Year in Review: The Biggest Social Media Moments of 2020

There’s no doubt about it, 2020 has been a year like no other.

And while many of us will be thankful to see it come to a close, this year has been a game changer for digital-first experiences.

From the Tiger King phenomenon to a Gen Z-fronted Ratatousical on TikTok, it’s been full of surprising, delightful, and downright bamboozling moments.

Ready to recap the best of them? Buckle up, it’s about to be a wild ride:

The Top 10 Social Media Moments of 2020:

  1. TikTok Went Viral
  2. Brands Became Broadcasters
  3. Global Politics Took Center Stage
  4. Instagram Launched…Pretty Much Everything You Could Think Of
  5. So. Many. Meme. Moments
  6. Every Platform Released a Stories Feature
  7. Tiger King Broke the Internet
  8. E-commerce Entered the Building
  9. TikTok Gave Rise to New Wave of Entertainers
  10. Ruper Grint Stole David Attenburgh’s Crown

Social Media Moment #1: TikTok Went Viral 

2020 will forever be the year that TikTok took the world by storm.

App Store and Google Play customers around the world downloaded TikTok almost 115M times in March 2020, breaking the record for the most app downloads in a quarter ever.

But what made TikTok so successful, and why now?

#1: TikTok Trends Infiltrated Popular Culture

Despite initially seeing huge traction with a Gen Z audience, the app has successfully infiltrated all demographics — with popular TikTok trends transcending almost every social platform, as well as traditional broadcast channels.

16-year-old Charli D’Amelio joined Jimmy Fallon for a dance off on The Tonight Show, starred in a Super Bowl commercial, and became the first TikTok star to hit 100M followers.

@charlidameliomake sure you watch me on the tonight show with @jimmyfallon tonight!!♬ Famous Friend Check – Model Roz

TikTok has also been embraced by mainstream celebrities. The Flip the Switch Challenge was recreated by A-listers ranging from Jennifer Lopez and Alex Rodriguez, Emily Ratajkowski and the Fat Jewish, and comedian Kate McKinnon and Senator Elizabeth Warren.

@jloWait for it…😂♥️ @arod13♬ Nonstop – Dallin and Bella

#2: Collaboration Over Competition

The app’s emphasis on collaboration has given rise to some of the internet’s most creative content, from viral dance trends to comedy sketches and transformations.

And just when we thought 2020 couldn’t get any more surreal, thousands of TikTok users came together to create a virtual Ratatouille Musical — or a Ratatousical, for short.

@e_jaccsA love ballad #remy #rat #ratatoille #disney #wdw #disneyworld #ratlove #ratlife #rats #Alphets #StanleyCup #CanYouWorkIt♬ Ode to Remy – Em Jaccs

Actors, producers and prop designers turned to TikTok to put on a show unlike any on Broadway.

The result? Well, it’s pretty amazing — and goes to show just how creative, collaborative and far-reaching the viral video platform can be.

@danieljmertzlufftRemy: The Musical OG Song @e_jaccs add. Vocals @cjaskier #remy #ratatouille #musicaltheatre #broadway #singer #musical #disney #fyp #disneymusicals♬ original sound – danieljmertzlufft

Did you know? You can now plan and schedule TikTok videos with Later! Get exclusive early access on web and mobile now:


2020 Social Media Moments #2: Brands Became Broadcasters 

Millions of businesses closed their physical doors to reduce the spread of COVID-19 this year.

But as the saying goes: when one door closes, another one opens. And forward-thinking brands and businesses took to social media to bring their community together during challenging times.

The unforeseen hero of this shift? Instagram Live.

Despite once being a relatively underused feature, Instagram Live had a huge resurgence this year. In April, Facebook and Instagram saw a 40% increase in usage, with views for Instagram Live and Facebook Live doubling in one week.

As a result, brands became so much more than the products they sell in 2020.

Founders and employees alike showed up to provide valuable content for their audiences, from virtual yoga to home baking — and everything in between.

Ever quick off the mark, Instagram has since introduced ways to monetize the Live experience.

Businesses can now use Instagram Live Shopping to add a shoppable product link to their broadcast, and viewers can pay for Instagram Live Badges to tip their favorite creators.

Top social media moments of 2020

TikTok also launched a new Live feature for creators to engage with their communities, while LinkedIn introduced a Live stream functionality for pre-approved brands on the network.

Ready to take your brand Live? Find out how in our Step-by-step Guide to Going Live on Social Media

2020 Social Media Moments #3: Global Politics Took Center Stage

Once upon a time, social media was mainly used for sharing picture-perfect snapshots from beautiful, far flung locations.

But not any more.

In 2020, activism took center stage — with more users sharing their political beliefs, educating others, and supporting social causes than ever before.

Social media is increasingly ingrained in our everyday lives and culture, and is arguably the most instrumental channel for increasing public awareness and advocating for change. So this shift towards activism is not only important, but overdue.

In June this year, over 21M #BlackoutTuesday posts were shared on Instagram in support of the The Black Lives Matter movement.

Activists, brands, celebrities, and businesses took to social media to speak out against racial injustice in a way that has never been seen before — prompting new dialogues and a sense of solidarity.

@crissa_aceWe are stronger together…no matter the color or sexual preference… let fight for what’s right together! ✊🏽 ##blacklivesmatter ##passtherock♬ My Tears Are Becoming A Sea – M83

Similarly, we’ve seen social media become a huge part of voter mobilization in 2020.

On TikTok, creators came together to Tok the Vote, a campaign designed to encourage more young people to vote and make a difference in the 2020 election.

@tok.the.voteJoin us for the #TokTheVote Voter Registration Campaign! Link in bio to sign up! #tiktokcreator #registertovote #genz #tokthevote♬ Say So (Instrumental Version) [Originally Performed by Doja Cat] – Elliot Van Coup

16-year old Aidan Kohn-Murphy started the account “TikTok for Biden” (now known as @gen.zforchange) which has over 1.2M followers. Some videos have over 8.8M views.

And it doesn’t end there. From eco-activism to LGBTQ+-rights, social media has become a welcome home for socio-political activism on every front.

Looking for inspiration on how to support a cause on social? Check out these 9 Brands Driving Meaningful Change on Instagram.

2020 Social Media Moments #4: Instagram Launched… Pretty Much Everything You Could Think Of 

Instagram has always been a pioneer when it comes to launching new features, but this year has been a real bumper pack.

To name just a few, the social media juggernaut launched:

In fact, the tech giant has been so busy that housing all of these new features has been a challenge in its own right.

The result? A Homepage redesign — but not everyone was pleased to see it.

Despite being met with mixed reviews, Instagram’s focus on Reels and Shopping is likely here to stay — and something that we can expect to gain even more traction in 2021.

Ready to get to grips with Reels? Discover everything you need to know in our Ultimate Guide to Instagram Reels!

2020 Social Media Moments #5: So. Many. Meme. Moments

In a year that gave us a global pandemic, a swarm of muder hornets, and the death of Mr Peanut, you’d be forgiven for wanting some light comic relief.

Ask, and the internet shall deliver.

Memes dominated almost every social platform this year, with many offering a humorous and relatable take on current events.

Popular trends included the “how it started, how it’s going” meme:

The Reese Witherspoon January-September meme:

And the Dolly Parton Instagram, Facebook, LinkedIn, and Tinder pictures meme:

2020 was also the birth year of several iconic memes that can only be described as perfectly random.

A guy on skateboard drinking Ocean Spray? Sure, why not?


2020 Social Media Moments #6: Every Platform Released a Stories Feature

For most people, stories are now an integral part of the social media landscape: the easiest way to share and consume bitesize snippets of content on mobile.

In 2020, we saw stories roll out to every major social media platform, with Twitter Fleets, LinkedIn Stories, and Pinterest Story Pins all making their debut.

New! Pinterest Story Pins for Creators

Stories are already the staple diet for Millennials and Gen Z users, and the shift in how people feel comfortable sharing and consuming content is hard to ignore.

“There’s an entire generation growing up with stories as a way of speaking,” explained LinkedIn’s Senior Director of Product Management, Pete Davies.

“They’re more comfortable starting conversations with a full-screen ephemeral format than posting updates,” he shared.

With this in mind, we can expect to see stories continue to grow in popularity and prominence across all platforms in 2021.

Did you know? You can plan and schedule your content in advance using Later’s Instagram Stories scheduler!


2020 Social Media Moments #7: Tiger King Broke the Internet

Hey all you cool cats and kittens!

No 2020 list would be complete without mention of one internet phenomenon: Tiger King.

The Netflix documentary had just about everyone talking online, generating over 1.8M organic interactions in 10 days on Twitter alone.

The show’s flamboyant characters and twisting plot line was the stuff of internet gold, a meme paradise for all to enjoy.

From Instagram AR filters to BuzzFeed “Which Character Are You?” quizzes, no corner of the internet was untouched by Tiger King fever.

Undoubtedly, the viral buzz about the show, paired with COVID-19 restrictions, contributed to its huge success.

The takeaway? The power of meme culture is not to be underestimated, and neither is Carole Baskin.

2020 Social Media Moments #8: E-commerce Entered the Building

In case you missed it, 2020 was the year that social shopping went mainstream.

With COVID-19 forcing many businesses to temporarily close their doors, many platforms pushed out new ways to shop on social.

Instagram introduced a new Shop tab to the app’s Homepage, launched Instagram Live, IGTV Shopping, and shoppable Instagram Guides, as well as rolling out Instagram Checkout to all eligible businesses in the US.

And it doesn’t stop there.

According to Instagram’s Adam Mosseri, shopping on Instagram Reels could soon be a thing too — making almost every part of the app shoppable.

TikTok Shopping has also gained real momentum this year, with a first-of-its-kind partnership with the e-commerce platform, Shopify.

Merchants who get access to the program will now be able to connect their TikTok for Business account with their Shopify account and sell products on TikTok via in-feed shoppable video ads.

Meanwhile, Pinterest also levelled-up its shopping features, introducing a new Shop tab for users to discover and shop in-stock products.

Did you know? You can plan, schedule and automatically publish to Pinterest with Later — for free! 


2020 Social Media Moments #9: TikTok Gave Rise to New Wave of Entertainers 

The greatest fallout from 2020’s TikTok frenzy has been the rise of the TikTok comedian.

@jeffrightnowQuibi getting shut down #fyp♬ original sound – Jeff Wright

From Jeff Right Now to Jordan Firstman, new and alternative talents have shot to global success through TikTok’s For You Page, and we are here for it.

