Green Screen.
  5. To remove a preset style filter or an effects filter, open the filter menu and tap the circle with a diagonal line through it in the left-hand corner.

With so many filter options, TikTok gives you the opportunity to create eye-catching and engaging video content.

Experiment with the TikTok filters we’ve mentioned, and keep an eye out for new trends on the Discover page. And once you find your groove, you’ll be creating scroll-stopping videos in no time!

Ready to plan and schedule your TikTok videos? Later makes it easy — get started today on a free or new paid plan!


Written By

Stephanie Brandhuber 

Stephanie is a London-based freelance content writer with a background in film studies. When she’s not writing articles for online publications or penning her own stories, she’s usually researching feminist histories, talking to her house plants, or watching old movies. 

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How to Use Twitter for Business

Twitter is a great platform to join conversations, share your thoughts, and stay up-to-date with breaking news or industry trends.

And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for garnering leads and building an engaged community.

Ready to learn how to use Twitter for business? Let’s get into it.

Why You Should Use Twitter for Business

Unlike other social platforms which are primarily focused on video content or long form captions, Twitter encourages reactive Tweets and images.

With a 280 character limit, your Tweets need to be short and sweet.

This makes it perfect for delivering company announcements, sharing blog posts, providing timely customer support, and so much more — all with a touch of personality.

Plus, with over 180M users on the platform, there’s a major opportunity to reach new people and increase brand awareness.

According to Twitter’s Letter to Shareholders, Q4 of 2020 saw a 27% increase in YOY (year-over-year) monetizable daily active usage.

The takeaway? Twitter is going from strength to strength — so if you’re not already active on the platform, now could be a great time to start.

Later’s Scheduling Tool lets you plan and schedule multimedia Twitter posts in advance — get started now for free!


How To Use Twitter for Business

  1. Develop a Twitter Strategy
  2. Audit Your Twitter Presence
  3. Cultivate Your Twitter Voice
  4. Engage, Engage, Engage
  5. Plan Your Content In Advance
  6. Experiment with Fleets and Twitter Spaces

Tip #1: Develop a Twitter Strategy 

A comprehensive social media strategy is a major key to success on any platform, and Twitter is no different.

Start by determining what you want to achieve with your brand’s Twitter account: do you want to drive traffic to your website? Grow your community?

Next, craft SMART (specific, measurable, achievable, relevant, and timely) goals. They might include:

  • Increasing engagement by 5% MOM (month-over-month)
  • Increasing website traffic by 25% YOY
  • Growing Twitter community by 15% YOY

It’s also a good idea to know who your target audience is. Ask yourself questions like: how old are they? Where do they live? What are their interests?

Take NWSL team Angel City FC. Their demographic includes Spanish-speaking followers, and their pinned Tweet reflects that:

Using two languages lets new followers know that the soccer team is inclusive and engaging — especially to a large Spanish community in the US — and supports their overarching goal of driving ticket sales.

TIP: As part of your Twitter strategy, aim to establish content pillars to get clarity on what you’ll be posting on the platform.

Tip #2: Audit Your Twitter Presence 

Now that you’ve brainstormed and determined your goals, it’s time to audit your current presence on the platform. (Note: If you’re starting a brand new account, skip to Tip #3!) 

Use Twitter Analytics or a third-party tool to analyze old Tweets. Take notice of what performed well, and what didn’t – and think about why that may have occurred.

Do they align with your new Twitter goals? If not, how can you pivot?

You can also use a third-party analytics tool to learn more about your followers. Key metrics to note would be:

  • Top followers
  • Locations
  • Age range breakdown
  • Gender breakdown
  • Audience interests

This is also an opportunity to audit who your brand follows, and to refresh your profile picture, bio, and cover photo.

TIP: Check out a few businesses in your industry. What are they doing on Twitter? Are they doing it well? How can you do what they do better and with your own voice?

Tip #3: Cultivate Your Twitter Voice

Creating a unique Twitter voice will set you apart from your competition, which will help to increase brand loyalty in the long run.

Is your brand loud and energetic? Relaxed and soothing? Formal and newsworthy? Is your target audience under the age of 30? Over the age of 50? These questions will help you determine not only who you’re talking to, but how you should be talking to them.

Cheese company Velveeta has created a Twitter voice that perfectly aligns with their brand. Their Twitter handle alone (@EatLiquidGold) gives you a glimpse into their fun persona on the platform.

Tweeting in all caps and using pasta puns has become their signature and illustrates their quirky personality.

Another example is the UN Women Twitter account. They frequently use emojis, hashtags, and exclamation points to deliver newsworthy Tweets while maintaining a friendly voice.

Using engaging visuals (images, videos, and GIFs) in their posts helps them break through the text clutter and stand out from the crowd.

Want to learn more about engaging your followers on Twitter? Check out How to Get More Followers on Twitter

Tip #4: Gather Valuable Customer Insights

 In addition to all the great brand building you can do on Twitter, you can also use the platform as a big, global focus group for your brand.

Because it’s a platform where text is king, you’re able to dig into what people are saying about certain products and industries — making it a goldmine for timely feedback.

Twitter’s Explore page gives you a list of trending topics and hashtags in your region. Use this feature to discover conversations that are important to your community.

You can also search for your company’s name or product to see what people are saying about it in real-time.

Your business page doesn’t even need to be tagged or mentioned for you to gain these valuable insights — making it a super valuable tactic.

Tip #5: Plan Your Content in Advance

Content calendars are a great way to plan where and when your content goes live across all platforms.

By planning and scheduling Tweets in advance, you can batch create content and streamline your workflow —  so you can win back valuable time into your schedule.

Plus, Later has tons of helpful features to make the whole process quicker and easier. With Saved Captions and Hashtag Suggestions, staying active on Twitter is a breeze.

Tip #6: Experiment with Fleets and Twitter Spaces

Though Fleets are still relatively new, they’re a great way for brands to experiment with short-form video content — similar to Instagram Stories.

Popular beach destination South Walton, Florida uses Fleets to share content that is more organic, personable, and authentic.

