8 TikTok Filters to Level-up Your Videos

Whether you’re using TikTok for business or your personal brand, there are countless ways to give your videos a visual boost with TikTok filters.

And the best part? You don’t need to be a video editing wiz.

From the retro vibes of “Brew” to the fun “Time Warp Scan”, we’re sharing the top TikTok filters to level-up your videos.

What are TikTok Filters?

Filters are visual elements you can add to your TikTok videos — ranging from simple color overlays to dynamic AR effects.

There are two main types of filters on TikTok: traditional presets and interactive effects.

Traditional Presets

Traditional presets can be applied to videos (before or after recording) to change their color tone.

Whether you want to add a retro vibe to your video or give it a pink tint, this is the best way to get your footage looking just the way you want it.

TikTok’s preset filters are organized into four categories: Portrait, Landscape, Food, and Vibe — with each category designed specifically to enhance that type of content.

8 Trending TikTok Filters to Try Right Now

Interactive Effects

Effect filters add a fun and dynamic element to your TikTok videos.

They can be as drastic as changing your face shape, turning you into a hologram, or replacing your face with a cat’s.

Similar to traditional presets, most effect filters can be added before or after you shoot a video — although some are only available before you start recording.

Ready to start using TikTok for business? Later’s free 35-minute course will teach you everything you need to know about TikTok — from creating viral videos to understanding the algorithm.


8 of the Best TikTok Filters to Try Right Now 

Whether you’re a TikTok newcomer or a seasoned pro, here are 8 of the best TikTok filters you can use right now:

#1: Brew Filter Preset

By far one of the most popular TikTok filters, Brew, also known as G6, is perfect for giving your videos an older, retro-vintage feel.

@jera.beanHow to find filters like G6 ✨ #tiktoktips #tiktoktip #tiktokfilters #tiktokfilter #g6 #g6filter #tiktok101 #tiktoktutorial #tiktok101 #tiktokteacher♬ original sound – Jera Foster-Fell

It adds depth and a warm glow to video content — and has become such a staple for TikTok creators that it spawned a viral TikTok trend.

#2: Bling Filter Effect 

The Bling effect has been embraced by brands and content creators alike for its dazzling, shimmery effect.

It’s a subtle yet impactful way to highlight products or special elements in your video.

@fluidebeautyFrench tip nail tutorial using our Coffeehouse Polish Trio! 🤎 #nails #makeup #fyp #smallbusiness #tutorial♬ Didn’t Cha Know – Erykah Badu

Shine bright like a diamond!

#3: Green Screen Filter Effect

The Green Screen effect automatically detects your outline and lets you add a custom background — making it a prime filter for creatives.

@later.comYou asked for it – LinkedIn Scheduling is FINALLY available with Later!!✨ ##socialmediatools ##FriendsReunion ##socialmediamarketing ##linkedintips♬ original sound – betches

You can choose a background image from your camera roll or TikTok’s default options.

Whether you want to stand in front of Mount Everest or talk over a screenshot of a rave customer review, the possibilities are endless.

TIP: Check out which effects are trending on the TikTok Discover page!

#4: Fantasy Filter Preset

The Fantasy Filter, also known as V11, adds a pinkish tint to your video.

@emxlydavisignore my acne♬ original sound – 𝐕𝐞𝐞 🪐

As one of TikTok’s Vibe presets, Fantasy is great for giving your content a cute pop of color.

In fact, it’s become one of the go-to filter choices amongst the Gen-Z TikTok elite, with many opting to mix it with the Color Customizer filter to create a fun summer hue.

#5: Inverted Filter Effect

TikTok’s Inverted filter saw a huge surge in popularity after creators used it to see what they look like to other people.

@celinaspookyboo##inverted♬ talking to the moon sickmix – Sickickmusic

Point the camera at yourself, turn on the filter, and get ready for the reveal.

#6: Color Customizer Filter Effect on TikTok

Also known as the Color Selector effect, this filter lets you switch up the saturation of your videos — changing the color of clothing, buildings, skin, hair, and more.

@xhaleymoorexx#ColorCustomizer happy♬ Do ya like – ★Ryan★

If you want to make your video content pop, this filter is great for personalising your footage in a colorful way.

#7: Expressify Filter Effect 

Expressify is a fun face-changing effect that exaggerates facial expressions. It magnifies certain areas of your face, giving you huge eyes, a big mouth, or extra-expressive eyebrows.

@taliamarOmg I scared myself #fyp♬ San Andreas Theme Song – Young Maylay

Of course, TikTokers love a challenge, so Expressify has ignited a wave of videos that see people trying their best to retain as neutral a face as possible without laughing.

Give it a try for yourself!

#8: Time Warp Scan Filter Effect

Also known as “the blue line”, the Time Warp Scan effect is one of the most popular TikTok filters yet.

It works by freezing the image being filmed incrementally as a blue line moves downwards or across the screen.

@jeremylynchThis freaks me out watching it back 😅 #timewarp #timewarpchallenge♬ Despicable Me (From “Despicable Me”) – Hot Contender

As the line moves across the screen, it holds the image in place, providing ample opportunity for creating interesting distortions or even double images that look like you’ve cloned yourself.

TIP: You can access filters through other people’s content by clicking on the effect icon that appears above someone’s username in their video.

How to Use Filters on TikTok

Now that you’re up to speed with some of the best filters on TikTok, it’s time to try them out for yourself.

At first glance, the app’s huge library of filters and effects may seem like a lot, but they’re all super user-friendly. You’ll be editing like a pro in no time.

Here’s how to add TikTok filters to your videos:

  1. Tap the ‘+’ button to create a TikTok video.
  2. Click on the “Filters” icon on the right-hand side of your screen.
  3. You’ll see a selection of different preset style filters. Tap on the one you want to use, then hit the record button.
  4. If you’d prefer an effects filter, tap the face icon in the bottom left-hand corner of the screen. You’ll see TikTok’s built-in video effects in multiple categories like Trending, New, and Green Screen.
  5. To remove a preset style filter or an effects filter, open the filter menu and tap the circle with a diagonal line through it in the left-hand corner.

With so many filter options, TikTok gives you the opportunity to create eye-catching and engaging video content.

Experiment with the TikTok filters we’ve mentioned, and keep an eye out for new trends on the Discover page. And once you find your groove, you’ll be creating scroll-stopping videos in no time!

Ready to plan and schedule your TikTok videos? Later makes it easy — get started today on a free or new paid plan!


Written By

Stephanie Brandhuber 

Stephanie is a London-based freelance content writer with a background in film studies. When she’s not writing articles for online publications or penning her own stories, she’s usually researching feminist histories, talking to her house plants, or watching old movies. 

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How to Get Verified on TikTok

Popular TikTok users, creators, and brands all have one thing in common: that coveted blue checkmark.

And while you might think TikTok verification is simply a status symbol, it’s so much more.

A verification badge gives your account an added stamp of approval, which can build your brand’s credibility, increase exposure, and distinguish you from impersonators.

But how does TikTok dole out those blue ticks?

In this blog post, we’re breaking down how to get verified on TikTok:

How to Get Verified on TikTok

What Is a TikTok Verified Badge?

A verification badge is the blue checkmark you see next to a profile’s handle. It’s a symbol that assures users your account is the real deal — confirmed by TikTok themselves.

How to get verified on TikTok

With over two billion global downloads, TikTok’s marketing potential is huge.

And a blue tick can push the reach of your content to new heights. 

From increased visibility and authority on the platform to an added layer of credibility, it certainly doesn’t hurt to acquire official recognition.

Plus, in an era plagued with fake news and accounts, the badge is designed to distinguish and protect well-known users, creators, and brands from impersonators.

Case in point: actor Tom Cruise and politician Alexandria Ocasio-Cortez recently being copied on the platform.

Being verified combats the spread of misinformation and confirms your account’s trustworthiness.

Ready to take your TikTok strategy up a notch? Watch our free 30-minute video on how to use TikTok for business:

How to Get Verified on TikTok 

When it comes to getting verified on TikTok, there’s no amount of followers that will guarantee a blue check.

And unlike Facebook, Instagram, and Twitter, you can’t request TikTok verification through an application process.

Instead, the platform has a dedicated team that seeks out creators, brands, and influencers to grant a badge — so you’ll have to be selected to receive this checkmark.

How to get verified on TikTok

However, there are some high-level criteria points that TikTok is rumored to follow:

  • Authenticity: Copying popular accounts won’t get you far. Instead, use your voice to tell your story.
  • Uniqueness: Prove that your content is vastly different than the billions of other users on the platform. If you have a niche, lean into it!
  • Activity: Regularly produce engaging content and interact with your community through likes, comments, shares, and challenges.
  • Follow the rules: Adhere to TikTok’s Community Guidelines and Terms of Service — that means no nudity, bullying, or hate speech of any kind.

While there’s no sure-fire way to get a badge, meeting the above criteria will certainly stack the chips in your favor.