@jtfirstman##fyp ##foryou ##foryoupage ##bananabread ##funny ##comedy ##tiktokcomedy♬ original sound – Tik Toker

Perhaps the best part of this? We’ve seen new comedic talent rising up from all over the world. Kenyan based comic Elsa Majimbo now has over 1.3M followers on Instagram and over 1.9M likes on TikTok.

@elsa.majimboWhen I’m required to participate in anything social♬ It’s a Pandemic – Elsa Majimbo

From pop culture parodies to spectacularly good Keira Knightly impressions, TikTok really delivered the goods in 2020.

2020 Social Media Moments #10: Rupert Grint Stole David Attenburgh’s Crown

All records are made to be broken, and this year saw a double-win for the Brits on Instagram.

Harry Potter actor Rupert Grint set the record for the fastest time to reach 1M followers on Instagram, clinching the title from fellow Brit and broadcaster Sir David Attenborough.

He took the crown after hitting the 1M mark in just 4 hours and 1 minute, shaving 43 minutes off of Attenborough’s record. Quite magical, some may say.

In his first post, Grint introduced Wednesday, his new baby daughter, to the world.

He wrote: “Hey Instagram….only 10 years late, but here I am. Grint on the Gram! Here to introduce you all to Wednesday G. Grint. Stay safe, Rupert.”

And that’s it!

From viral TikTok trends to game-changing e-commerce features, 2020 has been a year unlike any other — and one that will likely change how we use social media for years to come.

Ready to get ahead of all the social media trends in 2021 and beyond? Sign up to the Later email newsletter now:


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Written By

Jillian Warren

Jillian is a content marketer at Later based in the UK. She is an aficionado of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @jillwrren.

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How To Run a Successful Instagram Stories Takeover

Hosting an Instagram Stories takeover is one of the easiest ways to organically reach new followers and build your brand on Instagram.

And the best part? They’re a win-win collaboration for both brands and influencers.

If you’re thinking about running an Instagram Stories takeover, but you’re not sure how to do it, this post will teach you everything you need to know.

Plus, we’ve created a free downloadable checklist to keep you on track!

What is an Instagram Stories Takeover?

Instagram Stories takeovers typically involve a person temporarily “taking over” your account, and are often used to showcase new products or services.

For example, brands will usually invite a content creator or influencer to take over their Instagram Stories for the day.

run an instagram stories takeover

During the takeover, the creator will commonly show how they use a brand’s products or services, providing valuable “real life” context along the way. This is especially great for styling inspiration and beauty tutorials.

Alternatively, you can take over someone else’s account — usually a like-minded brand with a similar target audience to your own.

This is a great way to tap into a new, relevant audience.

Whether you’re handing over the reins of your account or stepping into the shoes of another, Instagram Stories takeovers are a great way to increase awareness and inspire sales.

Start planning and scheduling your content with Later — it’s free!


Why do Instagram Stories Takeovers Work so Well?

Instagram Stories takeovers can be a powerful way to raise brand or product awareness through third-party endorsements, while still being authentic and engaging.

For example, Later customer STIL regularly invites women entrepreneurs to show how they use their planners and journals on their stories, providing a real life narrative for their products.

By lending their account to other women, STIL stays true to their mission of supporting women-led businesses by giving them a platform. At the same time, they’re building an online community and offering social proof to potential new customers who discover them.

how to run an instagram stories takeover

Discover how STIL has used Instagram to build a strong community and drive sales in their Later case study

How to Run an Instagram Stories Takeover 

Running an Instagram Stories takeover can be full of benefits for brands, but they do require some careful consideration and planning.

To help you get started, here’s a step-by-step guide to running a successful takeover:

Step #1: Define Your Goals

Setting clear goals at the start of your takeover will act as a strong foundation for all of your decisions, from who to partner with to what content will work best.

For example, if your goal is to drive awareness for an upcoming sale, then you might want to have a takeover highlighting a promotion code.

How to run an instagram stories takeover

Similarly, if your goal is to reach an international audience, you may want to partner with an influencer who has a strong follower base overseas.

Having a well-defined set of goals will bring clarity to your campaign and keep your ideas on track during the creative process.

Step #2: Create a Shortlist of Takeover Partners  

Choosing the right partner is key to running a successful Instagram Stories takeover.

As we’ve already covered, setting clear goals will make it much easier to determine which partner is right for your takeover — but it’s also important to choose a strong storyteller who aligns well with your brand.

When you’re making your shortlist, take note of the number of followers an influencer has, whether they collaborate with other brands, their areas of expertise, the type of content they share on stories, and their demographics.

If you’re not sure where to start, take a look at who’s already talking about your brand online. An organic ambassador can be much more authentic and genuine, and they already know and love your products.

If you find an influencer who feels like the right fit, you can ask them to share their media kit to take closer look at their engagement, demographics, and partnership fee.

All of these factors should help you decide whether an influencer is the right partner for your brand.

TIP: If your budget is limited, you could ask someone within your company to take over your Instagram Stories.

SheerLuxe regularly runs takeovers featuring their in-house beauty and fashion experts.

instagram stories takeover: everything you need to know

By giving their audience a sneak peek from the experts behind the new products, they are able to show off their brand’s personality and give customers an in-depth review.

Your team members know your company and its products better than most, so don’t be afraid to tap into their knowledge.

Step #3: Set a Launch Date 

Setting a launch date for your takeover will provide a helpful deadline for everyone to work towards.

This should ideally be at least one month ahead of time to allow for planning, partner negotiation, content creation, editing, and promotion.

Add your launch date to your content calendar as soon as it is confirmed, so that you can seamlessly plan your upcoming content around it.

TIP: Use Later’s Calendar Notes feature to reserve slots in your content calendar — even if you don’t have a post ready to schedule yet!

Step #4: Pitch to Your Chosen Takeover Partners 

Once you’ve created a shortlist of takeover partners, you can start reaching out.

Introduce your brand, takeover concept, and why you think this would be a great partnership for both of you.

If you want to create truly organic content that is valuable for both your audience and theirs, it’s worth thinking outside of the box when it comes to your pitch.

Product reviews, makeovers, “day in the life” vlogs, vacation trips, and Q+As are all popular takeover themes — but brands are getting ever more creative to stand out from the crowd.

For example, Glossier recently invited the founder of West Bourne cafe to create product-inspired recipes on an Instagram Stories takeover.

Step #5: Share a List of Posting Guidelines with Your Takeover Partner

The best Instagram Stories takeovers are when the takeover partner has the freedom to share their personality and creativity on your account.

That being said, it’s important to set some parameters.

Setting out your expectations in writing is one of the best ways to avoid disappointment and unnecessary stress further down the line.

Give pointers to your takeover partner on the topics you’d like to cover, any format ideas you have, specific hashtags or handles you’d like to call out, and any trackable links you would like them to use.

In addition to content requirements, be sure to include:

  • Specific shooting requests (such as lighting conditions, backdrop, background noise)
  • The delivery deadline
  • How you would like the files to be delivered
  • Editing requests (such as text, GIFs, subtitles)
  • Any ad disclosure requirements

TIP: It’s safer and more secure to ask your partner to deliver content to you in advance, rather than handing over the login details to your Instagram account.

If you’re on a Later Gowth or Advanced plan, you can use Contributors to make this process even more streamlined!

Invite your takeover partner to upload their media (even if they don’t have a Later account) and then curate the submissions by only selecting the media you want to use.

From here, any content they’ve shared with you can be added directly to your Media Library, ready to be scheduled for your Instagram Stories.

Capturing all these details in writing and sharing it with your takeover partner in advance can be a super helpful resource for both parties throughout the campaign.

Step #6: Prepare Takeover Assets

Once your takeover partner has delivered their content, it’s time to review it and make sure it’s aligned with your brand aesthetic.

If it’s not quite up to standard, there are tons of great apps that can help you fine-tune your takeover content.

Whether you need to resize, add text, captions, animations, or music, there’s a video editing app to help you along the way.

Also think about adding filters, GIFs, or using Instagram Stories templates to help make the takeover content fit in with your overall brand aesthetic.

It’s also a good idea to set the scene for your viewers by creating an intro and exit slide for your Instagram Stories takeover.

This can be as simple as your takeover partner introducing themselves and signing off at the end, or you could use a design app (like Over, Mojo or Canva) to create a more jazzy intro slide with animations.

As well as introducing your takeover partner, remember to share any valuable context on why you are running the takeover, and what viewers stand to gain by tuning in.

Looking to level-up your edits? Discover 22 of the Best Mobile Video Editing Apps in 2021 here!

Step #7: Promote Your Upcoming Instagram Stories Takeover

Spreading the word about your upcoming takeover is one of the best ways to attract more viewers!

Announce the upcoming takeover on your feed and Instagram Stories (you could even use the countdown sticker for extra hype) and ask your takeover partner if they would mind doing the same.

Instagram Stories takeovers are a great opportunity to tap into a niche audience and bring followers over from your takeover partner’s account — so the more they promote it, the better!

You can also spread the word across your other social media accounts. Use your Instagram Stories takeover as a way to entice followers from other platforms to check out your Instagram too.

Step #8: Schedule Your Instagram Stories Takeover

Once your takeover content is all prepped, you can plan and schedule your content in advance using Later’s Instagram Stories scheduler.

This is also a great way to storyboard and visualize your takeover stories alongside each other, so you can ensure your content flows perfectly.

When it’s time to post, all of your Instagram Stories content (your photos, videos, captions, and links) will be sent to your phone. You can then add any final stickers to encourage engagement, and you’re good to go!


Step #9: Add to Your Highlights

Saving your Instagram Stories takeover once it’s ended is just as important as the takeover itself, and one of the best places to do this is on your Instagram Stories Highlights.

how to have a successful instagram stories takeover

Posting your takeover to Highlights is a great way to keep your takeover content visible once the 24 hour stories window is over.

Once your takeover content is housed in a Highlight, you can drive people to watch it again whenever you want.

Step #10: Track Your Success with Analytics

Tracking the success of your Instagram Stories takeovers will help you identify trends, monitor “wins,” and create a fine-tuned strategy that truly resonates with your audience for future takeovers.

With Later’s Instagram Analytics, you can track the performance of all your stories for the last 3 months.

later instagram analytics

This is a great way to measure the performance of your takeover in comparison to other Instagram Stories campaigns — as Instagram’s built-in analytics dashboard is limited to just 2 weeks of posts.

Take note of which takeover stories that had the most impressions, reach, or reply counts — and assess what could have contributed to these higher figures. Did you use a hashtag, mention, or sticker that proved to be successful?

Equally, it’s worth tracking which stories had a low completion rate — and if there was a specific point during the takeover where your number of views dropped.

This can be a strong indicator that your viewers lost interest, which is super useful insight for your next takeover.