And Twitter Spaces, a new live audio “room” feature currently in beta, could become a place for entrepreneurs to network and position themselves as thought leaders within their community.

Experimenting with content on Twitter is a great way to see what works and what doesn’t — whether it’s using memes, Fleets, or a new brand voice.

Your social media strategy will be specific to your brand goals, but with these six tips, you’ll be one step closer to using Twitter effectively for your business.

Ready to level up your strategy and use Twitter for business? With Later, you can plan and schedule all your social media posts in one place!


Written By

Dante Nicholas

Dante is a social media strategist & photographer based in New Orleans, LA. He’s helped develop and manage social campaigns for dozens of clients. You can connect with him on Instagram @allthingsdante.

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Instagram Introduces Native Affiliate Tools for Creators

Instagram is rolling out a native affiliate tool — which means creators will soon be able to earn commission payments for the purchases they inspire on the app.

Creators will only be able to use the affiliate tool for products available to buy through Instagram Checkout, Instagram’s in-app payment tool.

Not only does this open up new ways for creators and influencers to earn on Instagram, but it also means brands can benefit from an entirely revenue-based form of influencer marketing.

Ready to find out more? We’re sharing all the must-know details in this blog post:

How Instagram’s Affiliate Tool for Creators Works

Previously, select creators and influencers could tag products from the brands they work with on Instagram.

However, there was little monetary incentive for creators to drive products on behalf of brands — unless the promotion was part of a paid partnership.

Affiliate commerce changes that.

“In the coming months, we’ll begin testing a native affiliate tool that will allow creators to discover new products available on checkout, share them with their followers, and earn commissions for the purchases they drive — all within the Instagram app,” shared Instagram.

Instagram will test the tool with a small group of US-based creators and businesses including Benefit, Kopari, MAC, Pat McGrath Labs and Sephora.

How Much Can Creators Earn With the Instagram Affiliate Tool?

As with all affiliate programs, the more you put in — the more you’ll get out.

The more regularly you promote affiliate products on your channel, the more likely you are to inspire sales with your community.

TIP: Check out this blog post for 5 tips on how to boost your affiliate earnings as a creator!

What is the Commission Rate for the Instagram Affiliate Tool?

It’s yet to be disclosed exactly how Instagram’s affiliate payment model will work, but this typically ranges between 5-25% of the final sale value, depending on product type.

Similarly, it’s still unknown how long the end-to-end payment process will take.

Most affiliate marketing programs require a sale to be fully closed before any commission payment is released, which means the return or exchange window has completely ended. This usually takes 60-90 days, but can vary depending on the individual brand partner.

How Does Disclosure Work for the Instagram Affiliate Tool?

In terms of disclosure, Instagram will display a label above all posts that contain affiliate links to brand products.

“[People] will see “eligible for commission” at the top of the post, so it’s clear that their purchases help support that creator,” Instagram shared. 

Source: Instagram

However, the FTC advises creators not to “assume a platform’s built-in disclosure tool is good enough,” and recommends using these tools alongside clear and accurate disclosure.

New to the world of disclosure? Check out this blog post: How to Properly Disclose Sponsored (and Affiliate) Instagram Posts According to the FTC.

What Does Instagram’s Affiliate Tool Mean for Brands?

To start, Instagram’s affiliate tool will only be available to a limited number of brands and creators.

However, Instagram has confirmed the tool will “expand to more partners in the future.”

This opens up a huge opportunity for brands looking to drive sales on the platform, with affiliate marketing often perceived as a much safer return on investment.

Affiliate payments are typically only made based on closed sales, making them a more guaranteed form of influencer marketing.

Instagram’s move into affiliate marketing comes as no big surprise — it is the final piece to a successful 3-sided social commerce marketplace:

Source: Later x Fohr Influencer Marketing Report 2021

This makes the inspiration-to-purchase experience easier than ever for people using Instagram, with infinite possibilities for growth.

Despite such obvious benefits, brands should note that Instagram charges a transaction fee of 5% per shipment or a flat fee of $0.40 for shipments of $8.00 or less.

Similarly, brands lose out on valuable customer data (such as emails) as all communications are handled by Instagram rather than the brand directly for Checkout transactions.

With this in mind, it’s worth pairing Instagram’s native e-commerce tools with a strategy to drive traffic to your own domain.

One of the best ways to do this is by using a free link in bio optimization tool — like Linkin.bio by Later.

Linkin.bio turns your whole Instagram feed into a clickable landing page that updates with every new post you share.

And if you’re on a Later Growth or Advanced plan, you can connect your Shopify account to Linkin.bio and make it instantly shoppable.

With a fully optimized link on your bio driving traffic to your website and Instagram’s native e-commerce tools, you have all grounds covered for making sales on the app.

Ready to start driving more traffic and sales from your link in bio? Start using Linkin.bio by Later today!


Written By

Jillian Warren

Jillian is Later’s Editor. A go-to expert in social media strategy and content marketing, she has worked in both London and New York. Next up? Lisbon and Paris! You can reach out to her on Instagram here: @jillwrren.

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Does Instagram Shadowban Accounts? – Later Blog

Over the years, a number of users have pointed to a mysterious Instagram shadowban and its impact on their engagement and reach.

While it has yet to be confirmed by Instagram, we’re diving into the Instagram shadowban, what allegedly causes it, and how you can avoid it from happening.

What Is an Instagram Shadowban?

“Shadowban” isn’t an official Instagram term, but we know that Instagram has the power to deprioritize accounts on the app. Posts can be hidden or restricted, often unbeknownst to the user.

This can make your content (or account) undiscoverable via hashtags and the Explore page. And in some cases — the content may be taken down completely.

Getting shadowbanned can decrease reach, limit who can see your posts, and seriously affect engagement.

And with so many uncertainties surrounding Instagram shadowbans, it can be unnerving for creators and business owners trying to grow their communities and reach new audiences.

So what does Instagram say?