TIP: Attempting to buy TikTok verification via a third-party site could lead to your account getting banned — play it safe and wait for official verification.

6 Tips to Increase Your Chances of Getting Verified on TikTok 

To further increase your chances of getting noticed by the TikTok powers-that-be, here are six ways to get a jump start on the process: 

  1. Be Consistent 
  2. Go Viral
  3. Keep Your Audience Engaged
  4. Grow Your Following
  5. Get Featured in the Media
  6. Request Verification on Other Platforms 

#1: Be Consistent 

Being consistent on TikTok and creating engaging content is your ticket to success on the platform. 

Demonstrate your ability to keep up with TikTok’s constant influx of challenges, and produce creative videos that have the potential to go viral, on a habitual basis.

Want expert advice on how to succeed on TikTok? Check out these 10 tips from marketers whose videos went viral.


#2: Go Viral

Going viral on TikTok can be huge — leading to thousands of views and new followers overnight. 

And if you regularly land a coveted spot on the FYP, it can signal to the TikTok team that you’re one to watch.


he wasn’t even phased 😂 (more on instagram @wheres_mia) @erniefin

♬ original sound – Mia Finney

Ready to reach millions of viewers? Check out our blog post:  How to Get on TikTok’s For You Page.

#3: Keep Your Audience Engaged

Go beyond posting and ghosting — you’ve got to actually engage with your community.

That means showing up in the comments section, following similar accounts, and interacting with users on the app!  

How to get verified on TikTok

Simple spending 10-15 minutes each day to engage with your community can make a huge difference.

#4: Grow Your Following

Another way to get on the TikTok team’s radar? Growing your community. 

Luckily, TikTok is one of the best platforms for growth — you can get hundreds of thousands of followers in less than a year. 

Take Vivian of @coffeebae97 whose hit almost 1M followers since starting her account in 2020: 


who’s down to try matcha spritzer?? 🤨🍵🪐 ##matchatok

♬ Control – Kid Bloom

TIP: Using strategic hashtags and trending sounds can help put your content in front of people who’ll hit follow.

#5: Get Featured in the Media

TikTok is no place to be shy about your accomplishments — it’ll actually strengthen your authority and establish your account as a thought-leader.

Whether it’s a magazine mention, a YouTube clip, or a guest appearance on a podcast, spotlighting your achievements can legitimize your reputation. 


##duet with @dearmedia i need media training ##kardashian ##healthnut ##calabasas ##podcastmedia

♬ Dancing in My Room – 347aidan

Every media mention helps!

#6: Request Verification on Other Platforms

Having a blue checkmark next to your username on other platforms like Instagram, Facebook, and Twitter will help prove that you’re an account worth awarding verification status.

If you’re not already verified on said platforms, it’s time to get the ball rolling with those application processes.

How to get verified on TikTok

At the end of the day, a blue checkmark is not the be-all-end-all to a worthy TikTok account.

While it’s an added bonus, don’t spend too much time trying to get verified on TikTok. Your best bet is to continue creating engaging content and the rest will fall into place.

Ready to kick-start your TikTok strategy? Join Later today to plan and schedule all your TikTok, Facebook, Instagram, Pinterest, and Twitter posts from one easy-to-use dashboard! 


Written By

Amanda Demeku

Amanda is a Content Marketer at Later based in Toronto. When she’s not busy writing you can catch her playing tennis or sipping all the pop-culture tea. Say hi on Instagram — @amandademeku

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10 TikTok Ideas You Can Post Today

Hit a creative rut and need some fresh TikTok ideas?

We’ve got you covered!

In this blog post, you’ll find 10 easy TikTok ideas you can use for your brand or business today:

10 Easy TikTok Ideas to Suit Every Brand 

While being creative on TikTok and hopping on new trends is a great strategy, creating evergreen content is a surefire way to keep your community engaged and get more followers

Evergreen content is timeless and can also be repurposed for other mediums — like your blog or Instagram Reels. Think of them as staple videos you can create time and time again.

Here are 10 TikTok ideas you can use whenever you’ve hit a creative roadblock:

  1. Show Your Daily Routine
  2. Share Inspirational Content
  3. Tease a New Product or Campaign
  4. Educate Your Audience
  5. Use the Q&A Feature
  6. Tell a Story
  7. Share Tips and Tricks
  8. Post a Vlog
  9. Share Your Interests
  10. Create a Duet/Stitch

Plan and schedule your TikTok videos in advance — right from your desktop or phone! Upgrade to one of Later’s paid plans to get started.


TikTok Idea #1: Show Your Daily Routine  

From influencers to small business owners, daily routine videos give followers insight into you and your brand.

It could be as simple as your morning coffee routine or how you organize your to-do list — anything that gives a “behind-the-scenes” vibe can be an engagement-booster.

Check out how card maker Angel + Hare takes us along her weekend morning routine:

@angelandharesunday morning ✨ #studiovlog #morningroutine #fypシ #Winterized♬ landscape with a fairy by aspidistrafly – dia

The video is short and simple and adds a personal touch by inviting us into her studio.

TIP: Make this TikTok idea relevant to your brand by focusing on the everyday tasks you’re known for. If you’re a style influencer for example, you might want to show how you prep for a photoshoot — or how you plan your posting schedule!

TikTok Idea #2: Share Inspirational Content

Inspirational content is an opportunity to share your brand’s values while converting viewers into followers.

For example, foodie and content creator Rebeca Huffman frequently shares uplifting messages to her community:

@rebecahuffman#advice #impostersyndrome #firstgen #fyp♬ Just the Way You Are – Bruno Mars

Her message about imposter syndrome has over 29K likes and 618 comments — with many expressing gratitude for her words of wisdom.

While inspirational content is great for wellness creators and entrepreneurs, it can also work for any type of brand. When brainstorming, reflect on the values you want to communicate, your mission, and what you think will resonate with viewers.

TikTok Idea #3: Tease a New Product or Campaign

Teasing a product is a great way to build anticipation for your upcoming projects.

Take custom designer @kikiskreationss who showed snippets of her garden robe in a 4-part TikTok series:

@kikiskreationssGarden Robe Part 3: Love you guys #Speing #floral #fashiondesigns #fashiondesigner #blackfashiondesigner #FORYOU #FYP♬ pastel skies – Rook1e

By showing her creation process, taking feedback from her community, and offering glimpses of the final robe, Kiki’s videos encouraged viewers to come back for more.

If you’re a business, you could also create videos hinting at a new product drop like Gaffrey Art Materials:

@gaffreyartmaterial#NEW COLOR DROP TOMORROW 🎉 #heavytexture #GAM #thickacrylics #WhereILive #beinspired #paintlife #gaffreyartmaterial♬ Le Festin – Knightsbridge

Sneak peeks are an effective tool for raising awareness of a product launch or long-term project — and can be used to drum up excitement.

TikTok Idea #4: Educate Your Audience

It’s time to flex your skills and expertise! Break down valuable information or guide viewers through an educational how-to video.

This type of content works because it can be applied to any industry or niche, and you can share your knowledge about a particular subject.

Real-estate professional Tamika Ellsworth (@realestate_t) educates viewers about home buying terms, insurance, and more:

@realestate_tDid you know? 🏡💸 #realtoroftiktok #learnontiktok #savemoney♬ Lovely Day – Jill Scott

Not sure where to start? Take a look at FAQs related to your business on Google, gather feedback from your followers, or think about what advice your friends ask you for.

TIP: Make educational TikTok videos a recurring element of your content strategy by creating a dedicated TikTok Playlist. This will allow viewers to find all your related videos in one place.

TikTok Idea #5: Use the Q&A Feature

Q&As are a great way for your followers to engage with you, and they can inspire new content ideas.

Luckily, TikTok has streamlined this process with its new Q&A feature, which lets your audience submit questions:

@tiktokThe new Q&A feature is now here to help you ask or answer any questions. Try it out now!♬ original sound – TikTok

When it’s enabled, your audience can flag their comments as questions, making it easier for you to respond with a video or text reply.

Check out how Honey Art Cafe uses the Q&A feature to showcase menu options for potential customers:

@honeyartcafeAnswer to @_tianny_ #vegan #texas #foodtiktok #acaibowl #houston #htx♬ original sound – nice99a

TIP: Make space in your content calendar to answer questions on your Q&A page each week — they can easily become 1 or 2 new videos!

Sign up for our 10 Day TikTok Challenge and learn how your brand can create perfectly optimized videos that will get tons of views. No TikTok experience necessary!


TikTok Idea #6: Tell a Story

With over 65B views, the #StoryTime hashtag is proof of the demand for personal, story-based content on TikTok.