With proper planning, running your own Instagram Stories takeover can be a powerful marketing tool for your brand or business, and help you step up your social media marketing strategy this year!

Ready to get started? Download Later’s free Instagram Stories takeover checklist now!


Written By

Jillian Warren

Jillian is a content marketer at Later based in the UK. She is an aficionado of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @jillwrren.

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The Ultimate Guide to Instagram Creator Studio

Attention influencers: the new Instagram Creator Studio is here to help you manage all of your Instagram posts, get insights from desktop, monetize your content, and more!  

Previously, Creator Studio was only available for Facebook Pages — but that’s all changed now.

With the new Instagram Creator Studio, creators get access to a ton of new tools and features, including the ability to schedule IGTV videos!

Here’s everything you need to know about Instagram’s new Creator Studio:

instagram creator studio guide

What is the Instagram Creator Studio?

This might be the first time you’ve heard of Instagram Creator Studio, but it’s been in the making for some time now!

It all started in late-2017 when Facebook launched its Facebook Creator app and Facebook for Creators website as a way to help creators manage their presence on Facebook. 

Then, last year in August, Facebook announced the launch of its Creator Studio, giving creators the ability to manage and publish content to Facebook.

Just a few months later in December, Facebook revealed that it was testing a new Instagram Creator Account that would give users access to flexible profile controls, simplified messaging, and more growth tools:

instagram creator account

And now, Facebook is incorporating Instagram into Creator Studio, allowing creators to post, manage, measure, and monetize content across their Pages and Instagram accounts.

Note: Facebook recently discontinued the Creator app and Creator Studio is only available on desktop now. 

instagram creator studio

Here’s the big question: who is Instagram’s Creator Studio for? We’ve mentioned “creators” several times now, but what does that really mean?

“Creator” is somewhat of a catch-all term to describe users who create and share original content  — people like Lilly Singh, Baby Ariel, and Lelepons, as well as influencers, bloggers, and more.

According to Facebook’s press release, one of their biggest goals is to help creators earn money from the content they create, including ad revenue, brand collaborations, and support from fans.

With these options, creators can grow their passion into a business, making money with any combination of monetization products that makes sense for their content and audience,” Facebook wrote in their press release.

In this way, Instagram Creator Studio could be understood as an attempt to compete with other content distribution platforms like YouTube (which already has a number of monetization features).

So if you aren’t a creator, does that mean you shouldn’t use Creator Studio?

Not necessarily! Instagram’s Creator Studio tools are definitely useful — especially the ability to schedule IGTV videos.

That said, Creator Studio is fairly limited when it comes to analytics, visual planning, team collaboration, and more.

In other words, if you’re looking for a tool to help you optimize your overall Instagram strategy, plan and schedule your content visually, and attribute revenue to specific Instagram posts, you’ll probably enjoy using an Instagram marketing platform like Later instead.

ICYMI: Creators can use Later’s Best Time to Post, Collect, Conversations, and Analytics features — previously only available on Instagram Business Profiles.

Not sure if you should switch to a Creator Profile? Check out our blog post to see if it’s right for you.


How to Connect Your Instagram Account to the Creator Studio

Before you can manage posts, get insights, or publish your Instagram content from desktop, you first need to link your Instagram account to the Creator Studio. Here’s how to do it:

Start by opening Creator Studio on your desktop and clicking the Instagram icon at the top of the page:

instagram creator studio guide

What happens next depends on the relationship between your Instagram accounts and Facebook pages:

Option #1: If you manage a Facebook Page that’s already connected to the Instagram account you want to use in Creator Studio, click to connect to that Page.

Option #2: If you don’t already manage a Facebook Page that’s connected to an Instagram account, click “Connect to Instagram.” Then follow the instructions to log into the Instagram account you want to connect.

instagram creator studio guide

Option #3: If you manage a Facebook Page that’s connected to an Instagram account, but want to use a different Instagram account you don’t see listed, click “Connect another Instagram Account” and follow the instructions.

Option #4: If you have multiple Instagram accounts already connected to your Facebook Page or Pages and want to manage them in Creator Studio, click “Continue with Connected Accounts.”

Note: Once someone connects to an Instagram account in Creator Studio, anyone else with a role on the Facebook Page connected to that account will automatically have access to it in Creator Studio’s Instagram section.

And that’s it! Once you complete the above, you’ll automatically get access to the new Instagram tools in Creator Studio.

How to Use Instagram Creator Studio

Once you connect your Instagram account to Creator Studio, you can manage all of your Instagram posts (including scheduling Instagram posts) and get activity and audience insights.

In the following section, we’ll break down all the things you can do in Creator Studio:

#1: Manage Your Instagram Content with the Instagram Content Library

The Content Library tab in Creator Studio gives an overview of all your Instagram video, photo, carousel, stories, and IGTV posts.

instagram creator studio

You can use the search bar to quickly find content, or use the filters to organize content by Post Status (All, Published,  Archived) or date.

instagram creator studio

You can also click any of the items in your list for a more detailed view of the content and its performance.

This includes insights into how many people have seen the post, where they’ve seen the post, how they’ve interacted with the post, and what actions people have taken when engaging with the post.

Generally, you will see the same individual post analytics that you will see within the native Instagram app, but Creator Studio is lacking when it comes to evaluating your content as a whole (the Instagram app does a much better job of this, or you can use an advanced Instagram Analytics platform).

instagram creator studio

The insights you see when clicking on an item in the Content Library will depend on the type of post you click on.

For example, the information you see about a story you posted will be slightly different than the information you see about a video you posted.

instagram creator studio

#2: Post Instagram & IGTV Content

Instagram Creator Studio also offers publishing tools for both Instagram feed posts and IGTV. This gives creators a unified place to manage their presence and content across both Facebook and Instagram.

To get started click “Create Post” in the top-left of the page (you should see options for both Instagram Feed and IGTV):

instagram creator studio guide

The publishing flow is slightly different for Instagram posts and IGTV videos. Below we’ll cover how to schedule posts to your Instagram feed — but you can also check out our step-by-step guide on how to schedule IGTV videos with Creator Studio.

After you select “Instagram Feed,” a window will open on the right of the screen where you can upload your image (or images in the case of carousel posts), write your caption, and add a location.

instagram creator studio guide

You can also tag people in Instagram photo and carousel posts. Just tap the ellipsis button below your post and select “Tag.”

Then click anywhere on the photo to tag an account.

If needed, you can also crop your images to different dimensions. 

instagram creator studio

Once you’re happy, click the down arrow beside the publish button and select “Schedule.” 

This will bring up a calendar and time settings box — just add the day and time that you’d like your post to go live on. 

instagram creator studio

Once you’re happy with the date and time, hit the “Schedule” button and you’re good to go! Creator Studio will publish your post to your feed when the time comes. 

You can also see your scheduled posts and IGTV videos in the Content Library under the “Scheduled” heading in “Post Status.”

instagram creator studio

So, what’s the difference between scheduling Instagram posts in Creator Studio vs. Later?

We would recommend using Creator Studio for one-off posts that you need to schedule, like IGTV videos (IGTV videos are currently not available in the Instagram API, so Creator Studio is the only place you can schedule IGTV videos).

But Creator Studio is a very simple scheduling tool and doesn’t allow you to plan your Instagram feed, find your best time to post, manage comments, or post to multiple social platforms.

There also isn’t a visual content calendar or a media library to organize all of your photos and videos in, so it can be difficult to see all of your content at-a-glance like you can in Later:

With Later, Instagram Creator profiles can schedule posts, access analytics, find your best time to post, manage comments, and find and repost UGC.


#3: Track Your Instagram Insights 

Along with scheduling capabilities, Instagram’s new Creator Studio also includes an Insights tab to help creators better understand their audience and how people are interacting with their content.

Keep in mind that Creator Studio only collects insights from the past 7 days and only at an account level, whereas other Instagram analytics platforms give you up to 3 months’ worth of data.

Within the Insights tab, you can view Activity Insights to see what actions people take when they engage with your account. It also tracks the reach and the total number of impressions of your content over the last 7 days.

instagram creator studio guide

Things to note: 

  • You’ll only see insights for posts and stories that you’ve posted since you converted to a business or Creator Account
  • Insights and metrics about your account include both paid and organic activity

You can also view Audience Insights with information about your followers and audience, including their gender, age range, and location.

instagram creator studio guide

And that’s it!

Instagram’s new Creator Studio is a great tool for creators to engage their fans, manage their presence, and build a business.

But if you want to work on optimizing your content for more engagement, followers, and sales, you’ll probably be happier using an all-in-one visual marketing platform like Later (it’s free too!).

Ready to level-up your Instagram game, grow your audience and get more engagement? Start planning and scheduling your Instagram feed and stories posts with Later! 


Written By

Benjamin Chacon

Benjamin is a Content Marketing Strategist at Later and recent transplant from Toronto. You can follow his day-to-day on Instagram @benjaminchacs.

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8 Reasons Why You Should Schedule Instagram Posts + Stories in 2021

From freeing up time in your workday to driving traffic to your website and increasing productivity, scheduling Instagram posts and stories is a sure-fire way to boost your engagement and grow your following.

And thanks to Later’s easy to use scheduling tools, you can schedule a whole week’s worth of Instagram content in minutes!

If that’s not enough, here are 8 more reasons why scheduling Instagram posts should be at the top of your 2021 to do list:

Why Schedule Instagram Posts #1: Create a Cohesive Aesthetic

Your Instagram aesthetic is one of the best ways to get more followers and grow your account.

And while the no-edit edit is still trending, it’s still important to create a cohesive Instagram aesthetic for your Instagram profile.

More and more people are turning to Instagram to search for their favorite businesses. That means, your Instagram profile is now just as important as your website’s homepage.

Your Instagram feed is the first thing a visitor sees when they land on a new profile, so it’s important you make a good impression.

Instagram influencer Jasmine Star suggests aiming for 9-12 different content categories to make up your profile, and to alternate between them when planning out your grid.

Why? Because when we start to think of our Instagram content in grid-format, 9-12 categories is the magic number that represents each post in your feed as a new follower scrolls through your profile.

So when a visitor lands on your profile and knows exactly what they can expect to see on your feed, they’re much more likely to hit that “follow” button.

Of course, your aesthetic now extends to your Instagram Stories, Reels, and IGTV videos too — everything you post to your profile should all have a cohesive and complementary design theme.

Check out how jewelry brand Chupi has matched their grid and Instagram Stories aesthetic to their IGTV videos perfectly:

So in 2021, it’s time to focus beyond your grid!

Of course, you should continue to consider what your posts look like next to each other (side-by-side and below or on top), but also go wider and start incorporating Instagram Stories and videos in your aesthetics plan!