In 2018, Instagram’s team claimed: “Shadowbanning is not a real thing,” and stated that they do not hide people’s content for posting too many hashtags or taking other actions.

However, a year later, Instagram acknowledged that posts categorized as “inappropriate for our international community” would not be featured on the Instagram Explore Page — even if they are within Instagram’s Community Guidelines:

In summary, shadowbanning may not be an official term at Instagram HQ, but there are measures in place to restrict content that could be deemed as “inappropriate.”

And with over 95 million photos and videos shared on Instagram every day, the app’s moderation process is largely automated.

However, this process can be flawed.

In 2020, Instagram’s Adam Mosseri addressed shadowbanning in response to concerns that Black voices were being silenced on the platform.

In an effort to ensure Instagram is a place where everyone feels safe and free to express themselves, Mosseri shared steps they were taking to improve users’ experiences:

  • Reviewing how content is filtered on Explore and Hashtag pages
  • Diving deeper into algorithmic bias and how it may affect Instagram’s products
  • Releasing more information about the type of content to avoid on the platform

In short? Instagram shadowbans — however labelled — are here to stay. But as Instagram’s moderation evolves, we hope to see a more accurate and streamlined approach.

DID YOU KNOW: Later is an official Instagram partner, meaning using our app has Instagram’s stamp of approval. Easily plan and schedule your Instagram content today with Later — for free! 


What Causes an Instagram Shadowban? (+ How to Avoid One)

It’s not totally transparent how Instagram determines what content gets restricted (or “shadowbanned”) on the platform.

However, these five actions are rumored to significantly increase your likelihood of being penalized:

  1. Violating Instagram’s Community Guidelines or posting inappropriate content. This includes posts with violence, sexually suggestive content, and misinformation.
  2. Fake engagements, such as paying for likes or comments, using bots to increase followers, and participating in engagement pods.
  3. Spammy activity, for instance, using over 30 hashtags in a single post. Some users have also claimed that they’ve been shadowbanned for commenting on too many posts or following too many people within an hour.
  4. Using banned hashtags. While Instagram hasn’t released an official list, here’s a blog post with certain hashtags to avoid.
  5. Using a hashtag that receives a sudden surge of activity. This occurred in June 2020 when users shared information about #BlackLivesMatter. Instagram’s Comms team claimed it was an error — their technology detected the flurry of activity as spam.

How to Avoid an Instagram Shadowban

Taking the above points into consideration, there are some clear steps you can take to avoid being shadowbanned by Instagram.

Instagram strategist Alex Tooby published a handy guide about shadowbanning with plenty of takeaways.

Here are four tips to keep in mind:

  1. Don’t use software that violates Instagram’s Terms of Service such as bot-like software. Luckily, if you use an Instagram-approved tool like Later, you’ll be a-okay!
  2. Don’t use banned or broken hashtags.
  3. Avoid big surges in Instagram activity. Instagram imposes limits on user activity to crack down on bots. If you suddenly follow 50 accounts or like too many posts, it may be interpreted as “bot activity”.
  4. Avoid spam-like activity, such as copy and pasting the same comment or DM, and following and unfollowing accounts. 

Criticisms of the Instagram Shadowban

Many users have spoken out about Instagram’s algorithmic bias and the inconsistency regarding its definition of  “inappropriate content”.

The #IWantToSeeNyome campaign was created by model Nyome Nicholas-Williams, photographer Alex Cameron, and activist Gina Martin, after a semi-nude image of Nyome was repeatedly taken down.

The aim of the campaign? To draw attention to the double standard regarding Instagram’s nudity policy.

As Nyome stated in a post, “Slim white bodies are praised for being nude and appreciating their form on this platform all the time and never have images taken down.”

As the movement grew, Instagram’s team responded and officially updated their nudity policy on October 28, 2020.

In another instance, Indigenous activists and creators noticed their educational posts about MMIWG (Missing and Murdered Indigenous Women and Girls) had disappeared from their followers’ Instagram Stories.

Writer Emily Laurent Henderson told CBC: “It’s very suspicious that it was only missing and murdered Indigenous Women’s Day posts.”

Instagram’s Comms team apologized and said it was a “widespread global technical issue not related to any particular topic.”

Adam Mosseri also tweeted, apologizing for the error:

With conversations surrounding Instagram shadowbans increasing, the need for transparency is at an all-time high.

How to Remove an Instagram Shadowban

So, you think you’ve been shadowbanned on Instagram — you’ve followed all of the rules, but your posts still aren’t reaching users, and your engagement is decreasing.

What can you do? Alex Tooby suggests the following:

  • Report Your Shadowban to Instagram
  • Remove Apps That Use Autobots
  • Review Your Hashtags
  • Take a Break From Instagram

Report Your Shadowban to Instagram 

While Instagram has an official support email, we recommend using the native “Report a Problem” option within the Instagram app.

To do this, simply go to your Instagram Settings, tap Help, and select “Report a Problem.”

A pop-up should appear with a few options. Choose “Something Isn’t Working,” and write a message describing your issue.

Remove Apps That Use Autobots

We get it: using an Instagram scheduler that automatically posts your photos to Instagram is a great way to save time.

But if you use one that isn’t an official Instagram partner, you can end up on the Instagram shadowban list.

To find out if you have any bot services or unapproved apps linked to your account, head to your Instagram settings, tap Security, and then “Apps and Websites”.

Here, you’ll be able to see all of the active apps your account is using, any that have expired, and those you’ve removed.

TIP: If you’re looking for an Instagram approved scheduling app, you can download and connect Later!


Audit Your Hashtags

We’ve spoken about hashtags a lot, but for good reason! Using a banned hashtag is likely to get you shadowbanned on Instagram.

Review your hashtags and search for them on Instagram. If the “Top Posts” section appears but nothing else, it’s likely it’s been banned.

Sometimes Instagram will even leave a short message on the Hashtag Page explaining that posts have been hidden for not meeting community guidelines.

If a hashtag you frequently use is suddenly banned, remove it from your posts and keep an eye on whether the ban is lifted in the future.