Take Tiana aka @hoopsandt, an official scorer for basketball games. Her TikTok video telling the story of how she landed her job has over 72K views:

@hoopsandtHow it started. #basketball #NBA #Georgetown #Wizards #womeninsports♬ Welcome to DC – Mambo Sauce

Or you could get inspiration from Joanne L. Molinaro who shares personal stories about her life while cooking Korean dishes:

@thekoreanveganMusic by @thepianoprofessor . Goong (Palace) #tteokbokki #WhatsYourPower #fypシ #foryou #foryoupage #fyp #cooking #vegan #korean #koreanfood #asian♬ original sound – Joanne L. Molinaro (이선영)

You can also share stories you’ve been captivated by and spotlight employees, role models, or game-changers in your industry.

TIP: Storytelling videos don’t need to be too complicated. They can be as straightforward as filming a selfie video to talk about a unique experience.

TikTok Idea #7: Share Tips & Tricks

From iPhone hacks to the best way to keep your cat off your counters — sharing tips is your ticket to sharable (and potentially viral) content.

Chad from @mancrafting is a content creator whose TikTok feed is filled with educational videos about welding and woodworking. With over 104K followers he’s grown an engaged niche community, who can easily follow his simple hacks:

@mancraftingI use this tip everytime I use masking tape. #learnontiktok #tiktokpartner #tapehack #shoptips #tipsandtricks♬ NEVER KNOW WHAT ITS LIKE – Jared Gelman

Videos with tips also allow you to position yourself as an expert in your industry. Later frequently shares social media and design hacks to our audience:

@later.comStories level up ⬆️ #instagramstories #igstoryhacks #instagramhack #learnontiktok♬ She Share Story (for Vlog) – 山口夕依

TikTok Idea #8: Post a Vlog

Vlogs are videos that function as a visual journal of your day or week.

Authenticity rules on TikTok, so giving your audience a look into your life or business makes for quality content.

Fashion and lifestyle vlogger Anna Lamos (@anna.lamos) created a video solely highlighting the small details of her day:

@anna.lamosdetails from my day 👼🏼 #fyp #vlogsbyanna♬ your my soulmate – destiny🧛🏻‍♀️

While the fast cuts might seem too quick to have a real impact — this video garnered over 200 comments. Lamos’ followers noticed every detail and their inquiries are great for engagement and inspiring future content.

Feeling nervous about sharing unpolished areas of your life? Watch Lydia Keating’s (@lydialoo121) viral video on why TikTok users love seeing “the mundane” on the platform:

@lydialoo121Stitched with @lukechurchwell ••• #byeinstagram #socialmedia #yestiktok #philosophicalthoughts #meaningoflife #theory #randomthoughts♬ original sound – Lydia Keating

TIP: For a good TikTok vlog, mix together short snippets and a trending sound that conveys the emotion you want to bring to the video.

TikTok Idea #9: Share Your Interests

Watching a new binge-worthy show? Read a business book that changed your life? Feature it in your next TikTok video!

Sharing new finds is an effective way to humanize your brand, can help diversify your content, and will bring viewers back for more.

Take Selene from @moongirlreads_ who shares her recommended reads:

@moongirlreads_literally such an amazing book CHECK IT OUT!!! #fyp #bookrec #wlw #readers♬ Monkeys Spinning Monkeys – Kevin MacLeod

By sharing books that she believes should be on the NYT bestseller list, Selene intrigues viewers and creates a dialogue around lesser-known books.

Not a fan of talking on camera? Use captions and images to get your message across.

Take for example, Jordan Dodson, an artist and activist who shares music recommendations to add to your playlist:

@jordanoccasionallySo I took your #playlist recommendations and found more #blacknonbinary and #blacklgbtq artists to stream. #yameii♬ baby my phone – mels

TIP: Keep your recommendations simple and personable — share a quick recap of what you enjoyed as if you’re talking to a friend.

TikTok Idea #10: Create a Duet/Stitch 

Duet and Stitch are features found in the TikTok effects menu that allow you to collaborate with other users.

While the Duet effect creates a split-screen, Stitch allows you to clip and edit a recording in response to an existing TikTok video.

Benny the Bull, the Chicago Bull’s mascot, is a master class in using the Duet feature as a brand:

@bennythebullDreams do come true 😭 #duet with @themattberanek #avatarthelastairbender♬ SECRET TUNNEL SECRET TUNNEL SECRET TUNNEL – 👑Curly Hair Queen👑

For the Stitch effect, take a look at how @StylerRising unexpectedly landed a viral moment by responding to someone seeking an inclusive gym space.

@stylerrising#stitch with @tylerdaclaire We exist!! #girlsgaysandtheys #alphabetmafia #gaytiktok #queergym♬ original sound – Styler Rising

These video features are a great way to reach new audiences, be creative, and show your personality. It’s a win-win.

TIP: If you want to see more Stitch content of a specific video, type #[email protected]/username in the TikTok search bar.

There you have it! 10 evergreen TikTok ideas you can rely on for inspiration, anytime.

TikTok is an extremely versatile platform — there’s a niche for almost everything. So whatever your brand, you can add your own unique twist and let your personality shine through.

Want to create perfectly optimized (and potentially viral) TikTok videos? Find out how in our free 35-minute course now: 


Written By

Leslie Gamboni

Leslie is a social media specialist and photographer based in New Orleans. She currently works in digital media for the Saints NFL and Pelicans NBA teams. When she’s not launching new social media campaigns, she’s photographing news and events that shape the beautiful city of New Orleans. Say hi on Instagram! – @lesliegamboni 

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TikTok Statistics – Everything You Need to Know [Sept 2020 Update]

TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 175 million times in the United States alone. If your brand’s target audience includes anyone between the age 13 and 40, you should be on TikTok right now. Need inspiration on launching your TikTok strategy? Click here for amazing TikTok examples from brands. Want to know how the TikTok algorithm works? Click here. Without further ado, here are the most important TikTok statistics (we will continuously refresh this article as new data becomes available).

  1. Monthly Active Users – TikTok has about 850 million monthly active users. In November of 2018, TikTok reported that the number was 680 million monthly active users. We estimate that it’s increased to 850 million as of now (September 2020).
  2. Total App Downloads – The TikTok app has been downloaded over 2 billion times worldwide, as reported by Sensor Tower 0n April 29, 2020. In Q1 of 2020, the app had 315 million downloads, which is the best quarter by any app, ever. 500 million of those come from India, 180 million from China, and 130 million from the U.S. In June of 2020 TikTok was downloaded 87 million times worldwide (with 7.5 million of those coming from the U.S.).
  3. Monthly Active Users in the United States – In an official lawsuit filed by TikTok against the United States government on August 25, 2020, TikTok announced that they have 100 million active users in the U.S.
  4. Among U.S. over 18, TikTok brought in 22.2 million mobile unique visitors in January, 23.2 million in February and 28.8 million in March. In April, that number jumped to 39.2 million—three times the 12.6 million who used the app last April, according to the most recent Comscore data provided to Adweek (note – Comscore only tracks users over 18).
  5. The percentage of U.S.-based TikTok users by age: 10-19 – 32.5%, 20-29 – 29.5%, 30-39 – 16.4%, 40-49 – 13.9%, 50+ – 7.1%. This means that the TikTok userbase is aging up (so get on it now!). All data via Comscore.
    tiktok users by age

    Source: App Ape

  6. Average Minutes Per User – TikTok users love the app. They spend an average of 52 minutes per day in the platform. A new study has shown younger people ages four to fifteen spend an average of 80 minutes per day on the app.
  7. Opens – A user opens the TikTok app 8 times per day.
  8. Creation – 83% of TikTok users have posted a video.
  9. U.S. Audience – As we mentioned, we estimate that TikTok has about 80 million monthly active users in the United States. 60% are female, 40% are male. 60% are between the ages of 16-24. 26% are between the ages 25-44. 80% are between the ages 16-34. This data comes straight from TikTok.
  10. Gen Z – 60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all.
  11. Revenue – TikTok is estimated to pull in $500 Million in revenue from the U.S. alone in 2020 (source).
  12. Countries – TikTok is now available in 154 countries worldwide (and 75 different languages).
  13. TikTok Vs. The Facebook Empire – Facebook’s “Lasso” (it’s TikTok clone), has 250,000 downloads in the U.S. since last November. TikTok has 41.3 Million in that timeframe.
  14. $500 – the amount TikTok is reportedly paying influencers to join the app and start creating content. It’s working well though. The platform is growing like crazy.
  15. According to Sensor Tower, TikTok was the second most downloaded app in the U.S. in November with 4 million downloads (trailing only Disney+).
  16. According to TechCrunch/Apptopia, TikTok’s Q4 2019 revenue grew over 300% from the same period a year earlier.
  17. Douyin, aka TikTok in mainland China, just hit 400 million daily active users there (and the most active dance video creators are over 60 years old!).
  18. A top trending song is typically a top trending song Spotify, as well. Illustrates the true influence of the platform.
  19. The TikTok Creator Marketplace is a platform run by TikTok that houses thousands of profiles of TikTok creators. Brands can search the marketplace for creators whose audiences best fit the target market of their campaign (need access? We have it!).
  20. TikTok had 104 million downloads just last month (an increase of 46% from the year ago period).
  21. Engagement – it’s hard to quantify this. But the engagement on TikTok is incredible. Case in point: Jennifer Lopez recently posted the same video on Twitter and TikTok. She has 45 million followers on Twitter and 5 million followers on TikTok. The video on Twitter got 2 million views (off 45 million followers). The video on TikTok got 71 million views (off 5 million followers). So start using TikTok now! They recently started nightly programming which is undoubtedly training Gen Z to tune in at certain times a la appointment TV viewing of days past. Engagement has increased dramatically over the past few months. The New York Times reports that TikTok usage has been skyrocketing since Coronavirus began.
  22. TikTok has recently created a $1 Billion Creator Fund. This money will be paid by TikTok directly to its creators in an effort to further solidify its relationships with influencers. TikTok has many competitors, large and small (Facebook’s Reels, YouTube’s Shorts, former Vine creator’s Byte, and Triller, among others). This fund should prove to be very effective for the platform.
  23. Forbes put out a report on the highest-earning TikTok stars. Addison Rae comes in at number one making $5 Million, Charli D’Amelio is number two at $4 Million, and her sister Dixie is number three at $2.9 Million.
  24. TikTok Top 100 Influencers – this list shows the top 100 most-followed TikTok accounts.