And the key to creating a cohesive aesthetic is to plan out your content in advance! 

The best way to pre-plan your feed and make sure everything’s flowing together is by using a visual planner like Later.

Later’s visual Instagram planner shows you exactly what your Instagram feed would look like — and it’s seriously a game changer. The visual planner lets you easily rearrange or swap out photos to find that perfect balance for your Instagram feed.

Plus with scheduling Instagram Stories (more on this later in this blog!) you can storyboard your stories posts and get a snapshot of your stories content alongside your feed content for the day!

instagram stories scheduling

Scheduling your posts ahead of time doesn’t just help you maintain a consistent aesthetic, but it also helps you to post regularly, which is also really important when you’re trying to get more followers.

Again, new visitors on your profile are much more likely to convert into followers when they know exactly what they can expect from your feed, and your Instagram Stories.


Why Schedule Instagram Posts #2: Win Back Time for Other Business Projects 

If you’re still manually posting to Instagram, you might find that you’re spending more time than you’d like on your phone.

And if you’re a small business owner, this could be tapping into your precious work hours — time that could be used for other projects, like working on your 2021 goals or building a stronger online community!

But when you can schedule your posts to automatically publish to Instagram with a tool like Later, you’ll soon be able to win back time.

With just 20 minutes each week, you could plan, schedule, and set your content to auto publish — so there’s no need to set aside time each day to post to your grid!

Note: If you do still like to “post in the moment,” you can set your posts to publish via notification with Later. That means we’ll send you a message when it’s time to post to your feed and you can add the finishing touches to your post in app.

Here’s a quick video on how set up Instagram scheduling with Later: 

Why Schedule Instagram Posts #3: Take Downtime Away from Your Phone 

We’ve already mentioned that by scheduling your Instagram content you can win back precious time for your work week.

But we also want you to be able to completely step away from your phone and notifications sometimes. Social media managers, we’re looking at you!

When you schedule your Instagram content, you can give yourself some well-deserved downtime! Yes, even over the weekends!

With Later working behind the scenes to publish your content — regardless of the time of the day or time zone you’re in — you can power down after hours and get some quality time away from the social buzz.

And that’s something we take very seriously here at Later — just check out our 7 Mental Health Tips for Social Media Managers blog post!

If you want to get set up with Auto Publish with Later, check out this step-by-step guide.

Why Schedule Instagram Posts #4: Post More Often to Improve Engagement 

There’s no denying the importance of consistency on Instagram.

By keeping to a regular posting schedule, you’re essentially letting your followers know what to expect from you. It builds a consistent experience for your audience.

Posting more consistently can also help with your Instagram engagement. When your followers expect you to post, they’re more likely to interact and engage with your content.

You’ll be more top of mind and, thanks to the algorithm, top of their feeds too!

That being said, keeping a consistent posting schedule isn’t always the easiest to do. Life sometimes gets in the way and that post that was supposed to go out on Tuesday — well, it’s getting pushed further and further into the week.

But if you can plan and schedule your Instagram posts in advance, you can build a regular posting schedule and get content out even on days when you’re super busy.

Why Schedule Instagram Posts #5: Post at the Times Your Audience is Most Active 

With Instagram engagement and reach steadily declining, optimizing your posting times is more important than ever before.

But considering that every account has a different audience, in different time zones, calculating the best time to post on Instagram for your account hasn’t been an easy process…until now.

Later’s Best Time to Post feature makes it easy to find out when you should schedule your Instagram posts for maximum engagement.

If you’re on one of Later’s business plans, your best times will be highlighted in your weekly content calendar, making it easy for you to schedule Instagram posts for when your audience is most active.

If you post when your audience is most active on Instagram, you’re more likely to drive engagement on that post.

And that engagement will translate into Instagram bumping your post higher up on users’ feeds and potentially getting a spot on the Instagram Explore page, which, in turn, will result in even more engagement on your post!

It’s a cyclical process: higher engagement leads to more visibility, which leads to higher engagement, which leads to more visibility. But it all starts with when you post on Instagram!


Why Schedule Instagram Posts #6: Craft Longer, More Engaging Captions 

Instagram used to be all about the visuals, but now, long-form captions are taking center stage.

Influencers were the first to jump on the trend — Elise Darma, Quigley Goode, and Sarah Nicole Landry of @thebirdspapaya all share lengthy captions on their posts to give greater insight into their world or to share their knowledge.

And now, with Instagram’s new keyword search, longer captions could actually help your content get discovered by more users.

Even brands are jumping on the trend too — especially when it comes to raising awareness for the causes that they stand for.

Take, for example, sustainable clothing brand and environmental activists, Patagonia. As part of their campaign to highlight the issues around fish farming, Patagonia released an IGTV and film series that discusses the challenges the environment faces:


And according to influencer research by Fohr, the average caption length has more than doubled since 2016, and those with longer captions got the most engagement!

So if you’re not crafting long-form captions in 2021, now’s the time!

However, crafting captions can be tedious — it’s often hard to write a caption on a whim, you need to be in the “writing mode” to get it right and really get your thoughts out on virtual paper.

The caption editing box in the Instagram app isn’t the most user-friendly and it’s very difficult to review and edit your copy in such a tiny window on your phone! Plus, let’s face it: writing Instagram captions is hard.

Instead of constantly trying to come up with a caption on-the-go when you need to post, you can save time and write better captions by scheduling Instagram posts for free and creating all your captions at once.

instagram scheduling

Scheduling your posts using a free Instagram scheduler like Later means that you can write your captions from the comfort of your desktop computer, and you can wait until you’re in the right creative zone for writing.

Plus, if you’ve ever been frustrated with how Instagram removes your line breaks from a caption when you publish, you’ll be happy to hear that will never happen with Later!

Why Schedule Instagram Posts #7: Drive More Traffic to Your Website 

For most businesses, the ultimate goal of Instagram marketing is to drive followers to their website, where they can learn more, make a purchase or engage with their other content online.

So it’s easy to forget in the hustle of creating great Instagram content and fine tuning your aesthetic, that the goal is to guide more viewers away from Instagram and onto your homepage or product pages.

But that’s where planning and scheduling your content comes into play, for both your grid posts, and your Instagram Stories.

When you can plan in advance, you can get a bird’s eye view on how you’re driving traffic to your website — and more importantly how often you’re doing it.

It could be as simple as adding a swipe up in your Instagram Stories posts, or by adding a call-to-action to check out the link in your bio, however you choose to guide your audience back to your website, it all starts with planning out your content.

One of the easiest ways to drive traffic to your website is to strategically use your link in bio.

As it has prime real estate in your profile’s bio, it’s super easy to find and readily clickable, making it one of the most valuable traffic-drivers on your Instagram profile.

And the good news is, you can make your link in bio work even harder for your brand!

With by Later, you can turn your whole Instagram feed into a clickable landing page, that updates with every new post you share.

You can tag your Instagram posts with any link you want (think product pages, articles, and blog posts!) to turn your feed into a clickable, optimized landing page.

And the best news, it’s free — no trials or credit card needed!

Plus, when you schedule your Instagram posts with Later and include a link, you’ll get access to analytics! You can find out exactly how much traffic you’re driving from Instagram, and what content is converting the best.

instagram analytics tools

With the free version of, you’ll find a small branded banner at the bottom of your landing page. If you want to remove the banner, you can upgrade to any Later business plan.

When you upgrade, you’ll also get access to the Pro features like a Shopify integration or multiple links on posts.

Ready to get more traffic and sales from Instagram with by Later? It all starts with scheduling your posts with Later — it’s free! 


Why Schedule Instagram Posts #8: Plan Campaign Launches to Perfection 

If you’re planning a new product launch or special campaign for 2021, you want to make sure you have every announcement planned to perfection.

Plus, there’s teaser content you might want to share on the run up to the big day to raise some hype on Instagram and get your followers engaged and curious.

Not forgetting that campaigns don’t end on launch day — there’s plenty of campaign aftercare to make sure the conversation keeps going on Instagram and you can continue to remind your followers of your new products or services.

And all this campaign planning comes down to a very thought out content plan! Luckily, you can plan and schedule all of your campaign content (yep, even Instagram Stories!) ahead of time with Later!

From mapping out your announcement feed posts to scheduling in your Instagram Stories reveals, you can plan it all from Later’s dashboard.

Don’t believe us? Here’s a quick video on how to schedule your Instagram Stories with Later! 

These are just some reasons why scheduling your Instagram posts and stories in advance can be a great strategy for your business in 2021.

In a nutshell, it can help you spend less time posting, and more time growing your business and community. And with Later, we make scheduling seriously easy!

Start scheduling your Instagram content with Later today! 


Written By

Nikki Canning

Nikki is Later’s Editorial Manager. She’s worked in digital media in Dublin, London, and Sydney and loves nothing more than hitting “publish” on a new post. When she’s not writing blogs with the Later team, you’ll find her outdoors with her dog, Arlie, or planning her next adventure — follow along on @nikkitravelled.

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14 New Ways to Get More Instagram Followers in 2021

With over 1 billion monthly users, an ultra-smart algorithm, and tons of clever and creative accounts, Instagram is a competitive place if you want to grow your account and boost your following.

Thankfully, we know exactly how to make your business stand out, show off your brand, and get more followers on Instagram — so you can work smarter, not harder.

We’re sharing 14 new ways to reach your target audiences and get more Instagram followers in 2021:

How to Get More Instagram Followers in 2021

Growing your Instagram account may not be as easy as it used to be. But there are some strategic tips and tricks you can try out.

In a nutshell, here’s how to get more Instagram followers:

  1. Use Instagram Reels
  2. Optimize your profile for search
  3. Create an IGTV Series
  4. Be more inclusive and diverse
  5. Work with micro-influencers
  6. Create authentic shareable content
  7. Promote Instagram content on other social platforms
  8. Write longer captions
  9. Experiment with Instagram Lives
  10. Create a viral Instagram challenge or game
  11. Introduce a branded hashtag
  12. Share memes that resonate with your audience
  13. Create a custom Instagram Stories filter
  14. Collab with awesome brands

Ready to jump into the details? We’re giving you the down-low on each of these strategic tips to growing your Instagram account and how you can start implementing them in 2021.

#1: Use Instagram Reels

If you’re not sharing to Instagram Reels in 2021, you could be missing out on a huge opportunity for your brand or business!

Reels, Instagram’s newest video feature taking center stage of the new main navigation bar, is a way to record up to 30-second video clips set to music on Instagram.

What is Instagram Reels?

With Instagram choosing to put Instagram Reels at the forefront of Instagram, there is a significant push to have users browse and share Reels more often in 2021. 