Take a Break From Instagram

Some users have said that taking a few days off of Instagram has helped lift their Instagram shadowban.

This means, no posting, commenting, or even logging onto the app. After your break, there’s a chance you can go back to liking and posting as you normally would.

But remember to engage with everyone manually. It might take more time and effort, but it proves to Instagram that you’re abiding by their Terms of Service (and that you aren’t a bot!).

How Long Does an Instagram Shadowban Last?

At the moment, there isn’t a concrete answer, but it’s rumored to get lifted within two to three weeks.

However, there are outliers who’ve said it has been a month or longer.

Your best bet? To try and steer clear of an Instagram shadowban altogether.

ICYMI: Later is an official Instagram partner so you can plan and schedule your Instagram content with Later without getting flagged. Start posting today — for free! 


Written By

Monique Thomas

Monique is a Content Marketer at Later who loves helping brands define their voice and content strategy. You can usually find her sipping matcha or adding another book to her ever-growing TBR list. Say hi on Instagram — @wordsbymonique

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AR Filters Are Coming to Video Calls on Facebook and Instagram

Bigger, better, and smarter AR filters and effects are coming our way!

Facebook recently revealed a new Spark AR feature that enables AR video call filters, opening up a number of opportunities in the AR space.

Read on to learn about the announcement and the exciting ways creators can virtually connect with their audience.

What are AR Effects on Instagram and Facebook?

If you’ve spent any time scrolling Instagram Stories, you’ve likely encountered Spark AR effects.

Spark AR is the largest mobile AR platform in the world, with more than 600,000 creators from 190 countries having published over 2 million AR effects on Facebook and Instagram.

AR Filters Examples

If you’ve ever participated in a “which cartoon character are you” filter or posted a selfie where your eyes change color on Instagram, you’ve used Spark AR.

They’ve taken over Instagram Stories — and for good reason. They’re a fun, easy, and creative way to build community and bring awareness to your brand.

Take Later’s LaterCon AR filters for example.

LaterCon AR Filter

Later’s AR filter was an easy way to build a sense of community for guests attending the virtual event while also increasing our brand’s visibility.

AR Effects Are Coming to Video Calls 

In an effort to increase community and connection, AR filters are coming to Instagram and Facebook video calls. 

Announced at F8 Refresh, the new feature “allows creators to build effects that deliver a coordinated experience across multiple call participants.”

AR Filters in Video Calls

Source: Facebook

With accelerated digital events over the past year, the new feature aims to help creators coordinate shared experiences with their audience through effects that use a variety of objects, segmentation, and sounds.

Over the last year, the Facebook team has been exploring and investing in new ways AR can “help people feel a stronger sense of presence and togetherness when they’re otherwise physically apart.”

And the most exciting development to come out for F8 this year in the AR space, is the introduction of dynamic and engaging AR filters through video calling.

But what does this mean for brands? 

With Facebook opening its doors to create a new beta community of AR creators and designers, Instagram and Facebook will soon see a new wave of AR effects and filters to try.

Some mega-brands like Summer Fridays and Rayban have already jumped on the use of AR Filters for brand awareness and discovery.

AR Filter Summer Friday Rayban

E-commerce-focused AR filters are only just starting to take off, with makeup brands like Benefit and Mac Cosmetics creating filters where people can virtually try on their products and get as close to experiencing the product IRL as possible in the virtual space.

BEnefit AR Filters

And when it comes to video calls, AR filters give brands the opportunity to bring creative, visual experience to their community in a live setting.

That could be in the form of one-to-many Instagram Live events, or smaller, more intimate Facebook Rooms where guests are invited to join by the host.

And Facebook is referring to this latest announcement as “a fundamental shift.”

“It’s a shift that will help move AR from a single user, single-screen experience to a multi-user, multi-screen experience — and ultimately, unlock incredible new use cases for group AR effects.”

According to Facebook, these new capabilities are currently only available on Messenger.  However, with the integration of the Multipeer API, these AR effects will soon be available for video calling on Instagram and Portal.

How Creators Can Get Involved 

Facebook is looking to build a global community of AR creators, which is why they’re opening up the beta for everyone to get involved.

“As part of the beta, you’ll receive access to new tooling and capabilities that will allow you to build and publish AR effects for video calling. Additionally, we’ll be providing templates, documentation, tutorials, coaching, and more.”

Follow this link to apply to be included in the next wave of beta testers specifically bringing AR to live video calls.

And if creating your very own AR filters is out of scope, that’s okay. With the new capabilities, it means there will be many new and fun effects coming your way soon.

Even if it’s just using them in your Instagram Stories, AR effects have the ability to transform how people and businesses communicate virtually through a coordinated space.

It seems this is only the beginning for AR effects on Instagram and Facebook — so be sure to watch this space.

Stay up to date with all the latest social media news, events, and strategy tips. Sign up to Later’s free weekly newsletter today:


Written By

Jessica Worb

Jessica is a creative problem solver and a content writer. Jessica is from Winnipeg, a city smack dab in the middle of Canada — but is currently living and working remotely in Paris, France. Follow along at @jessicaworb.

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5 Tips to Improve Your Instagram Stories Reach (According to Instagram!)

Ready for some Instagram Stories tips that are guaranteed to boost your reach and engagement — straight from the experts at Instagram?

We tuned in to F8 Refresh, Facebook’s annual developer conference, to learn what’s to come in the world of social media marketing, especially for Instagram Stories.

We’re breaking down the top five tips from Winnie Ma, Partner Engineer at Facebook on how to strategically grow on stories:

Top 5 Instagram Stories Tips to Boost Your Reach and Engagement 

Not only are Instagram Stories fun and creative, but they’re also one of the best ways to grow your engagement, build brand awareness, and even drive sales!

Here are the top Instagram Stories tips to growing your business  — according to Instagram: 

  1. Define your business goals
  2. Create on-brand content
  3. Remember to incorporate product marketing
  4. Leverage social contests
  5. Build an influencer marketing strategy

Tip #1: Plan and Define Your Business Goals 

The very first step to creating a solid Instagram Stories strategy is to plan and define your business goals.