Here’s a quick rundown of some marketing and advertising related statistics:

Have questions? Email me personally at brandon at wallaroomedia dot com. Want to get a TikTok strategy going of your own? (You should!). Contact us today by clicking here! Or fill out the form below!

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Instagram Reels Vs TikTok: What’s the Difference?

Instagram’s latest video feature, Instagram Reels, is strikingly similar to TikTok, with users being able to share and record videos set to music.

The similarities beg the question — is there a difference between Instagram Reels and TikTok?

The answer is yes! From demographics and editing tools to why some business accounts don’t have access to music on Instagram, we’re breaking down the top 7 differences.

The Difference Between Instagram Reels and TikTok:

  1. Video Length
  2. Music Options for Business Accounts
  3. Video Editing Tools and Features
  4. Algorithm
  5. Paid Advertising and E-commerce
  6. Demographics and Content
  7. Analytics

Instagram Reels Vs TikTok: The Battle of the Video Apps

With the rising popularity of TikTok, Instagram introduced Instagram Reels — a new way for users to record 15 to 30-second videos set to music.

Should I Use Instagram Reels or TikTok for Business?

While this video feature is a new realm for Instagram users, it isn’t new to the social media space!

From similar explore pages, video editing interfaces, and the overall concept, it makes sense why people are comparing Reels to TikTok.

Should I Use Instagram Reels or TikTok for Business?

Both Instagram and TikTok do have their differences — which platform you choose depends on your audience, brand, and marketing goals.

If you’re looking to reach a Gen Z audience, TikTok may be the place to be. If you’re looking to buffer up your Instagram strategy and grow your following, Instagram Reels is a great place to start.

Looking for more information on Instagram Reels and TikTok? Check out our complete guides:

So, what is the difference between Instagram Reels and TikTok? Let’s get right into it.

#1: Video Length

On TikTok, users can record videos up to 60 seconds, and on Instagram Reels, users can record videos up to 30 seconds.

Even though it’s only a 30-second difference, users were quick to point it out.

Depending on the content you post, the 30-second max on Instagram Reels could feel short. While longer content may work better with TikTok’s timestamp,  you can still be creative on Reels.

See how clean and conscious beauty brand @cocokind takes full advantage of Reels’ 30-second time stamp by offering skincare tips and diving deep into popular skincare myths.

What’s the Difference Between Instagram Reels and TikTok?

As Instagram Reels is still in its early stages, we predict they’ll roll out a longer video option in the future.

See how these 12 brands are creatively using Instagram Reels (and already going viral doing so!). 

#2: Music Options for Business Accounts

One of the main differences between the platforms is the music feature. Currently, on Instagram Reels, many business profiles are unable to access Instagram’s music feature.

Should I Use Instagram Reels or TikTok for Business?

This means if you have a business account and want to share a Reel with music, you have to create your own audio or film and edit it outside of Instagram.

Instagram has yet to make any comment about business accounts getting access to the music feature anytime soon.

So, if you’re looking to use music for your videos, TikTok may be the standout choice.

On TikTok users have access to all of TikTok’s Sound library — which is a huge deal on the platform where sound matters.

Take for example the trend of creating TikTok videos with Original Sound that can then be used by other TikTok users.

The trend is fun, engaging, and a way to potentially go viral!

Should I Use Instagram Reels or TikTok for Business?

While Instagram users can also create videos using other people’s audio, it isn’t as widely used as on TikTok.

Another difference? When you save a TikTok to your camera roll, whether it’s your own or someone else’s, the video saves with the music and watermark included.

But on Instagram, when you save a Reel to your camera roll (you cannot save other people’s Reels, only your own), the video does not save with music or a watermark.

Get exclusive early access to visual planning and scheduling for TikTok on web and mobile.


#3: Video Editing Tools and Features

While both the Reels and TikTok editing interfaces may look similar, they are quite different from each other.

On TikTok, filters are super popular — users can choose from a number of effects, templates, and filters.

What’s the Difference Between Instagram Reels and TikTok?

On Instagram, the video effects are more limited — users can only select effects from the Instagram Effects library before they film each video clip.

What’s the Difference Between Instagram Reels and TikTok?

Some other fun editing tools on TikTok are the voice effects and voiceover tools. While Instagram users can record a voiceover on Instagram Reels, they can’t add any special effects to the audio.

Another major difference between the platform’s video tools is TikTok’s Duet, Reaction, and Stitch features.

These features are a fun way for brands and businesses to creatively interact and engage with users in their community (and grow their reach even further!).

Currently, on Instagram Reels, there is nothing like the Duet or Stitch feature — users can only record their own footage or upload content from their camera roll.

#4: Algorithm

TikTok’s algorithm was a question mark for a while until TikTok finally let us in on the secret. The TikTok “For You” Page (FYP) is very customized to your interests, whereas the Instagram Reels Explore Page is a melting pot of content.

According to TikTok: “The system recommends content by ranking videos based on a combination of factors — starting from interests you express as a new user and adjusting for things you indicate you’re not interested in, too”.

These factors include things like:

  1. User interactions: such as the videos you like or share, accounts you follow, comments you post, and content you create.
  2. Video information: this might include details like captions, sounds, and hashtags.
  3. Device and account settings: like your language preference, country setting, and device type.

And it doesn’t stop there.

Each of these factors is individually weighted by TikTok’s “For You” recommendation system, meaning that each page will be completely unique to a user and their level of interest.

As for the Instagram Reels algorithm, it’s not as clear cut as TikTok’s just yet.

It’s unclear whether the content you’re being served on the Instagram Reels Explore page is based on location, interest, who you’re following, or what content you’re interacting with.

Instagram Reels also has a “Featured” video feature.

According to Instagram, “If your Reel is featured in Explore, you’ll receive a notification. Featured reels are a selection of public reels chosen by Instagram to help you discover original content we hope will entertain and inspire you.”

There’s no further information on why or how Instagram selects the featured content. But, if your Reel does become featured, there’s a very high chance your video (and profile) could go viral!

Just like on TikTok, it’s important to keep consistently posting on Instagram Reels because the more you post, the more likely your content will show up on the Explore Page.

And, what’s different about going viral on Instagram Reels compared to TikTok? While going viral on TikTok is a great opportunity, Instagram Reels is already connected to your Instagram account.

If you’re using Instagram for your business or brand, you likely have an Instagram Shop, story highlights, a feed full of content, and so much more. If your Instagram Reel goes viral, you’re opening up your profile to thousands of potential customers.

And, while there are ways to get more Instagram followers from TikTok, using Instagram Reels is an awesome way to do it without leaving the app.

#5: Paid Advertising and E-commerce

While TikTok ads aren’t as popular for small businesses as they are on other platforms, they do offer paid advertising options.

tiktok ads

TikTok currently offers In-Feed Ads, Brand Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects.

As of now, brands and businesses cannot roll out any paid ads on Instagram Reels, but they can work with creators and influencers to create branded content.

Instagram recently introduced new branded content tags for Instagram Reels as a way for Instagram to ensure creators clearly disclose when they’re creating branded content, increase transparency, and to make it easier for creators and brands to create, share, and amplify branded content.

While Instagram is shifting to the e-commerce space, TikTok isn’t too far behind! TikTok recently announced a first-of-its-kind partnership with Shopify, aimed to make it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience and drive sales.

Shopify TikTok

Image credit: Shopify

Merchants who get access to the program will be able to connect their TikTok for Business account with their Shopify account and sell products on TikTok via in-feed shoppable video ads.

The best part? Everything is managed via Shopify’s dashboard, including ad creation, targeting (gender, age, user behavior, and video category), optimization, and tracking.

This is a huge game-changer if you’re a brand or business that sells products. Learn more about the TikTok x Shopify partnership here.