Reels can be found in their own separate tab on individual Instagram profiles (and also on the Instagram Explore page!).

how to get more followers in 2021

Similar to TikTok videos, Instagram Reels have the chance to go seriously viral. Instead of users only seeing Reels from the accounts they follow, users will see Reels from all accounts. This is a major game-changer.

Sharing your Reel to both your feed and the Explore Page is an incredible way to increase your reach way beyond your followers — and possibly go viral doing so!

There are so many creative ways you can use Instagram Reels for your business! If you’re in need of some inspo to get started, check out 15 Reels ideas here.

And since Reels is a new feature, it’s a good idea to jump on the bandwagon now while competition is still low, especially since Instagram is giving extra prominence to Reels on users’ main feed and the Explore page.

how to get more instagram followers

Not sure where to start with Instagram Reels? Learn everything you need to know to create your very own first Instagram Reel in this handy step-by-step video:

#2: Optimize Your Profile for Search

Optimizing your profile for search is a majorly under-utilized Instagram hack for growing your following — and one you should definitely try out in2021!

With a recent announcement from Instagram, English-speaking users in 6 countries will be able to search Instagram using keywords. This is a huge game-changer on the app!

Previously, if users searched for at-home workouts, the hashtag or accounts with the words “at-home workout” in their username would populate. Now, posts that feature at-home workouts should show up in search, even if that hashtag isn’t in the post.

According to an Instagram spokesperson via The Verge, “the team considers “a number of factors,” including the “type of content, captions, when it was posted,” and more to surface relevant results. It also uses machine learning to “find the highest quality content that’s relevant to you.” For now, only grid posts will show up.”

Instagram notes that Keyword search is limited to general interest topics and keywords that are within Instagram’s community guidelines.

With this change, it’s still more important than ever to optimize your username and bio for search.

Instagram expert Elise Darma has taught thousands of creators, freelancers, and entrepreneurs how to grow their business on Instagram. Her favorite way to be found on Instagram search is by optimizing your username and name field!

And the best part? The words you include in your Name field and Instagram bio are actually searchable on Instagram — making it prime keyword real estate in your bio!

how to grow your instagram following

“Most people nail the Username, but the Name field trips them up. For your Name field, think about what your niche is, which industry you’re in, who you target, what solution you offer, etc. When in doubt, pop that term into the search bar on Instagram and see what appears,” says Elise.

Take advantage of your bio by changing your Name field to something relevant to your brand or business. It’s a great way to improve your chances of appearing in the top results if anyone searches for your target keywords.

“If lots of other profiles are using that term, this is a great sign – you don’t want to be using a search term that no one else is using,” Elise adds.

Ready to grow your following? We teamed up with Instagram expert Elise Darma to create a free Instagram workshop about how to get your first 1000 followers on Instagram:


#3: Create an IGTV Series

One of our top predictions for 2020 was that IGTV would become a vital part of Instagram — and it doesn’t look like it’s stopping anytime soon!

How to use igtv to grow your followers

With COVID-19 lockdowns, more and more social media users are turning to Instagram for entertainment.  And, thanks to the IGTV tab on profiles, it’s easy to align your Instagram audience with your IGTV content.

Creating an IGTV series is a creative way to connect with your community while also casting a wider net to reach new audiences.

How to grow your instagram channel

If you haven’t created an IGTV channel yet, 2021 is a great time to get in the game. Think about what longer-form video your audience would be interested in and begin creating content around that!

Plus, video content tends to get more traction on your feed — more engagement and eyes on your videos could result in more followers.

Plan and schedule all of your Instagram posts in advance with Later! Choose weekly or monthly calendar views to see all of your scheduled content. 

#4: Be More Inclusive and Diverse

Having an accessible, inclusive, and diverse Instagram account isn’t just the right thing to do, but it’s also a way to drive your engagement, follower count, and strengthen your community.

There are so many ways you can create a more accessible and inclusive Instagram account. You just have to start!

The first and easiest step you can take is to begin including subtitles to your Instagram video content.

85% of video on Facebook is watched without sound, so making your content digestible without audio is a no-brainer.

Not only are subtitles great for people who watch without sound, but they’re also essential for those with hearing difficulties too.

Instagram story captions

ICYMI: Instagram has rolled out automatic captions in 16 languages for IGTV. Learn more about that here.

2020 also saw a major shift with brands and influencers taking accountability for their lack of diversity in their marketing. And, in 2021, the importance of diversity is through the roof.

By choosing not to partner with more diverse content creators or show support for social causes, brands could seriously miss out on reaching a wider audience who could potentially support their brand and products.

In fact, 74% of consumers expect the brands they love to take a stand on important issues. In doing so, it helps humanize your brand, increase brand loyalty, and therefore increase your following!

Hear from 4 Black creatives on the importance of diversity in influencer marketing here.

#5: Work with Micro-influencers

If you’re looking to reach new audiences in 2021, working with micro-influencers is one of the best ways to go.

While blue checks and high follower counts might be tempting, those influencers may not be the best choice for your brand or business.

how to grow your instagram following

According to a recent study by Makerly, micro-influencers — between 10K and 100K followers — offer the best combo of engagement and reach.

We asked Later’s PR and Influencer Manager Chrissy Abram about the benefits of working with micro-influencers in 2021:

“Partnering with micro-influencers has the potential of tapping into a really engaged audience without having to fight for their attention.”

Since micro-influencers work on a smaller scale, they tend to have less sponsored posts and are known for a specific interest or niche.

“Think of micro-influencers as household names in your local community,” says Chrissy.

#6: Create Authentic Shareable Content

The power of authenticity on Instagram for growing your followers is massive — and we predict it will grow even more in 2021.

One of the best ways to reach a larger group of people is by creating authentic shareable content. On Instagram, shared content is one of the best ways to spread your message. Users can share feed posts on their Instagram Stories or through direct messages.

Whether it’s talking about the struggles of owning a business, or your step-by-step skincare routine, when you’re open with your audience, your followers sense it.

When you make your followers feel like friends, they may feel a natural pull to share your content with their own community of followers.

The Instagram algorithm tends to favor posts that get a lot of engagement, so when your posts are shared, it will bump the post up on peoples’ feeds. And if a post has enough engagement, it might even end up on the Explore Page. Hello new followers!

The simple act of sharing can go a long way for your brand or business — so it’s worth putting an effort into creating (authentic) shareable content.

TIP: Slot out time to be active on Instagram! On top of replying to comments and DMs, don’t forget about interacting with the accounts you follow and those that have similar audiences to yours. There’s a high chance their followers will check you out!

How to Grow Your Instagram With Authentic Content

When you see a post you genuinely like, comment on it! Plus, your comment may be pinned, and easily seen by hundreds of potential new followers.

Engaging with other accounts also lets the Instagram algorithm know you have a “relationship” with them. This will help your account show up in related and suggested account suggestions.

how to grow your instagram following in 2021

ICYMI: Instagram released Instagram Guides — a new way for users to share and consume helpful recommendations and tips in an easy-to-digest format.

Instagram Guides are a great way to create shareable educational (and fun!) content with your followers in 2021.

The creative opportunities are endless. You can share Guides made up of products, places, or posts. You can share gift guides, travel guides, inspirations, tell stories, provide advice or guidance, and so much more.

Learn more about the new Instagram feature here.

#7: Promote Instagram Content on Other Platforms

If you’re looking for new ways to grow your Instagram following, cross-promoting your Instagram on other platforms could be the answer.

Moving into 2021, we predict TikTok and Pinterest will be two of the best ways to grow your Instagram following outside of Instagram.

With TikTok’s unique algorithm and Pinterest’s increasing referral traffic, many creators and brands have noticed an increase in their Instagram following since joining TikTok and Pinterest.

On TikTok, one of the first things you can do to ensure Instagram traffic is by connecting your Instagram account to your TikTok.

Other ways you can grow your followers? Make a TikTok showing what you offer on Instagram, tease Instagram content, and take advantage of your TikTok bio. Learn more ways you can convert your TikTok audience into Instagram followers here.

How To Get More Followers on Instagram From TikTok

Similarly, claiming your Instagram account on Pinterest comes with a number of loaded benefits. By claiming your account and pinning your Instagram posts, you can drive more traffic and engagement to your Instagram content over a long period of time!

If TikTok and Pinterest aren’t in your marketing strategy, you can always direct people to your Instagram through your website, email newsletter, podcast, Twitter, Facebook, and YouTube!

#8: Write Longer Captions

Long captions were big in 2020 and they aren’t going anywhere in 2021 — especially with the new Instagram keyword search.

Instagram used to be all about the visuals — a cohesive aesthetic, high-quality photography, and on-brand images were a must. But now, audiences are looking to learn more about you, your brand, and your mission.

In fact, according to influencer research by Fohr, the average caption length has more than doubled since 2016.

And in 2021, our feeds will be filled with an average caption length of 405 characters — which averages out to be 65-70 words!

State of Instagram Influencer Marketing Report: Caption Length

Influencers were first to jump on this trend — sharing lengthy captions on their posts to give greater insight into their world or to share their insight on current events.

But brands are starting to take advantage of the trend too — especially when it comes to raising awareness for the causes they care about.

When you share more with your audience through your Instagram posts, you build a stronger and larger community.

And since Instagram is allowing users to search for specific keywords like “healthy recipes” and “gold jewelry” for example, including keywords in your longer captions may help you get more organic eyes on your content.


#9: Go Live on Instagram

Video is the future of Instagram — and Instagram Live may be one of the best ways to use video to drive engagement and followers in 2021.

Instagram Live is an entirely unedited video stream for your followers to tune in and engage with — meaning your audience can submit comments and questions in real-time.

A ton of brands have hopped on the Instagram Live train, especially with the shift of at-home work in 2020.

instagram live videos

The content options are endless for Instagram Lives. You can host weekly shows, games and tournaments, online webinars, tutorials, and so much more. And now, you can even showcase your products to help drive sales.

ICYMI: Instagram released Instagram Live Shopping — a new way for brands and creators to sell products during an Instagram Live broadcast. This means accounts with access to Instagram Checkout can tag products from their Facebook Shop or catalog, and let their audience shop on the spot.

Ready to try out Instagram Live? Read our step-by-step guide for businesses here.

#10: Create a Viral Instagram Challenge or Game

From #FliptheSwitch to the #BathtubChallenge, 2020 was the year of social media challenges and games. 

Influencers and brands have realized the power of viral Instagram challenges and games, especially for building brand awareness and growing your following.

Take Bailey Stanworth, PLAY Digital founder, for example. With inspiration from @hunterrae, Bailey kicked off the #BathtubChallenge where she encouraged her followers to dress up, take a selfie in the bathtub, and tag 3 friends.