This will help guide your content and tailor your publishing strategy to focus on what’s most important for your business.

Here’s a couple of suggestions to help you start setting goals for your stories:

  • Build Brand Awareness: This could be related to growing your followers and expanding your community.
  • Improve Retention: Whether it’s follower or customer retention, you may want to focus on how often your followers are coming back to your profile to engage with your content.
  • Improve Engagement: This goal most likely applies to every brand on social, but having a target to improve your content engagement, through stories views, sticker clicks, or swipe-up engagement, is a great place to start.

LATER TIP: Don’t forget to track and measure baseline metrics before implementing a new strategy. This way you can quickly and easily see changes or improvements in your content performance and assess if your strategy is working.

Instagram’s native stories analytics are only available for 30 days. But, with Later’s Instagram Stories Analytics, you can track and sort up to three months of detailed performance data in an easy-to-use dashboard.

instagram stories analytics

Plus, Later automatically calculates your Instagram Stories’ completion rate, which is the percentage of viewers that watched all of your stories without exiting — a metric that isn’t available in the Instagram app.

Analyze up to 3 months’ worth of Instagram Stories data with Later’s Instagram Stories Analytics today — available on Later’s Growth and Advanced plans!


Tip #2: Create On-brand Stories Content 

Instagram Stories may disappear after 24 hours, but it’s still a good idea to keep them on-brand and aesthetically pleasing.

Take online lifestyle magazine Sheerluxe — their stories posts still feel aligned to their brand style, and match the styling of their website and Instagram feed.

Thankfully, there are tons of easy-to-use and affordable design apps available that make designing Instagram Stories a piece of cake.

Storyluxe, Unfold, and Over are brilliant apps for pre-designed Instagram Stories templates.

And if you’re looking to add a pop of motion to your content, StoryBoost and Mojo have a fantastic range of animated templates too.


Tip #3: Remember to Incorporate Product Marketing 

This step is often overlooked, but it’s key to educate your audience on your product offering or services.

And it doesn’t have to be just through Instagram Stories! Think about how your products feed into all your other marketing channels, like email marketing or through blog content.

If you can direct people to learn more about your product, you’re naturally shifting your audience down the funnel in preparation to convert into a customer!

Everything You Need to Know About Instagram Shopping

Tip #4: Leverage Social Contests 

According to Instagram, there’s real engagement opportunities through hosting a social contest on Instagram.

And we’d tend to agree! When done right, an Instagram giveaway can really spread the word of your brand while giving back to your community.

Take for example Later’s recent giveaway in partnership with stationery brand STIL

Tip #5: Harness the Power of Influencer Marketing 

If you’ve ever considered using Instagram influencer marketing for your business, now is the time to start!

Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales.

And when it comes to Instagram Stories, branded partnerships can bring a whole host of opportunities for your brand and products to be discovered by new audiences.

What’s important is that you find influencers who are aligned with your brand values, product offering, and that their audience fits in with your target persona.

Learn more about working with influencers and how to grow your business through partnerships in our Ultimate Guide to Instagram Influencer Marketing. 

And there you have it — the top ways to give your stories engagement and reach an added boost, according to the experts at Instagram.

Consider using these tips as a springboard when building your Instagram Stories strategy.

Start scheduling your Instagram Stories with Later today, available on all paid plans!


Written By

Nikki Canning

Nikki is Later’s Editorial Manager. She’s worked in digital media in Dublin, London, and Sydney and loves nothing more than hitting “publish” on a new post. When she’s not writing blogs with the Later team, you’ll find her outdoors with her dog, Arlie, or planning her next adventure — follow along on @nikkitravelled.

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Instagram Rolls Out New Messenger API for Businesses

Good news for business owners: Instagram’s Messenger API will be rolling out to all businesses!

What does this mean? With a new Messenger API for Instagram, businesses will be able to streamline their customer service tools, be more efficient, and build trust with their community. 

We’re diving into the details — shared at Facebook’s F8 Refresh conference — of what the Instagram Messenger API is, who has access, and the benefits of using it for your brand.

What Is the New Instagram Messenger API?

Initially a beta test for megabrands like H&M and L’Oreal, the API lets businesses access Instagram’s messaging tools and integrate them with their existing systems. 

This is a game-changer for businesses. According to Facebook’s VP of Business Messaging, Emile Litvak: “Our vision is to make business messaging the primary way people and businesses communicate.” 

In fact, a global survey found that 75% of people want to be able to message a business and 64% prefer messaging over email or the phone

via F8 Refresh Conference

As Instagram users turn to Messenger to communicate with businesses — whether it’s to ask a question or complain — it’s important for brands to include messenger tools in their overall customer support strategy. 

Did you know: Later is an official Instagram partner, meaning you can plan and schedule your posts, collect photos, and track your performance via the app!


Who Has Access to the New Instagram Messenger API?

Facebook says that the API is “intended for Instagram Businesses who need to manage their Instagram DMs at scale.” 

That said, developers can access the feature beginning today, with business accounts to follow. 

Here’s the expected phased global rollout:

  • Phase 1 (current): Instagram accounts with more than 10K followers and less than 100K followers will be able to connect to the API.
  • Phase 2 (July 2021): Instagram accounts with between 1K and 100K followers will be able to connect to the API.
  • Phase 3 (end of Q3): Remaining accounts will be able to connect to the API. 

We’ll keep you posted for further updates! In the meantime, check out the Facebook for Developers page for more details. 

3 Reasons Brands Should Use the Instagram Messenger API

During F8 Refresh, Facebook’s Director of Product Marketing, Ankur Prasad shared that 90% of people follow at least one business on Instagram. 

With this in mind, leveraging all of Instagram’s tools to help sell your products, engage with customers, and grow your brand is a great idea. 