#6: Demographics and Content

It’s important to note that while both platforms offer the same type of content, the demographic on TikTok seems to skew younger than Instagram Reels.

And while you have the opportunity to be as creative as you want on both platforms, TikTok is more “anti-aesthetic”.

Brands, businesses, and influencers are more selective on Reels and share more on-brand and aesthetically pleasing content.

That’s not necessarily the case on TikTok — users aren’t as concerned about their feed looking a certain way.

Should I Use Instagram Reels or TikTok for Business?

If you’re looking to reach a millennial audience and share videos that align with your Instagram aesthetic, you can try out Instagram Reels.

And, if you’re looking to take part in viral trends and reach a younger Gen Z audience, you may see more success on TikTok.

Another option is asking your audience where they’re spending their time — Instagram Reels or TikTok? You can do this by using Instagram Stories stickers.

#7: Analytics

If you have a TikTok Pro Account, you have access to all of TikTok’s analytics. 

With TikTok’s built-in audience and content analytics, you can target the right audiences and really understand what they’re interested in.

The Ultimate Guide to TikTok’s Account Analytics

And, even better? You can actually see when (and if) your video was trending and where the specific traffic sources came from.

TikTok also shows you Sounds your followers listened to, which can help you decide what Sound to use next.

Currently, there aren’t any insights for Instagram Reels. Right now, users can only see the number of views, likes, and comments.

And that’s it! The 7 main differences between Instagram Reels and TikTok.

If you’re still not sure which one to use, we recommend trying both! It doesn’t hurt to test your content on both platforms and see which performs better.

Share the same video on each platform at the same time and see what unfolds.

With TikTok Planning and Scheduling by Later, you can visually plan your TikTok content in advance – along with all of your other social content! Get Early Access today!


Written By

Jessica Worb

Jessica is a creative problem solver and a content writer. Jessica is from Winnipeg, a city smack dab in the middle of Canada — but is currently living and working remotely in Paris, France. Follow along at @jessicaworb.

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Is TikTok Shopping the Future of Social Commerce?

TikTok’s popularity is skyrocketing, and not just with Gen Z.

As the platform continues to roll-out new shopping features, including a brand new partnership with Shopify, e-commerce brands are beginning to see TikTok’s potential too.

But is shopping on TikTok the future of social commerce?

Below, we look at TikTok’s rise as an e-commerce destination and share our predictions on how TikTok will impact social commerce in 2021 and beyond:

tiktok shopping

Is TikTok the Future of Social Commerce?

E-commerce brands have recognized the importance of social media for many years, but it’s only recently that social platforms have incorporated shopping into their experience.

Facebook was the first to do it, and its success helped lock in its dominance. But now, almost every major social media platform has its own fully integrated e-commerce system, from Pinterest to Snapchat.

pinterest shopping

While much of the focus has been on Facebook and Instagram, the conversation seems to be shifting to TikTok, a relative newcomer in the social media world.

But what makes TikTok special? Why is it getting so much recognition as a social commerce platform?

Well, a number of reasons come to mind.

Social media is increasingly being driven by visual experiences, and nowhere is this more evident than on TikTok, which specializes in rich and diverse short-form video content.

E-commerce brands that capitalize on this opportunity can build large and engaged followings, and ultimately create a community around their products.

shopping on tiktok

TikTok’s audience is also typically younger than other social platforms, which creates an opportunity for brands hoping to access (and drive revenue from) younger audiences — like millennials and the first wave of Gen Z.

Compare this with Facebook’s audience, which is more diverse age-wise but skews older, and you can see why so many brands are treating TikTok as one the best opportunities to reach young consumers.

TikTok is also poised to be the next “big” social commerce platform thanks to the rollout of several new shopping features.

To date, TikTok has experimented with allowing users to add e-commerce links to their bios, launched “Shop Now” buttons for brands’ video ads, and introduced the “Hashtag Challenge Plus” e-commerce feature which allows users to shop for products associated with a sponsored hashtag.

But TikTok’s biggest foray into social shopping was just recently announced.

TikTok Officially Moves Into the Social Commerce Space with New Shopify Deal

In late October, TikTok announced a first-of-its-kind partnership with the e-commerce platform, Shopify. According to Satish Kanwar, Vice President of Product at Shopify, the partnership is aimed to make it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience and drive sales.

“TikTok is one of the world’s fastest-growing entertainment platforms with over 100 million highly engaged users in the U.S. alone,” Kanwar said in an interview with TechCrunch.

“The TikTok channel means Shopify merchants — even those without a strong TikTok following of their own yet — can connect with these new audiences using content that feels authentic and genuine to the TikTok experience.”

Shopify TikTok

Image credit: Shopify

Merchants who get access to the program will be able to connect their TikTok for Business account with their Shopify account and sell products on TikTok via in-feed shoppable video ads.

The best part? Everything is managed via Shopify’s dashboard, including ad creation, targeting (gender, age, user behavior, and video category), optimization, and tracking.

Shopify TikTok

Image credit: Shopify

Shopify merchants can also install or connect their “TikTok Pixel” — a tool that helps track conversions driven by their TikTok ad campaigns.

Like the Facebook Pixel, Shopify merchants will be able to use the TikTok Pixel to track user actions like a user browsing their page, adding items to their cart, placing an order, and completing the payment.

While businesses have been able to run targeted ad campaigns on TikTok for some time now, this new partnership represents TikTok’s biggest leap towards integrating e-commerce into its platform — and it’s only just the beginning!

We expect TikTok to launch a number of new e-commerce features in the near future, including native checkout, shopping-specific channels, and new ad formats.

Looking for an easy way to give your TikTok content a boost? Plan, schedule, and post to TikTok with Later! 


3 Predictions About TikTok Social Commerce

Although still new, social commerce on TikTok has already proven to be massively appealing to brands. Below, we highlight a few of our predictions for how TikTok will impact social commerce in 2021 and beyond:

#1: Brands Will Be Able to Tap Into Younger Audiences

It’s hard to overstate how popular TikTok is with younger demographics, especially Gen Z. In fact, according to a recent report, over 60% of TikTok users belong to this emerging consumer generation.

This presents a huge opportunity for brands looking to engage with younger audiences.

But it also means that businesses need to understand the characteristics that drive Gen Z and their purchasing decisions — like authenticity, brand purpose, and self-expression.

tiktok ecommerce

Want to know more? Check out our guide to Gen Z marketing in 2021

#2: Brands Will Have to Tailor Their Content to the Aesthetic of the Platform

Instagram, Facebook, Pinterest, and other platforms have a very different visual aesthetic than TikTok, so it isn’t enough to simply repurpose your in-feed ads from those platforms.

In order to create ads that convert on TikTok, brands will need to embrace the platform’s dynamic, high-energy, storytelling style. And that means creating ads that look and feel like a native piece of TikTok content.

If you’re just getting started with TikTok and haven’t mastered the style yet, it might be worthwhile to collaborate with a TikTok creator to give your ad content a more native and organic feel — lifestyle and apparel brand Aerie does this quite often.


Share what you’re doing to stay positive right now by tagging @Aerie and AerieRealPositivity. We’re donating to American’s Food Fund!

♬ original sound – aerie

TikTok’s recently launched Creator Marketplace is a good place to start for identifying influencers to collaborate with.

Learn everything you need to know about creating TikTok ads in our free guide!

#3: Short-form Video Advertising Will Become Even More Important

The TikTok-Shopify partnership will likely produce a number of new social commerce features in the future, but for the time being, in-feed video ads are your best shot at driving e-commerce sales on TikTok.

As such, it’s important to get comfortable with short-form video ads that capture users’ attention and interest within the first few seconds.

tiktok ads

As the partnership between TikTok and Shopify continues to develop, we e-commerce to become an even bigger part of TikTok’s environment.

Will it surpass Instagram or Facebook in terms of its ability to drive sales for brands? That remains to be seen.

If you’re looking for even more TikTok tips and tricks, watch our free 30-minute TikTok workshop below.


Like This Post? Pin It! 📌

tiktok shopping

Written By

Benjamin Chacon

Benjamin is a Content Marketing Strategist at Later and recent transplant from Toronto. You can follow his day-to-day on Instagram @benjaminchacs.

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New! Get Early Access to Later’s TikTok Scheduler

It’s official — TikTok Scheduling is here.

TikTok Scheduling is now available in Early Access mode on our new Starter, Growth, and Advanced plans — so you can visually plan and schedule your TikTok videos in advance!

With over 850 million monthly users (and counting) TikTok offers a big opportunity for businesses looking to reach new audiences.

In this blog, we’ll explain how to start planning and scheduling your TikTok posts with Later — as well as all the benefits you can gain:

TikTok scheduling

Grow Your TikTok Following with Later

Looking to grow your following and attract potential customers on TikTok?

You’re in the right place! Social media is all about building a strong community — and the key to creating a community on TikTok is being consistent. The more you show up, the more your audience will understand your brand and resonate with your content.

Easier said than done? We get it! Staying on top of social media takes time.