Suddenly, her followers were posting and tagging friends, and the hashtag grew to over 2,000 posts!

Another way to increase your following? Be creative and host your very own Instagram game!

Bailey cultivated a second highly interactive Instagram moment with her PLAY Pong tournament — an online version of a beer pong tournament. The weekly event, which was hosted on Instagram Live, was in support of the COVID-19 relief fund.

“Initially, I thought it would just be a fun little way to give back while quarantining in our houses but it quickly became a viral event with up to 100,000 people tuning in to watch.”

Consider turning your Instagram game into a branded series that you commit to monthly, bi-weekly, or even weekly.

And with Later, you can spend more time engaging with your audience by scheduling your Instagram challenges and games in advance.

#11: Create a Branded Hashtag

Branded Instagram hashtags are a great way to help spread the word about your business, find user-generated content (UGC), build a community, and attract new followers.

A branded hashtag is a hashtag that is unique to your business. It can be as simple as your company name, tagline, or the name of one of your products, events, or campaigns.

According to a report from Visual Objects, one of the best ways to see engagement on your banded hashtag is by incentivizing your customer base.

For example, bridesmaid dress company Birdy Grey encourages their audience to use the hashtag #birdyinthewild to have a chance to be featured on their Instagram and website.

how to grow your instagram followers

You can also encourage users to use your branded hashtag on their own posts for a chance to win a prize, as Later did with the hashtag LaterCon.

Plus, all posts using your branded hashtag also double as user-generated content (UGC). And, UGC can seriously help skyrocket your sales and build true brand loyalty.

Ready to start implementing UGC into your Instagram strategy? Later has you covered.


#12: Create Memes That Resonate With Your Audience

Brands have realized the power of clever Instagram memes, especially when it comes to building brand identity, driving product interest, and getting more followers.

In fact, memes have become one of the major methods of online communication, with a reported 55% of 13-35-year-olds sending them every single week.

Check out how @smartsweets creates branded pop culture memes to fill their Instagram feed:

how to grow your instagram followers

While most of us will immediately recognize a meme when we see one, nailing down a definition is surprisingly difficult to do.

In the broadest sense possible, a meme is any piece of media that passes from person-to-person on the internet. They usually have some kind of cultural relevance, they’re often funny or clever, and they typically feature a combination of text and imagery (this can be a photo, a GIF, or even a video).

Take for example Later’s take on ultra-popular Netflix show Emily in Paris and encouraging followers to go out and vote.

Some brands like @girlboss and @hellosunshine have acquired millions of Instagram followers thanks to their witty and playful use of memes in their Instagram strategy.

how to grow your instagram following

There can still be challenges when it comes to meme-creation, like integrating memes into your profile without compromising your aesthetic. But there are ways to do it. Apps like Canva and Over have a number of templates that will make your meme-creation easier.

#13: Create a Custom IG Stories Filter

Augmented Reality,” or AR for short, may seem like space-age jargon, but it’s kicking off in a BIG way on Instagram.

What started out as cute puppy ears or heart filters on Instagram Stories, has now evolved into a whole library of thousands of filters that level-up your stories content.

how to get more instagram followers

Apart from the content and AR creators on Instagram who have used Facebook’s Spark AR Studio to create camera-effect, color grading, and fun face-altering filters, we’ve spotted plenty of brands and influencers hopping on the trend too.

Christine Colling, Later’s Social Media Manager, explains how Later used AR filters to promote and increase Later’s brand awareness:

“For LaterCon, we created 2 AR filters and promoted them by asking our audience to use them in order to win some prizes. On the day of LaterCon, our AR filter received over 230,000 impressions and over 5600 captures – which exposed a lot of potential new followers to our brand.”

how to grow your instagram following

We’ve also seen other brands jump on this trend. With just a simple cloud background, @summerfridays have created a fun, highly usable, and on-brand filter for their followers. It’s even named after their best selling facemask, Jet Lag.

The number one benefit to having a custom Instagram Stories filter is that when someone uses your filter, their viewers can see who created it in the top left-hand corner of the screen.

From here, a viewer can tap on the filter name or the creator, and try it on for themselves.

instagram ar filters

It’s a creative and lighthearted way to get your filter in front of new eyes and increase your followers on Instagram.

Ready to take the AR leap? Watch Rik Lomas, CEO and Founder of SuperHi, walk you through creating your very first AR filter!

#14: Collaborate With Awesome Brands

The power of a collaboration or a co-marketing campaign for your business is huge — quickly becoming one of the most popular ways to grow your following.

Teaming up with like-minded businesses and brands will introduce your profile to a new and engaged audience.

So when an Instagram user discovers your profile through a co-marketing effort, they’re likely to hit that follow button if they have similar interests or are the right demographic for your brand.

Plus, co-marketing campaigns don’t have to be complicated or costly! What’s more important is who you partner with. You want to make sure that you have a mutually beneficial partnership that will benefit both of your audiences.

We chatted with Jess Ruhfus, founder of Collabosaurus, a marketing tool that connects brands for clever collaborations and partnership, for her insights on the trends.

“Brand-by-brand collaborations can be incredibly powerful,” says Jess.

“In our experience, a brand-by-brand partnership can double your organic reach without any monetary spend. And they’re up to 25x less expensive than digital advertising!”

Instagram Stories takeovers, giveaways, competitions, or content collaborations are all fantastic ways your business can reach new audiences quickly and cost-effectively.

Growing your Instagram account can often seem like a challenge, but if you follow the right techniques and strategies, you can definitely get more Instagram followers in 2021!

Remember it’s a combination of creative content, targeting the right audiences, and promoting your business in the right way. Try out some of these tips in 2021 and see how much your account can grow this year!

Ready to grow your Instagram following in 2021? Sign up for Later to plan, schedule, and post to Instagram.


Written By

Jessica Worb

Jessica is a creative problem solver and a content writer. Jessica is from Winnipeg, a city smack dab in the middle of Canada — but is currently living and working remotely in Paris, France. Follow along at @jessicaworb.

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5 Facts About the Instagram Algorithm

Ready to separate fact from fiction for the Instagram algorithm?

In a series of Instagram Stories from the @creators account, Instagram walked viewers through the most common questions regarding the algorithm.

Here are the answers we’ve all been waiting for:

Fact #1: All Account Types (Personal/Business/Creator) Are Treated Equally

Want to switch to a Business Profile, but worried it might affect your engagement?

Don’t be! Instagram has confirmed that all account types are treated equally when it comes to the algorithm.

 5 Instagram Algorithm Myths: Debunked!

In fact, it all depends on the individual user. If they regularly engage with your content, odds are you’ll rank higher in their Instagram feed.

Plus, with an Instagram Business account, you can auto publish your posts to Instagram with Later — no late night logins required!

This will save you a lot of time — and make sure you always have a post ready to go live on your feed.

Plan and schedule your Instagram posts in advance with Later for free — it’s the easiest way to stay on top of your Instagram game! 


Fact #2: All Comment Lengths Count as Engagement 

One of the longest-running myths about the Instagram algorithm is that it doesn’t count comments that are less than 3 words in length.

The reality? All comments are taken into account, even if they only contain an emoji or two.

5 Important Facts About the Instagram Algorithm

Comments are an important engagement indicator for the Instagram algorithm, so with this in mind, it’s a good idea to reply to your comments on a regular basis.

Not only will this keep conversations active on your posts, but it also shows your audience you’re listening — which can be great for promoting future interactions.

TIP: Struggling to stay on top of all your comments? With Later’s Conversations inbox, you can view all of your most recent Instagram comments in a feed on your desktop computer, so you’ll never miss an Instagram comment on an organic post again — even if it’s on an older post!

Looking to learn more about the elusive algorithm? Find out How the Instagram Algorithm Works in 2021 in this blog post.

Fact #3: The First 30 Minutes After Posting Doesn’t Determine Your Ranking

This has been a huge rumor in recent years, and one that Instagram has finally put to bed.

5 Important Facts About the Instagram Algorithm

That’s right, posts are not prioritized by the algorithm just because they get more engagement in the first 30 minutes.

The algorithm will still serve your content to the users who regularly engage with your content, which means it can still gain traction — even after the first 30 minutes of posting.

However, it’s still a good idea to share your posts when your audience is most engaged.

Scheduling your Instagram posts for optimized times is a good way to reach your audience when they are most likely to comment and like your content — rather than when they’re half asleep, or more focused on a busy workload.

It can be tricky to know exactly when your audience is most active, and this is often specific to a brand’s demographic, location, and area of specialism.

With Later’s Best Time to Post feature, you can automatically calculate your 7 top posting times based on your best performing posts from the recent month.

increase engagement on instagram: best time to post

Upgrade to one of Later’s Starter, Growth or Advanced plans today and start capitalizing on your best times to post.


Fact #4: Photos and Videos Are Treated Equally 

Instagram put a big rumor to bed in their recent Q&A, confirming the algorithm has zero bias between photo and video content.

 5 Instagram Algorithm Myths: Debunked!

Essentially, the Instagram algorithm prioritizes the type of content a user engages with the most — so if they regularly spend more time engaging with videos, the chances are they will see more video content in their feed.

This is interesting for brands to note, as video content automatically attracts a longer viewing period due to its extended format.

Video also gets 4X more real estate on the Instagram Explore page, which is a huge advantage when it comes to attracting more engagement indicators.

TIP: New Instagram features, such as Reels, benefit from an extra exposure boost to help drive adoption. With this in mind, it’s a good idea to embrace new features early.

Plus, Instagram Reels are now discoverable from the main navigation bar. This is a huge change on the app, and a significant push to have users browse and share Reels more often.

Fact #5: Fake Interactions Don’t Count 

Thanks to Instagram’s machine learning algorithm, fake interactions (such as using bots or comment pods) will always be identified and ranked as such.

In their recent Instagram Stories Q&A, Instagram shared that the best way to build sustainable engagement is by being authentic and transparent on the platform.

In short? Trying to cheat the system doesn’t work, no matter how elaborate your scheme is.

If you genuinely want to improve your algorithm ranking in 2021, the most important thing is to post consistently and regularly engage with your audience.

The best way to do this? Plan and schedule your posts in advance with Later!

Building a genuine relationship with your followers is the most powerful way to “hack” the algorithm.

Start scheduling with Later, the #1 Instagram marketing platform trusted by over 2 million businesses! Sign up now – it’s free!


Written By

Jillian Warren

Jillian is a content marketer at Later based in the UK. She is an aficionado of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @jillwrren.

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Where is the Instagram Aesthetic Headed in 2021?

Instagram aesthetic trends are constantly evolving — but what does 2021 hold for your feed?