And the new Instagram Messenger API will let you do all this (and more!). 

via F8 Refresh Conference

Here’s three reasons you should consider using the API feature for your business: 

Benefit #1: It’ll Help You Be More Efficient

Assuming you mainly use Facebook and Instagram for customer support and interactions, this new API will let you manage all communications in one place.

This way, you can be more responsive on your channels, engage with your customers in real-time, and streamline your workflows. 

Take Hismile, a teeth whitening company. After partnering with Kustomer (a customer service CRM platform) and implementing the Messenger API for Instagram, they reported:

  • A 55% decrease in average response time
  • 8 hours saved per day on customer support

Benefit #2: It’ll Help You Build Trust and Loyalty 

With the Instagram Messenger API, you can create automated replies to make it easier to communicate with current (and potential customers).

You can even transition your workflow from an automated bot to a live agent — further humanizing your brand. 

Responding quickly to DMs with a personal touch can help build relationships with your community. 

And once that trust is built, you can turn followers into customers, and customers into advocates. 

Benefit #3: It’ll Help You Make Sales 

Did you know you can make sales via messaging tools? 

After integrating the new API, luxury beauty brand, Kiehl’s reported huge results: 

  • 30% increase in qualified leads compared to other channels
  • 20% conversion rate from consultation to sales

By responding to FAQs and making product recommendations in DMs, you can drive traffic directly to your site — creating an easy shopping experience for your community. 

While the Messenger API for Instagram is an advanced feature, it’s worth considering it as your business grows. 

Scaling customer support and communications is no easy feat, but integrating messaging tools can be a great way to drive traffic to your site, answer customer questions, and connect with your community. 

Sign up to Later’s free newsletter to stay up-to-date with the latest Instagram news and tips. Delivered directly to your inbox, once a week! 


Written By

Monique Thomas

Monique is a Content Marketer at Later who loves helping brands define their voice and content strategy. You can usually find her sipping matcha or adding another book to her ever-growing TBR list. Say hi on Instagram — @wordsbymonique

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20 Social Media Experts to Follow on Instagram

Whether you’re a business owner or social media manager, drawing inspiration from top-notch social media experts is always a good idea.

Since social media is such a fast paced industry, following a wide range of social media strategists will ensure you’re always in the loop.

Here are our top 20 social media experts to follow in 2021:

20 Social Media Experts You Should Follow on Instagram

  1. Mattie James
  2. Jera Foster-Fell
  3. Steph Gilbert
  4. Isis Breanna
  5. Eva Chen
  6. Kudzi Chikumbu
  7. Vanessa Lau
  8. Matt Navarra
  9. Candace Junée
  10. Elise Darma
  11. Lissette Calveiro
  12. Natania Creates
  13. Jon Youshaei
  14. Taylor Loren
  15. The Socialista
  16. I Love Creatives
  17. Erin on Demand
  18. Shannan Monson
  19. The Later Team
  20. Kasey Jo Gerst

#1: Mattie James 

Mattie James is a fun-loving businesswoman and mom who teaches influencers how to grow their following, pitch to brands, and become their own boss.

When you visit Mattie’s profile, she immediately brings you in with her honest authentic captions and engaging stories.

#2: Jera Foster-Fell 

Jera Foster-Fell, commonly known as Jera Bean, is a social media coach sharing the best tips and tricks.

 If you’re looking to learn new TikTok trends and pump out A+ content, Jera is the one to watch.

#3: Steph Gilbert 

Steph Gilbert is the founder of The Social Media CEO, a company dedicated to helping people start and scale their social media management businesses.

Steph teaches social media managers how to get paid like the experts they are. Come for the social media tips, stay for the relatable memes.

#4: Isis Breanna 

Isis Breanna is the go-to business coach for all things social media marketing.

Whether it’s through informative Instagram Lives or her marketing downloadables, Isis’ goal is to help her followers create content that actually converts.

Plus, she’s the queen of Instagram Reels.

If you want to turn double taps into dollars, check out Later and Isis Breanna’s free video course on how to make more sales on social.

#5: Eva Chen

Eva Chen is the director of fashion partnerships at Instagram so you know her Instagram profile is always on point.

You can expect to see her day to day life in New York City, conversations with other creators, top notch fashion, and Instagram insights.

#6: Kudzi Chikumbu 

As the creative community team leader at TikTok, Kudzi Chikumbu is a wealth of knowledge.

Kudzi uses his platform to make a difference — he’s committed to amplifying diverse creative voices. And we can’t forget to mention how he was named in Fortunes’ 40 under 40 in 2020.

#7: Vanessa Lau

Vanessa Lau is an online marketing strategist, entrepreneur, and content marketing expert.

Alongside her Instagram, you can also follow her YouTube channel where she consistently shares educational content for entrepreneurs and content creators.

#8: Matt Navarra 

If you work with or in social media, Matt Navarra should be a mandatory follow.

He’s most popular on Twitter where he consistently shares social media news and updates.

#9: Candace Junée 

Podcaster and CEO of Epic Fab Girl, Candace Junée is on a mission to help women in business flourish.

Content strategy tips? Check. Business inspiration? Check check. Beautiful photos? Check check check.

#10: Elise Darma 

Long time friend of Later, Elise Darma is one of the best people to follow on Instagram  — and for good reason.

She has a handful of incredible resources, including her free course with Later on how to get your first 1000 followers.

Sign up to take Elise’s free “How to Get Your First 1,000 Instagram Followers” workshop for free:


#11: Lissette Calveiro

If you’ve spent any time on TikTok or Instagram Reels, you’ve likely seen video-pro, Lissette Calveiro.

Lissette serves influencer tips, Instagram insights, and social media updates.

#12: Natania Creates 

Natania Creates shares real tangible takeaways to help her followers grow their business on Instagram.

With one short scroll, you’ll find share-worthy graphics, authentic captions, and engaging Instagram Reels.

#13: Jon Youshaei 

Follow Jon Youshaei, Product Marketing at Instagram, to stay up-to-date on all the latest Instagram updates.

You can also find him on Clubhouse discussing all the latest social media trends and talking points.