But with Later, you can manage your TikTok alongside your other social channels (including Instagram, Pinterest, Twitter, and Facebook) all from one easy-to-use dashboard — so you can save time and get more eyes on your content!

What is Early Access Mode?

New Later features go through a range of development stages before we share them far and wide.

This process helps us gather feedback, make updates and enhancements, and finish with a feature that delivers real value for our customers.

how to schedule tiktok videos with later

By test-driving TikTok Scheduling in Early Access mode, you’ll get an early look at our latest features — and we’ll learn from what you like (or dislike) to make your experience even better.

We’ve got big plans to expand our offering when it comes to TikTok, and your feedback is what counts the most.


How to Schedule TikTok Videos with Later

Step #1: Add Your TikTok Profile to Your Later Account

You can do this 2 ways:

1. Calendar View: Add a TikTok Profile by clicking the plus (+) sign at the top of the page:

how to access tiktok scheduler

2. Account Settings: Navigate to Settings and then Social Sets & Access Groups. Click “Details” to add a Profile:

TikTok Scheduling

Step #2: Choose a Video to Post to TikTok

Drag and drop content from your Media Library to your calendar to schedule:

TikTok scheduler

TIP: Save time by scheduling to multiple profiles at once with a multi-profile post.

Step #3: Crop and Trim your Videos for TikTok

Make sure your content is optimized for TikTok. Tap “Edit” and crop your video size by selecting the TikTok crop. Select the “Trim” tool to adjust the length of the video.

You’ll still have access to all of TikTok’s cool editing features when it’s time to post.

TIP: TikTok videos must be between 3 and 60 seconds long.

How to schedule your TikTok videos with Later

Step #4: Add a Caption and Hashtags

Write your caption and remember to include hashtags to maximize your post’s reach.

TIP: Use Later’s Saved Captions feature to save your most-used hashtags so you can quickly add them in future posts. Not sure what hashtags you should be using on TikTok? Get the lowdown in this blog post.

Hit “Save” and your post will be scheduled for your chosen time.

Later's TikTok Scheduler

Step #5: Time to Post!

When it’s time to post, you’ll receive a notification to your mobile through the Later mobile app. Not using the mobile app yet? Download it on iOS or Android to get started.

Click the notification to open the Later app. Your TikTok video will automatically save to your camera roll, and the caption will copy to your clipboard.

How to schedule TikTok Videos

Open TikTok and follow the steps to post your video in just a few clicks.

How to schedule TikTok with Later

TIP: Planning your TikTok posts on the go? You can plan and schedule posts directly within the Later mobile app!

What Are Our Users Saying?

We asked some Later customers to test-drive our new TikTok Scheduling feature and share their feedback. Here’s what one of our customers had to say:

“It’s really convenient to be able to track my scheduling across all social media platforms, and make sure I’m staying consistent everywhere. I also like being able to easily use the same piece of media for multiple social media platforms.” — Alison @oneandonlypaper

@oneandonlypaperspooOOOooky halloween! ##bulletjournal ##weeklyspread ##halloweenvibes♬ Monster Mash – Bobby Pickett

Ready to Get Started? 

Early Access TikTok Scheduling is available now on our new Starter, Growth, and Advanced plans – upgrade today to get started!


Written By

Matt Smith

Matt has founded a few startups and is also one of the founders at Later where he leads the marketing, growth and customer experience. In previous companies he’s led product, engineering & growth teams. You can follow @mattfromlater on Instagram or Twitter

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Tips On Going Viral On TikTok From An Expert

So you’re wondering how to go viral on TikTok, huh? Well, I don’t blame you! It’s the social media platform everyone can’t stop talking about, and the app has experienced tremendous growth since quarantine started. It’s no longer a place where pre-teens do silly dances and lipsync, but a community where people of all ages share a variety of content on anything from goofy dog vids, to life as an astronaut, to how to trade a bobby pin for a house. Any type of content can succeed on the platform, which is part of what makes it so fun.

The first thing you need to know is that in its current state, TikTok is a meritocracy that gives every video a chance by showing it to a small audience on the For You Page (FYP). Yes, even if you have 0 followers. If your video performs well with this small group, TikTok will continue to push it out to more people that they think will like it. Because of this, typically you can tell in the first hour or two if you have a viral video on your hands.

While I just joined TikTok 3 months ago, I’ve personally had over 14 Million video views in the past 30 days, which is why I’m here to help you learn how to go viral on TikTok. I’ve spent the past 4 years geeking out over social media analytics and organic growth trends.

Alright, so how do you go viral on TikTok? Here are my best tips:

1. Kick your video off with a bang

Tiktok is a fast paced app where you have to grab people’s attention quickly before they swipe past your video to watch other content. If there’s no action till the end, most people won’t watch. Set the tone and topic of the video within the first few seconds so that people understand what they’re watching.

2. When deciding on video length, keep it as short as possible

Unless you’re telling a lengthy story that actually requires a full minute of video, I’d suggest keeping your clips short and to the point. Tiktok looks at the average length of watch time compared to the length of the video as a method of evaluating quality. You’re more likely to have people watch 8 seconds of a 10-second video than 48 seconds of a minute-long one.

3. Record your own audio

Listen, we all know that our phones and apps have the power to hear what we’re saying, and make decisions (ie show us ads) based on that audio. TikTok wants to show your content to the right audience, and will use all the tools you give it to learn what your video is about, and show it to the proper people. You can do this in your caption or hashtags, which I’ll address later, but by using a voiceover on your video, you’re giving them significantly more keywords and information on what your video is about for them to be able to show your content to the right audience.

4. Use trending music or sounds

Whether you decide to do a voiceover or not, it’s worth always including trending music in your videos. You can certainly choose your own songs, but TikTok is a social platform where people feed off the trends, so it’s just substantially more likely that you’ll do well if you use current trending songs. Always layer a song quietly in the background with a voiceover too.

*Pro-Tip* If you do want to use your own song, and TikTok won’t allow it, you can just upload with your own audio, select a song, and set that second song to 0 volume.

5. Tell a story

Yes, dances can go viral, but stories are more likely to. Let’s be real, unless you’re a wonderfully talented or hilariously bad dancer, your dance videos aren’t likely to go viral on TikTok. For us regular folks that weren’t blessed by the gods of rhythm, we’re more likely to go viral by telling an interesting and compelling story. The story can be anything. It can be something interesting that happened in your life, something random that happened during your day, a project you did, anything. Just tell a story, and keep the plot flowing quickly.

6. Share tips, advice, favorite things

People also love learning on TikTok, so if you have expertise in a certain subject, create informational videos to help people learn more about it. Quick bullet point videos work great for these, with text over the screen guiding the user through the mini-lesson. Likewise, people love shopping on TikTok, so sharing favorite products is also a surprisingly easy way to gain traction (and monetize).

7. Always have a strong call to action

I think this is probably one of the most important things that will not only help make a video go viral but also help you grow your following. What good are 5 Million views on a video if you only get 2000 followers from it? First of all, when TikTok sees lots of people commenting, liking, or following a video, they will naturally push it out to more people. Because of this, it’s great to have a call to action in your caption and/or at the end of your video such as “like for part 2”, “follow for more”, or “don’t let this flop”. You obviously have to have a compelling video to make this work, but adding a strong CTA on a video can be the difference between 2M views with 2K new followers and 9M views with 40k new followers. I’d suggest having your CTA be at least a few seconds long so that people have time to follow you before moving onto the next video.

8. Include random details for people to comment on

If I learned anything from my biggest viral video, it’s that people love commenting on random things in the video. The video is about crossing the US/Canadian border, but I randomly mentioned bagels at one point and got so many comments on cream cheese and the quality of my bagels and where my bagels were from.  People love spotting little details, that aren’t the main focus of the video, and commenting on them. Like I mentioned earlier, the more comments you can get, the more likely you are to go viral. So the more random details you can give people to comment on, the more likely you are to get comments. An easy one is to wear something cool/weird in your video and everyone will ask where it’s from, but you could do this in so many different ways.

9. Leave some questions unanswered

This is key to get comments, which will in turn help you go viral on TikTok. If you’re posting a video and you can think of an obvious question people will have – DO NOT EXPLAIN IT. This will lead to a ton of comments and help your video perform well.

10. Do something slightly controversial

Again, commenting drives virality, so if you can have anything controversial, this will help. People honestly love to give their two cents on things on the internet. You don’t need to be doing anything wrong, but if there is a topic that people are particularly divided on, like how much cream cheese is appropriate on a bagel, is ketchup on eggs acceptable (literally small silly things!) they will jump in and comment their opinion on it. At the end of the day – EMBRACE YOUR HATERS & love them  – they will make you go viral on TikTok.

11. Be relatable, aspirational, or hateable 😂

If your video is one of these three things, you will inevitably get people commenting on it.