From the rise of Instagram Reels to perfectly-timed memes, your Instagram feed is about to be more creative and engaging than ever before.

Discover all the aesthetic trends to watch out for on Instagram in 2021, as well as how to use them to grow your business or brand:

What Does the Future Hold for the Instagram Aesthetic in 2021: 

The Instagram world moves fast, and when it comes to creative trends, things can change almost overnight.

You need to have your finger on the pulse if you want to convert visitors into followers, and followers into customers.

And with a complex Instagram algorithm to compete with, you need to make sure your posts are standing out from the crowd and delivering for your business.

Ready to get ahead of the curve? Here are the top Instagram aesthetic trends for 2021:

  1. The rise of Reels
  2. Visual brand storytelling
  3. Inclusivity and accessibility
  4. The no-edit edit
  5. Text-heavy carousel posts for cause advocacy
  6. Community-led content
  7. Animated elements
  8. Hand-drawn layers
  9. Contextual shoppable posts
  10. Old-school interfaces
  11. Grit and grain
  12. Memes

Instagram Aesthetic Trends #1: The Rise of Reels

Instagram Reels are one of the hottest trends on Instagram right now, and they’re everywhere. There’s even a new shortcut to discover Reels on the main Instagram navigation menu.

But what does this mean for the Instagram aesthetic?

In short, things are about to get a whole lot more creative — with fast, fun, and engaging video clips taking center stage.

Thanks to Instagram Reels’ advanced editing tools, it’s now easier than ever to create professional-looking videos with perfectly-timed text overlays and special effects.

In terms of visual aesthetic, Reels can be filmed with any filter from Instagram’s huge library — from grainy film effects to soft fall hues.

And for those concerned about disrupting a perfectly curated grid aesthetic, you can add a custom cover image before you hit publish.

instagram aesthetic in 2021

However, having a perfect aesthetic is less important when it comes to Instagram Reels.

The focus should be on creating engaging content that captures your audience’s attention and delivers *reel* value.

Ready to jump into the world of Instagram Reels? Learn everything you need to know in this step-by-step video:

Instagram Aesthetic Trends #2: Visual Brand Storytelling

In 2021, your brand’s Instagram profile is as important (if not more so) as your website.

More than ever before, potential customers are using the Instagram app to search for brands and businesses rather than Google.

And first impressions count.

This is why we’re seeing so many brands invest in their branding and visual storytelling on Instagram — it’s one of the best ways to build a large and engaged following.

how to have an instagram aesthetic in 2021

To tap into this trend, take a look at your profile image, Instagram Stories Highlights covers, and the top 9-12 Instagram posts.

Are they all working together to tell a clear and consistent story about your brand?

If not, you could be missing an opportunity to convert visitors into followers, and followers into customers!

TIP: With Later’s free Instagram Visual Planner, you can visually plan your Instagram feed in advance — so you can make sure your visuals are always on point.

You can easily rearrange or swap out photos from your media library until you’ve found the best composition for your feed.

Plus, you can now use Later’s Visual Planner straight from your mobile.

Ready to create the perfect Instagram aesthetic for your brand? Design, curate, and plan your feed with Later!


Instagram Aesthetic Trends #3: Inclusivity and Accessibility

Inclusivity should never be a “trend,” but there is a positive shift happening on Instagram right now — and one that shouldn’t just be status quo in 2021, but forever.  

Brands are stepping up and actively representing their communities through their content, whether it’s by diversifying the imagery they share or making posts more accessible with subtitles and alt text.

Being inclusive is also one of the best ways to strengthen the sense of community around your brand.

Sharing content that reflects your audience can help members of your community to feel represented, which can also be a powerful way to show you’re here for all of your followers regardless of shape, age, gender, race, orientation, ability, and beyond.

Instagram Aesthetic Trends #4: The No-Edit Edit 

Long gone are the days of harsh edits and pumped up saturation — the “no-edit edit” is the trend everyone is lusting over in 2021.

We’re talking tiny tweaks, a hint of color change, and saying goodbye to unrealistic edits. Check out how influencer @jlbabe has adopted this minimal style in her feed:

instagram aesthetic in 2021

This minimal edit trend goes hand-in-hand with the rise of authentic content on Instagram.

We’re seeing tons of brands and businesses getting on board and showing a more honest and vulnerable side to their brand.

When you can showcase the good with the bad, the struggles along with the wins, your brand will be more relatable to your audience.

Instagram Aesthetic Trends #5: Text-heavy Carousel Posts for Cause Advocacy 

More than ever before, people expect the brands they support to have a clear stance on social causes on Instagram.

Over the last 12 months, brands have taken to Instagram to inform their communities on issues ranging from politics to social justice, often using text-heavy carousel posts.

When done right, brands can make a real difference to a movement they care about — while also building their brand identity and values.

However, supporting a social cause on social media should be approached with sensitivity and careful consideration.

Brands that succumb to tokenism can face a negative backlash, especially if their corporate actions don’t align with their stance on social media.

Looking for inspiration on how to support a cause on social? Check out these 9 Brands Driving Meaningful Change on Instagram.

Instagram Aesthetic Trends #6: Community-led Content 

User-generated content isn’t the newest trend, but it’s one that’s growing massively on Instagram.

Brands like Lush Cosmetics rely almost entirely on community-led content for their Instagram feed (below), and the benefits are twofold.

Not only does it allow you to diversify your posts and better represent your community, but it’s also the best way to crowd-source beautiful, scroll-stopping content for your feed.

Plus, by featuring the voices of your community you’re also showing that you’re actively listening to your audience, which is the best way to encourage participation and drive momentum for your social campaigns.

TIP: Later’s UGC tools automatically pull in all the posts you’ve been mentioned or tagged in into an easy-to-use dashboard.

Later will maintain the high-quality resolution of the original post (no screenshots needed here) and will automatically add the handle of the user who originally posted it.

Improve your UGC workflow with Later’s user-generated content tools — source, schedule and repost UGC to your feed in minutes! Upgrade to get access now!


Instagram Aesthetic Trends #7: Animated Elements  

If you want to keep up with the trends, you’ll need to think beyond static imagery.

Video is officially where it’s at in 2021, and it’s easier to get creative than you might think.

We’re talking about small and simple animation, like a twinkling star, flashing text, or a moving element in the background.

Fortunately, you don’t need to be a motion designer to try this trend. There are several apps you can use to get the look for less.

Adobe Spark and Pixaloop make it easy for anyone to create animated graphics on-the-go, while ImgPlay is the easiest way to create GIFs using photos and videos right from your camera roll.

Ready to get started? Discover 11 Apps for Creating Animated Instagram Posts here.

Instagram Aesthetic Trends #8: Hand-drawn Layers 

Collages have been trending on Instagram for years, but the most recent sub-trend includes hand-drawn, scrapbook-inspired elements.

This fresh take is all about adding extra layers of detail to imagery and can be a fun way to ramp up the visual intrigue for your posts.

You can use this trend to add quick annotations about your products or services, or simply just to add an extra dimension to your imagery.

And this trend is super easy to recreate. The Over app has tons of customizable graphics that can be added to your images, while PicsArt has an automated Sketch effect.

You can also download Later’s free Instagram Overlay Stickers pack, which can be used to add a bright pop of color, set a fun and playful tone, and bring extra personality to your posts.

Instagram Aesthetic Trends #9: Contextual Shoppable Posts 

In case you missed it, e-commerce is now a big deal on Instagram.

With a new Shop menu shortcut, curated shoppable feeds, and the rollout of Instagram Checkout, Instagram is on a mission to turn the app into a streamlined shopping experience.

As a result, we’re seeing more brands sharing shoppable posts on Instagram.

This trend is only set to grow in 2021, as Instagram continues to add new contextualized shopping to create an instagram aesthetic

For example, the Instagram Guides feature allows creators to curate a selection of shoppable products, while Shopping from Creators allows approved influencers to tag products directly in their posts and stories.

Learn how to take your shoppable posts to the next level with our Ultimate Guide to Instagram Shopping.

Instagram Aesthetic Trends #10: Old-school Interfaces

This Instagram aesthetic trend is all about the interfaces of yesteryear.

From retro Windows applications to nostalgic mobile phone screens, 90s tech is seriously trending right now.

Fortunately, this is one trend that’s really easy to emulate. Later teamed up with design app Storyluxe to create Instagram Stories templates that are perfect for this trend:

Download the Storyluxe app (iOS) to get your free Instagram Stories templates! 


Instagram Aesthetic Trends #11: Grit and Grain

Alongside the no-edit edit, we’re also seeing a new wave of gritty, vintage camera-inspired edits.

From noise-enhancing dust effects to grainy black and white snaps, low-fi is officially à la mode.

To recreate this trend, you can use an editing app like Over or VSCO to ramp up the grain, Afterlight to add dust and light leak filters, or Filmm to apply vintage camcorder effects to videos.

TIP: Level-up this aesthetic trend by adding retro-inspired yellow subtitles to a black and white image or video using the Tezza app.

Instagram Aesthetic Trends #12: Memes

Memes are taking Instagram by storm, and this is a trend that is only set to grow in 2021.

From comical to cultural, memes are a great way to resonate with your audience base.


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A post shared by MORE THAN FASHION (@asos)

Plus, memes are highly shareable, which makes them a smart growth hack for any brand looking to reach new audiences.

Whichever aesthetic trends you choose to try out in 2021, you can preview your Instagram grid before you post with Later’s Visual Planner:

Once you’ve uploaded your photos, you can drag and drop your content to create a perfectly on-trend feed. Or, if a photo edit just doesn’t work in your lineup, you can remove it completely.

Jumping on board a new Instagram aesthetic trend? It’s never been easier! Plan, preview, and schedule your Instagram posts with Later — for free!


Written By

Jillian Warren

Jillian is a content marketer at Later based in the UK. She is an aficionado of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @jillwrren.

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The Future of eCommerce Is Video | Social Media Blog

From Instagram to Facebook to YouTube, Snapchat, TikTok, & More – Here’s Why You Need to Be Creating Video at Scale

Last updated: October 13, 2020.

We all know how important video is in regards to content marketing. But getting great at it now is a must, because the trends are undeniable. 5 Billion YouTube videos watched every day. Google is actively working on a partnership with Shopify to monetize this further. Instagram is working on shoppable Reels. Video plays an important part in the customer journey. Web Smith recently wrote about how TV consumption is shifting to mobile/social.