BONUS: Follow Head of Instagram Adam Mosseri  and  VP of Product Vishal Shah for even more updates from Instagram HQ.

#14: Taylor Loren 

Check out Later alumni Taylor Loren for social media updates, strategy, and all things pop culture.

With 1M+ likes on TikTok, Taylor is a TikTok Pro. If you want to learn from the best, check out her free How to Use TikTok for Business course on YouTube.

#15: The Socialista 

If you’re ready to go all in on Instagram Reels, check out Mon, creator of The Socialista.

Mon shares insights on how to turn your content ideas into sales for your business. Be sure to check out her Rise with Reels course.

#16: I Love Creatives

For all things graphic design, creative inspo, and strategy, I Love Creatives is the place to be.

The founder of I Love Creatives, Puno, knows a thing or two about Instagram strategy and content planning.

If you want to learn from her (for free!) check out her “How to Create an Instagram Content Plan” course with Later.

The course covers putting a personal spin on your content, finding your audience, and joining conversations. Consider this a 101 on taking your brand to the next level on social media.

If you’d like to start building your very own Instagram content plan with Puno, sign up for her free workshop today:


#17: Erin on Demand 

Erin on Demand is a brand strategist and entrepreneur whose mission is to help small businesses grow and succeed.

An entrepreneur herself, Erin has a deep understanding of her audience and is always on the pulse.

#18: Shannan Monson 

As a co-founder of The CEO School, Shannan Monson aims to change the statistics of women in leadership.

Both her personal and business page offer an abundance of resources for women in business.

#19: The Later Team

The Later team always shares the most helpful and aesthetically pleasing content for their community of social media managers, creators, and entrepreneurs.

From shareable infographics to click-worthy Reels, Later’s Instagram account is a must follow for anyone in the industry.

#20: Kasey Jo Gerst 

Last but not least, Kasey Jo Gerst is a content creator and influencer coach.

Not only does she dish out valuable influencer tips, she also has a stunning Instagram feed you could scroll for days.

And there you have it — Later’s top social media experts to follow in 2021.

Who are your favorite accounts to follow? Head to our Instagram account and let us know.

Stay up to date on the latest social media resources, tips, and courses with Later’s free newsletter — you’ll get it right in your inbox. Subscribe today


Written By

Jessica Worb

Jessica is a creative problem solver and a content writer. Jessica is from Winnipeg, a city smack dab in the middle of Canada — but is currently living and working remotely in Paris, France. Follow along at @jessicaworb.

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3 Pride Events to Take Note of This Year on Social Media

June is Pride Month, a time to celebrate the strides that the LGBTQIA+ community has made towards equality and inclusivity.  

And while many festivities won’t be in-person this year, brands are still hosting virtual Pride events to show support.

From online voguing lessons to inspiring guest interviews, we’re showcasing three companies using the power of social media to elevate LGBTQIA+ voices. 

Pride Events

Why Brands Celebrate Pride on Social Media

Pride marks one of the most significant events in the LGBTQIA+ community: the Stonewall Uprising.

In June 1969, a rebellion took place between activists and police outside of the Stonewall Inn, a gay bar in New York.

As an homage to the activism shown then, and the ongoing efforts towards equality for the LGBTQIA+ community, June is reserved to recognize the progress that has been made. 

The month presents an opportunity for brands to provide genuine value to the LGBTQIA+ community and go beyond rainbow-washed merch or campaigns. 

For example, British retailer Matalan paired with illustrator and author Dom&Ink to create a ‘Pride At Home’ resource last year:

Whether through amplifying queer voices or raising awareness for LGBTQIA+ rights with actionable outreach, every social activation makes a difference.

If you’re not sure where to start, check out our blog post: How to Plan a Pride Campaign on Social Media.

3 Brands Hosting Virtual Pride Events

With in-person events unlikely this year, these three brands are committed to virtually uplifting and celebrating the LGBTQIA+ community:

  1. NYX Cosmetics
  2. UGG
  3. Lululemon

#1: NYX Cosmetics

NYX Cosmetics has long been an advocate for the LGBTQIA+ community, consistently reinforcing the notion that makeup is for everyone. 

As part of NYX’s brand framework, the company champions inclusion and acceptance with their ongoing “Proud Allies for All” campaign — which shares educational resources and individual spotlights.

In celebration of Pride 2021, the cosmetic powerhouse has dedicated its collection to underground ballroom culture — a safe space for LGBTQIA+ to strut their stuff. 

If you’re interested in learning how to vogue, NYX will be uploading lessons to their site, so lace up your party shoes, press play, and get ready to express yourself. 

#2: UGG

Bright, bold, and uniquely themselves, UGG has tapped famous LGBTQIA+ faces, Lil Nas X and Hari Nef to throw a virtual prom for their Pride activation.

Created in collaboration with the Pacific Pride Foundation, the brand’s fifth annual “Proud Prom” is an inclusive Pride event featuring local LGBTQIA+ and allied youth from California’s Santa Barbara and coastal communities.

Digging a little deeper to extend the story of UGG’s campaign, the site features the cast’s interviews on community, pride, and identity: 

Pride Events

Source: UGG

Plus, UGG has pledged to donate $25 from each pair of their Pride-inspired slides to GLAAD — putting their money where their mouth is. 

ICYMI: Later offers a 50% discount for all non-profit companies on annual paid plans! Find out more here.

#3: Lululemon

As much as Pride is a cause for celebration, it’s also a time to educate. 

Since launching their Proud & Present campaign in 2019, Lululemon has made it their mission to amplify marginalized voices year-round.

Whether it’s handing the mic to employees and ambassadors to speak about their personal journeys, or sharing impactful stories of reflection, Lululemon’s content not only educates but inspires. 

Celebrating Pride with virtual events and activations can be a great way to support the LGBTQIA+ community, drive meaningful change, and illustrate your brand’s values. 

But remember to represent and support queer voices and organizations beyond June. True allyship is year-round — and should be an ongoing part of your content strategy.