12. Make it so that some parts of the video need to be rewatched

While this might seem counterintuitive, there are benefits to having a video where some parts are too fast for someone to read, watch, or understand on the first viewing. For example, if the text is too fast to read, someone will likely rewatch the video to re-read the text, and maybe pause at that point. When they do this, they’re spending more time on your video and signaling to the algorithm that it’s a better video, which will in turn get TikTok to show it to more people.

13. Have text on the opening video frame

By starting your video with text over the first slide, viewers in the FYP will likely spend a few seconds reading this and therefore naturally and stay on the video for a few seconds longer than a video without text. Not only is this good for average watch time in the algorithm, but you also will more likely retain some of these viewers if you have a compelling story.

14. Don’t use #FYP, #foryou, or other generic hashtags

I’m not convinced that hashtags are always beneficial or not, but what I am positive about is that #FYP, #foryou, and other wildly generic hashtags will do nothing. Use niche tags, or don’t use any at all. If you have a super niche video, niche hashtags can sometimes help TikTok serve your video to the right crowd. However, if you’re posting something that would appeal to a variety of people across the platform, it’s best to not pigeonhole it with hashtags and let the algorithm serve and decide who it should be shown to.

15. Reply to all your comments

The more comments on a video, the more likely it is to go viral. This works especially well if you can engage with commenters and get them to continue commenting on your video. However, if you have a video that is going viral on TikTok and you are replying to comments, don’t go too fast or you’ll get blocked. I was blocked from commenting on any videos for more than 24 hours when I replied to comments too quickly and this became very frustrating since I love my haters and wanted to reply to them 😇

16. Post frequently

At the end of the day, going viral on TikTok is a numbers game. The more often you post, the more likely you are to have a video go viral. Don’t skimp on quality, but if you push yourself to consistently push out videos, not only will your videos probably get better, but you’ll be more likely to have one of them go viral on TikTok.

17. Don’t stick to a niche right away

On TikTok, anything can go viral (even a video of cutting an avocado) and if you niche down too early, you’re pigeonholing yourself into one audience on TikTok. I’d suggest making a variety of content when you start out, playing around with different formats and topics. When you figure out what people like to see, and what you like to make, then double down on that! Even after that, you can continue to try new types of content, and see what works.

18. If you’re talking about a specific product, don’t link it right away

If you’re doing a product review and trying to monetize your video via affiliate links, I know it’s especially tempting to drop the product link in the comments right away. However, by not dropping the link, you’re more likely to get people commenting asking where it’s from, or asking for the link, which will in turn help you video gain traction and go viral on TikTok.

19. Spend at least 15-30 mins a day watching videos on the FYP

While it might be tempting to be efficient and only come into TikTok to post your video before dipping out to do other things, I think it’s important to spend a little each day watching videos on the FYP. This will help you get new ideas and keep up with the current trends, which are very relevant to stay on top of to create top-performing content.

20. KEEP AT IT!!

I think it takes most people at least a month to figure out their style on TikTok, and how to make videos work well, so if you don’t go viral right away, don’t give up and keep trying!

Alright – those are all my tips for how to go viral on TikTok for now! Thank you for coming to my TedTalk lol. I’ll share updates here as I figure out new things that work 🙂  Let me know if you agree or have other ideas in the comments!

This article was originaly posted on www.voyageandventure.com

24 Inspiring Brands on TikTok to Fuel Your Creative Strategy

TikTok is available in over 150 countries, has over 1 billion users, over 2 billion downloads, and over 100 million active users in the United States alone (here’s a full breakdown of TikTok statistics). If your brand’s target audience includes anyone between the age 13 and 40, you should have a TikTok strategy. There could not be a better time to invest in vertical video content for your brand than now. Place it on Instagram Stories, place it on Snapchat, and place it on TikTok! TikTok actually just added the ability to include links and commerce URLs in your profile and videos. So not only is the organic reach on the platform huge, but you can also drive meaningful traffic to your website. Want to know how the TikTok algorithm works? Click here. Without further ado, here are 24 brands doing exceptionally well on TikTok right now…

1.  Spikeball

For those of you who don’t know Spikeball, they describe themselves as if volleyball and foursquare had a baby. It’s an incredibly fun game. They have almost 300,000 followers, over 5 million likes, and over 50 million views. How have they grown so quickly? Capitalizing on trends, creating platform-specific content, and knowing their audience and how that overlaps with TikTok’s core demographic. Check out their TikTok profile here and some videos below.


2. Chipotle

Chipotle is also quite new to TikTok, but has been doing very well so far. They also have one of the best TikTok bios we’ve seen – “Less Tok, More Guac”. They’re consistent, which is also very important on the platform. Over Halloween they did a #boorito campaign that got over 4 billion views on the platform. Below is an example of two of their videos. The first one is pretty creative and acts as if the chips are singing along with Adele. And here is their profile.

3. Vessi

Vessi is a cool footwear brand based in Canada. They only started recently and are quickly approaching 100,000 followers (profile here). How have they grown so fast? Giveaways. They’re employing a unique duet giveaway strategy to generate UGC, followers, and revenue. Check out an example below!

@vessi##duet with @agajillian Show us your ##vessifootwear and you could win a free pair too! ##giveaway ##nomorewetsocks ##waterproofshoes ##tiktokwellness♬ my strange addiction – Billie Eilish

4. Elf Cosmetics

Elf Cosmetics has been doing an INCREDIBLE job on TikTok thus far. Brands – take note. Elf actually commissioned a song specifically for a TikTok campaign. The song, which takes inspiration from Kash Doll’s 2018 hit “Ice Me Out” and is called “Eyes Lips Face” after the brand name’s acronym, is believed to be the first original song commissioned for a TikTok campaign. The brand then worked with a few influencers to initially kick it off, and the results from there have been mind-blowing. Click here to see the quantity of videos that have used the #eyeslipsface hashtag. The current count at the time of this posting is over 3.8 BILLION! Want to do a campaign like this?! Relatively minimal investment is needed to achieve these results (although it’s not always going to be repeatable). Interested? Contact us today!


5. Guess

Guess has only posted 7 videos so far, but they are off to a solid start. They already have 38,000 followers. They are also one of the only fashion brands we could find on the platform. A big miss by their competitors. Guess’ content is good. They did partner with TikTok to run a challenge on the platform using the #InMyDenim hashtag, with good success. Check this link. It shows all videos from Guess’ sponsored #InMyDenim challenge. The videos have over 38 million views. Here’s their TikTok profile. There’s a few video examples below, with the first being an entry from the #InMyDenim hashtag challenge.

6. NBA

The NBA was one of TikTok’s early adopters (disclosure: another client of ours). They consistently put out great content on the platform, also on trend. They’ve racked up a whopping 5.5 million fans on the app, by far the most we’ve seen from any brand. They keep things pretty funny, which definitely helps. This is very smart. Want NBA highlights? Go to Instagram. Want NBA news? Go to Twitter. Want NBA comedy, memes, and motivation? Go to TikTok. Here is their profile. Below are some video examples.


7. The Washington Post

For a newspaper, The Washington Post is actually doing a great job on TikTok. Check out their profile here. They usually post funny, engaging videos.

8. NFL

The NFL just barely launched their channel, and they’ve come out very strong. Consistent videos, native to the platform, engaging content. Extremely well done. It’s paid dividends too. Almost 1 million followers already. Here is a link to their profile. Below are some video examples from them.

9. HP

HP has only posted three videos. So their profile isn’t anything special. But they did do a great hashtag challenge at Coachella this year. It was called the #HPCoachellaDreamland challenge. They enlisted some big TikTok influencers to help kick off the challenge. The largest was OurFire, who has 5.3 million fans. The video below is from OurFire. All in all, the #HPCoachellaDreamland challenge videos have over 176 million views. Incredible. Check out HP’s TikTok page here.

10. Gymshark

Gymshark has been doing a great job on TikTok so far. They have 1.2 million fans and have been posting consistent, quality videos for a while now. They post a good combination of workout videos, workout memes, and inspiration. Check out some examples below.

11. San Diego Zoo

Who doesn’t love cute animals?! The San Diego Zoo only started posting a few months ago (a common theme as you’ve seen), but their videos are great. A baby cheetah licking a bloodsicle? Can’t beat that. A baby elephant playing with its mom? Too much.

12. Calvin Klein

Calvin Klein has been on TikTok for about six months now. They’ve produced 13 videos. None particularly engaging or unique to the platform. I’d honestly be surprised if they’ve spent more than 3 hours on the account. But from that small time investment, they’ve 4,000 fans and have about 100,000 views (nothing compared to some other brands on the list – the NBA leads the charge with over 1 billion views). Here’s their top video:

13. Joe Gibbs Racing

Joe Gibbs Racing has only been doing TikTok for five weeks now, as their Chief Digital Officer Bryan Cook has stated. During that short period of time they’ve posted about one video per day, experimenting with various types of content (behind the scenes, comedy, racing, etc.). They now have 37,000 followers, 344,000 engagement, and over 9 million views (more than all their other social media channels combined).