In the future, the majority of eCommerce transactions will occur on mobile devices inside social apps that primarily distribute video content. Instagram has already started going down this road. Snapchat is doing it. TikTok too. Google is not going to get left behind and will figure this out with YouTube (a video ad campaign with clickable elements that allowed viewers to make purchases just got an 11X return on ad spend). Apple Pay is getting huge adoption. I wouldn’t be surprised if mass adoption (i.e. eCommerce transactions inside social video apps) occurs within two years.

On Taobao, China’s largest eCommerce platform, 42 percent of product pages include short videos and live streaming is growing quickly. Viya, China’s star saleswoman, rules a $60B live online shopping empire. In November 2019, Kim Kardashian partnered with Taobao to promote her KKW Fragrance brand via live stream on Singles Day. She sold out of 15,000 bottles in 3 minutesWeChat is doing it too. Video is being incorporated into Amazon’s product pages at a fast rate. Facebook just bought a live-streaming startup. Popshop raised $3M to bring live streaming to shopping. COVID-19 has accelerated the adoption of streaming video. The future of eCommerce is video.

Inspirational Video Content to Help You Level Up Your Campaigns

Creating video will pay dividends for your social accounts, advertising campaigns, brand affinity, and more. Below is a series of examples to motivate and inspire you to create more video for your own brand. I will be doing a follow-up post that’s centered more specifically around how to create these types of videos. The examples below aren’t meant to be an exhaustive list – just a good handful of unique content we’ve found lately. Hopefully, it helps you think outside the box a little. Don’t be intimidated. There’s endless video creation tools available (and platforms like TikTok, Snapchat, and Instagram have great native editing abilities you can take advantage of). Utilize existing creators you find on social as well. And if you need any help or just want to talk strategy, contact us today!

Video on the product page:
Read Marco’s tweet below (and the related thread). Glossier does a fantastic job of incorporating video on their product pages (and throughout their entire brand as well).

Video in reviews: Love this ad from the movie 1917 that David found. A truly unique way to show off reviews that hasn’t been done at scale before.

Video advertising other payment options:
Have a higher-priced item you’re trying to sell? Try a retargeting/social campaign touting the advantages of Afterpay or Affirm.

User-generated video content with filters: Who doesn’t love playing with fun filters? Especially when it’s on-brand. Kristen breaks down (the good and the bad) of this interesting approach by Smile Direct Club (read the thread linked to below).

Interactive video on Stories:
These have been going viral lately. Creating these types of spinners isn’t actually that difficult (you can also commission the freelancers who have made the current popular ones). Create an on-brand spinner (since they’re hot right now), share it on social, and turn it into an ad.

Pet stock video to grab attention: Suburu may very well have created the dog video clip below themselves, but if your budget is smaller (or if your timeline is faster), getting relevant pet-related stock (sometimes free) video content and tying that in with your brand can work wonders when it comes to engagement and conversions.

Add a creative flair to an image and turn it into a video:
Check out the Stance Instagram post below. For anyone that has a basic understanding of Adobe, adding the little flairs you see is quite simple. But it’s on-brand and looks great.

Lean into native app editing tools: Crocs did a great job in the video below utilizing the native editing features of TikTok to create funny/engaging content perfect for the platform’s audience. Snapchat and Instagram also have great native editing features.

More creative flair:
Similar to the Stance example above, Beekeeper’s Naturals does a great job of turning a beautiful image into an engaging video with some graphic design additions.

Behind the scenes: TAFT does a great job of giving its customers a little behind-the-scenes look into the manufacturing process. When customers see the attention/care/passion you have for your products, they will be more likely to buy.

Shocking your customers in a fun way:
Freshly Picked did something so simple but so amazing in the post below – poured syrup on one of their shoes that was sitting on top of a stack of pancakes, paired with copy in the post that talked about the stacks of discounts you could save. Genius.

Utilizing creative freelancers to create content for your brand: There are a ton of incredibly talented freelancers out there. Many of them are available for hire. Find some cool/unique content you like? Contact them to see if they can make something for you? Just check out the video below. It’s unreal!

Browse the rest:
I included several more examples below. Hopefully, they help spur your creative juices and motivate you to create better video for your brand. I highly recommend you do so. Video has never been more important. Contact us today if you need help!

It’s hard to compete with Nike when it comes to video production (and pretty much everything related to brand/marketing for that matter). But it’s good to have something to strive for. The video below, released on the anniversary of the Berlin Wall being taken down, is incredible. They even commissioned Hans Zimmer to remix a David Bowie song for the piece.

Want even more examples? Click here to read a great article on video commerce in China. Ready to level up your video strategy?! Contact us today!

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Snap Ads – The Complete Guide

Last updated: October 22, 2020.

The Complete Guide to Snap Ads

This is a concise, but complete, guide to the ins and out of Snap Ads. We are an OFFICIAL Snapchat Advertising Partner (verify here). We share minimum ad spend numbers, fees, targeting, formats, etc. If you have any questions, contact us today!

snap ads management

Snap Ads Details:

  • Minimum Ad Spend – $5/day
  • Snap Ads Management Fee – 20% of total ad spend with $1,000/month minimum (lower if spend is $30k+)
  • Countries Available – United States, UK, Canada, Australia, New Zealand, France, Germany, Ireland, Netherlands, Spain, Denmark, Norway, Finland, Sweden, Italy, Brazil, Mexico, Argentina, Colombia, Saudi Arabia, UAE, Turkey, Austria, Chile, Egypt, Hong Kong, India, Israel, Jordan, Kuwait, Lebanon, Luxembourg, Belgium, Peru, Poland, Portugal, Qatar, Singapore, and Switzerland and more being added every day.
  • Target by mobile OS (Android or iOS), cell service carrier, connection type (WiFi or mobile data), device make, etc.
  • Demographic Targeting Options – Location, Gender, Age, Household Income, Household Makeup (presence of children, etc.), Education Level, Life events, Occupation, Marital Status, Interests, and more. (See full list of current interest targeting options below)
  • Targeting Options – Goal-based bidding for app installs, Lookalike audiences, Customer match (by email or mobile IDs), Retargeting (only retargeting based on actions within Snapchat), “Snap to Store” (offline conversions)
  • Ad Reporting Metrics – Impressions, click rate, swipe-up rate, video views (reporting views to 25%, 50%, 75%, and 100%), average screen time, installs, internal app actions, conversions such as add to cart, add billing, info, searches, page views, checkout, etc., and ‘cost-per’ metrics associated with each of those categories.
  • Tracking Options – Vanity URLs, UTM tags, mobile-friendly landing page
  • Ad-Type Options – Awareness Growth, Video views, App installs (swipe-up leads to app install page), Web views (swipe-up leads to landing page of your choice – can be gamified, show content, collect information, etc.), App Engagement, Dynamic Ads
  • Ad Creative Options – Vertical video, may include still images (click here for video specs)
  • Snapchat recently opened up programmatic advertising to fill space inside the content sections of the app (not available to the public yet)
  • Story Ads in the Discover section are now available
  • Impression bidding on A/R lenses are now available for all advertisers
  • Lenses are also available for increased user engagement
  • Total Snapchat daily users – 249 million
  • Over 90% of 13-24 year olds in the U.S. are reached daily on Snapchat, and over 75% of the 13-34 age bracket
  • CPMs are under $1 right now
  • Over 50 Snapchat Shows have get at least 10 million viewers per month
  • Time spent watching Discover content has increased 35% year over year
  • Are you interested in starting a campaign on Snapchat? Then you’ve come to the right place. We’re your team from creative and strategy, to execution and management.

Snap Ad Interest Targeting Options:


Adventure Sports, Fitness, Snow Sports, Running, Sports, Motor Sports, Football, Baseball, Basketball, Golf, College Football, Hockey, Combat Sports, Soccer, Tennis, Beach & Watersports, Skates/Bikes/Boards


Arts & Culture, Beauty, Reading, Fashion & Style, Autos & Vehicles, Nightlife, Investing & Entrepreneurship, Food, Technology & Gadgets, Travel, Women’s Lifestyle, Math & Science, Home Decor, Men’s Lifestyle, Outdoors & Nature, College Life, Streaming Video, DIY, Hip Trends, Pets & Animals, Fast Food Junkies, Cooking, Parenting & Family, Science Fiction & Fantasy, Green Living, Photography


Music, Country Music, Concerts & Festivals, Indie Music, Dance & EDM Music, Pop Music, Urban & Hip-Hop Music


Film & TV, Comedy, Reality TV, News, Business News, Celebrity News, Political News, Video Games, Console Games

Snapchat recently added a new reach/frequency targeting type akin to TV advertising. It’s in beta, but brands are loving it thus far. Read more about it here.

“Snap to Store” offline conversions: The new ad format is performing very well. Wendy’s used these new ads in their U.S. stores and promoted the Jalapeño Fresco Chicken Sandwich. The ads drove 42,000 visitors to a Wendy’s within seven days of viewing it. “Foot traffic into our restaurants is the best measurement of short-term sales success for any program. ‘Snap to Store’ is a big win for Wendy’s for this reason — we want more ad tech like this,” Brandon Rhoten, Wendy’s head of advertising, digital/social and media, said in a statement to Mashable.

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Snapchat Statistics – Updated October 2020

Last updated: October 22, 2020

Snapchat Statistics

Snapchat is growing fast! Below are all the key statistics you need to know about the social platform.

  • Monthly active users: 350 Million+
  • Daily active users: 249 Million
  • Daily active users in the US/Canada: Over 100 Million
  • Number of daily video views: Around 18 Billion
  • Average time spent per user each day on Snapchat: Over 30 minutes
  • Percentage of daily reach to 13-24 year olds in the U.S.: Over 90%
  • Percentage of daily reach to 13-34 year olds in the U.S.: Over 75% (78 million)
  • Amount of time users interact with Snap Ads: Over 30 seconds on average
  • Snap Map reaches 200 million monthly active users
  • Snap Games have been played by over 100 million users
  • Over 135 million people create Augmented Reality experiences with the Snap camera every day
  • 125 million people got their news from Snapchat over the last year
  • Over 60 Snapchat Shows have get at least 10 million viewers per month
  • Time spent watching Discover content has increased 35% year over year







Snapchat Audience Exclusivity

This is an important concept to grasp – the audience exclusivity that Snapchat has is unique. Take a look at the graph below from a study by AppAnnie:

snapchat audience exclusivity

Image via AppAnnie


Facebook’s global reach, marketers should take notice that a significant number of Snapchat users are not using Facebook on a daily basis.

According to a study by eMarketer, Snapchat leads the way for teens ages 12-17 as well as the 18-24 bucket. Take a look at the data below:

snapchat most popular among teens

Image via eMarketer

We will continuously update this piece and add relevant information as we get it. Are you ready to start a Snapchat advertising campaign? Contact us today!

*All statistics are approximate.

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