Stay up to date with all the latest social media news, events, and strategy tips. Sign up to Later’s free weekly newsletter today:


Written By

Amanda Demeku

Amanda is a Content Marketer at Later based in Toronto. When she’s not busy writing you can catch her playing tennis or sipping all the pop-culture tea. Say hi on Instagram — @amandademeku

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How to Get Verified on TikTok

Popular TikTok users, creators, and brands all have one thing in common: that coveted blue checkmark.

And while you might think TikTok verification is simply a status symbol, it’s so much more.

A verification badge gives your account an added stamp of approval, which can build your brand’s credibility, increase exposure, and distinguish you from impersonators.

But how does TikTok dole out those blue ticks?

In this blog post, we’re breaking down how to get verified on TikTok:

How to Get Verified on TikTok

What Is a TikTok Verified Badge?

A verification badge is the blue checkmark you see next to a profile’s handle. It’s a symbol that assures users your account is the real deal — confirmed by TikTok themselves.

How to get verified on TikTok

With over two billion global downloads, TikTok’s marketing potential is huge.

And a blue tick can push the reach of your content to new heights. 

From increased visibility and authority on the platform to an added layer of credibility, it certainly doesn’t hurt to acquire official recognition.

Plus, in an era plagued with fake news and accounts, the badge is designed to distinguish and protect well-known users, creators, and brands from impersonators.

Case in point: actor Tom Cruise and politician Alexandria Ocasio-Cortez recently being copied on the platform.

Being verified combats the spread of misinformation and confirms your account’s trustworthiness.

Ready to take your TikTok strategy up a notch? Watch our free 30-minute video on how to use TikTok for business:

How to Get Verified on TikTok 

When it comes to getting verified on TikTok, there’s no amount of followers that will guarantee a blue check.

And unlike Facebook, Instagram, and Twitter, you can’t request TikTok verification through an application process.

Instead, the platform has a dedicated team that seeks out creators, brands, and influencers to grant a badge — so you’ll have to be selected to receive this checkmark.

How to get verified on TikTok

However, there are some high-level criteria points that TikTok is rumored to follow:

  • Authenticity: Copying popular accounts won’t get you far. Instead, use your voice to tell your story.
  • Uniqueness: Prove that your content is vastly different than the billions of other users on the platform. If you have a niche, lean into it!
  • Activity: Regularly produce engaging content and interact with your community through likes, comments, shares, and challenges.
  • Follow the rules: Adhere to TikTok’s Community Guidelines and Terms of Service — that means no nudity, bullying, or hate speech of any kind.

While there’s no sure-fire way to get a badge, meeting the above criteria will certainly stack the chips in your favor.

TIP: Attempting to buy TikTok verification via a third-party site could lead to your account getting banned — play it safe and wait for official verification.

6 Tips to Increase Your Chances of Getting Verified on TikTok 

To further increase your chances of getting noticed by the TikTok powers-that-be, here are six ways to get a jump start on the process: 

  1. Be Consistent 
  2. Go Viral
  3. Keep Your Audience Engaged
  4. Grow Your Following
  5. Get Featured in the Media
  6. Request Verification on Other Platforms 

#1: Be Consistent 

Being consistent on TikTok and creating engaging content is your ticket to success on the platform. 

Demonstrate your ability to keep up with TikTok’s constant influx of challenges, and produce creative videos that have the potential to go viral, on a habitual basis.

Want expert advice on how to succeed on TikTok? Check out these 10 tips from marketers whose videos went viral.


#2: Go Viral

Going viral on TikTok can be huge — leading to thousands of views and new followers overnight. 

And if you regularly land a coveted spot on the FYP, it can signal to the TikTok team that you’re one to watch.


he wasn’t even phased 😂 (more on instagram @wheres_mia) @erniefin

♬ original sound – Mia Finney

Ready to reach millions of viewers? Check out our blog post:  How to Get on TikTok’s For You Page.

#3: Keep Your Audience Engaged

Go beyond posting and ghosting — you’ve got to actually engage with your community.

That means showing up in the comments section, following similar accounts, and interacting with users on the app!  

How to get verified on TikTok

Simple spending 10-15 minutes each day to engage with your community can make a huge difference.

#4: Grow Your Following

Another way to get on the TikTok team’s radar? Growing your community. 

Luckily, TikTok is one of the best platforms for growth — you can get hundreds of thousands of followers in less than a year. 

Take Vivian of @coffeebae97 whose hit almost 1M followers since starting her account in 2020: 


who’s down to try matcha spritzer?? 🤨🍵🪐 ##matchatok

♬ Control – Kid Bloom

TIP: Using strategic hashtags and trending sounds can help put your content in front of people who’ll hit follow.

#5: Get Featured in the Media

TikTok is no place to be shy about your accomplishments — it’ll actually strengthen your authority and establish your account as a thought-leader.

Whether it’s a magazine mention, a YouTube clip, or a guest appearance on a podcast, spotlighting your achievements can legitimize your reputation. 


##duet with @dearmedia i need media training ##kardashian ##healthnut ##calabasas ##podcastmedia

♬ Dancing in My Room – 347aidan

Every media mention helps!

#6: Request Verification on Other Platforms

Having a blue checkmark next to your username on other platforms like Instagram, Facebook, and Twitter will help prove that you’re an account worth awarding verification status.

If you’re not already verified on said platforms, it’s time to get the ball rolling with those application processes.

How to get verified on TikTok

At the end of the day, a blue checkmark is not the be-all-end-all to a worthy TikTok account.

While it’s an added bonus, don’t spend too much time trying to get verified on TikTok. Your best bet is to continue creating engaging content and the rest will fall into place.

Ready to kick-start your TikTok strategy? Join Later today to plan and schedule all your TikTok, Facebook, Instagram, Pinterest, and Twitter posts from one easy-to-use dashboard! 


Written By

Amanda Demeku

Amanda is a Content Marketer at Later based in Toronto. When she’s not busy writing you can catch her playing tennis or sipping all the pop-culture tea. Say hi on Instagram — @amandademeku

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