14. Vineyard Vines

Vineyard Vines has only been on TikTok for three months, posting 18 videos thus far. But they have been doing a great job. They post super fun, engaging content, and it’s always on trend. They’ve racked up a whopping 188,000 followers and roughly 12 million views. Kudos to them. Here’s a great video they posted when the bottle cap challenge was hot:


15. ESPN

ESPN has been dominating TikTok. They’ve posted a ton of videos, and rightfully so. Their content consistently performs very well. They post mostly funny sports videos. Check out a recent one with Kawhi Leonard below. They have 1 million fans and 25 million likes. We estimate that the view count of their videos is approaching a half billion.

16. Gushers

Gushers is a truly delicious candy (has always been one of my favorites). They’ve recently joined TikTok and have been doing a great job at jumping on trends and creating relevant content. Here’s a recent funny video of theirs:

17. WWE

WWE only joined TikTok in December 2019 and already has 1.3 Million followers. That’s the power of content right there. TikTok even did a press release about them joining, so you knew it was going to be big. And they hit the ground running with two great Christmas-related posts:


@wweAre you this hyped when it’s #christmas morning and time to open presents? #holidayszn #wwe #holidaycountdown♬ Run Run Rudolph – Los Lonely Boys


@wweDid you get what you wanted for #christmas? #holidayszn #wwe #merrychristmas♬ It’s The Most Wonderful Time Of The Year – Andy Williams

18. Crocs

Crocs has been doing great things on TikTok. From challenges to viral videos to ads – they’re doing it all (and that’s the way to do it!). They recently did a challenge with Post Malone called the #ThousandDollarCrocs challenge and it currently has 2.8 Billion views.

@crocsJust Crocin’ with our peeps ✌️ ##PEEPSxCROCS available now in Crocs retail stores!♬ original sound – crocs

19. Fortnite

Fortnite just joined TikTok and came out strong. They’ve posted only 4 videos so far but already have over 1 million followers. Their launch campaign was genius – they invited TikTok users to their #EmoteRoyaleContest which challenged people to create dances that could then be turned in to official emotes on Fortnite game characters. That hashtag has been used over 250 million times. Check out some examples below.




20. Nascar

Nascar has been doing a great job on TikTok lately. Yes, they’re a huge brand. However, the capital investment on their videos is low. They are being very smart and strategic with their approach. Check out this Twitter thread by Tori Tidwell that breaks down their process. Great stuff.

21. Sabra Hummus

Sabra make delicious hummus dip, and they’re also great on social media. They don’t have a ton of followers, but their content is unique and engaging. I highly recommend them for brands looking to get inspirational to get started.

@sabraSpice is life ##Sabra ##hummus ##HowIMmus ##spicy ##fyp ##vegan♬ Cannibal – Ke$ha

22. Levi’s

Levi’s recently ran an influencer campaign on TikTok with great success. It was in partnership with TikTok and their new “Shop Now” button option that allows consumers to make purchases through links on TikTok (we have access to this beta as well – it’s great for eCommerce brands). Below are some of the videos that the influencers made. Levi’s reportedly was very pleased with the results.

@callenschaubIn my Montreal studio putting my spin on the Levi’s® Future Finish jeans – Shop online from home! ##stayhome ##oddlysatisfying ##levishausmiami ##ad♬ original sound – callenschaub
@iameverettwilliamsGUYS! I designed a pair of jeans for @levis and I am obsessed! These are available now! Link in my bio! ? ##ad♬ Monster kill – Tik Tok Assistant

23. Young Nails

Young Nails is a nail polish brand and has almost 2 million followers on TikTok. They’re consistently making fun, engaging, colorful videos that work great on the platform.

@youngnailsincSlickpour cutouts ##youngnails ##nails ##foryoupage ##satisfying ##oddlysatisfying ##satisfyingvideos ##acrylic ##acryliccutout ##naildesign ##fyp ##asmr♬ Bagaikan Langit(cover) – _ucil👑

24. Boohoo

Boohoo is an apparel brand focused on Gen Z and young Millennials. They recently created a dance challenge with a custom song for TikTok, using the hashtag #itsfromboohoo. They’ve enlisted a variety of popular influencers on the platform and the campaign has almost 100 million views. Love this approach.

@iamoliviaponton##itsfromboohoo BABY. Head to @boohoo to learn the dance & show me your moves ##ad♬ itsfromboohoo – boohoo

Want even more inspiration? Check out this guide from TikTok and another from eConsultancy.

I hope you’ve enjoyed these examples! Do you know of any brands that should be added to this list? Email me at brandon at wallaroomedia dot com. Want to get a TikTok strategy going of your own? (You should!). Contact us today by clicking here!

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The TikTok Algorithm – The Definitive Guide to Going Viral

TikTok has over 1 billion users with over 100 million in the U.S. alone (for a full breakdown of TikTok statistics, click here). If your brand is on social, you’ve GOT to be on TikTok! Click here for amazing TikTok examples from brands.

At Wallaroo, we run TikTok strategy for a variety of clients. Before hiring us we always get asked, “How can my brand go viral on TikTok?” Through a combination of the work we’ve done, the results we’ve seen, and newly released information from TikTok themselves – we can tell you what you need to do to get more views on your videos, increase your follower count, and increase your revenue from the platform. Without further ado, here is the definitive breakdown for how the TikTok algorithm works.

When a video is uploaded to TikTok, the For You algorithm shows it first to a small subset of users. These people may or may not follow the creator already, but TikTok has determined they may be more likely to engage with the video (based on their past behavior). If this initial group responds positively by either liking, sharing, or watching the entire video at a rate higher than what is normal for that account—TikTok then shows it to more people who it thinks share similar interests. That same process then repeats itself, and if this positive feedback loop happens enough times, the video can go viral. But if the initial test group doesn’t signal they enjoyed the content, it’s shown to fewer users, limiting its potential reach. It’s basically a mini-voting system that happens over and over until the metrics fall below the norm.

This strategy is why your For You page may contain videos with lots of likes and views, alongside videos that may have been seen by only a few people. A new user with a small amount of followers can still make it to the For You page. Although creators with large followings may have an advantage do to their inherent advantage of follower count. “While a video is likely to receive more views if posted by an account that has more followers, by virtue of that account having built up a larger follower base, neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system,” the TikTok blog post reads. This is why TikTok is the best we’ve ever seen in regards to building an organic social following.

Watchability and Share-ability of Content

TikTok relies on a variety of signals to identify what kinds of videos users want to see. Some signals are weighted more heavily than others. Strong signals include things like whether you watched a video to the end, whether you shared it, and if you followed the creator who uploaded it after watching. TikTok also considers negative feedback on a video, like whether a user tapped “Not Interested,” or if they choose to hide content from a certain creator or featuring a specific sound. Due to these signals, creating content that catches people’s attention early (as in the first few seconds) is key.

Publish Date/Time

When videos are published is also a weak signal. TikTok says recommendations on the For You page may be up to roughly three months old, though videos usually peak in virality soon after they are posted. Since time stamps aren’t visible on the For You page, users may not know the videos they’re watching are from long ago. So anyone saying that there are certain days/times that work best for distribution are incorrect (although late at night probably doesn’t help at all).

Songs and Hashtags

The For You page algorithm looks at other elements like songs used in the video, hashtags, and captions, to categorize them and then recommend more videos like them. That’s why you may have noticed that your For You page often includes videos with the same sounds, if you’ve engaged with content using similar sounds in the past. The fact that TikTok utilizes hashtags proves that gaming the For You page—simply by adding the hashtag #foryou, is effective. If users engaged previously with videos using #foryou, it’s indeed possible they could be recommended more of them, but there’s nothing particularly special about the hashtag itself. Just a self-fulfilling prophecy.

Rule Violations

TikTok says it visually scans content to look for things that violate its rules such as nudity or violence. The Intercept published internal training documents from TikTok that directed moderators to suppress videos from people deemed too ugly, poor, or disabled. TikTok has since said the rules were outdated or never put in place. User safety is also considered: TikTok says it may block videos depicting things like “graphic medical procedures or legal consumption of regulated goods” from being recommended, because some people may find the content shocking.

Evolving Recommendations

TikTok says the For You page algorithm isn’t optimized for any specific metric, but rather is designed to take into account many factors. TikTok acknowledged in its blog post some of the challenges that come with designing recommendation algorithms, like the risk of creating filter bubbles, where users are shown the same one-sided ideas over and over again. To prevent this, TikTok says it purposely shows users different types of videos, even if they don’t match what they may have engaged with in the past. “Our goal is to find balance between suggesting content that’s relevant to you while also helping you find content and creators that encourage you to explore experiences you might not otherwise see,” the company wrote.

That’s all for now. We’ll be continually adding to this post as we learn more about the TikTok algorithm, so check back for updates. Hopefully that helps you with your TikTok strategy! Have questions? Email me personally at brandon at wallaroomedia dot com. Want to get a TikTok strategy going of your own? (You should!). Contact us today by clicking here! Or fill out the form below!

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